TaboolaHB OpenRTB Auction

TaboolaHB OpenRTB Auction (taboola/openrtb-taboolahb-auction)

operated by: Taboola, Inc. (get company information on datarequests.org, go to tracker entry in the Exodus database)

Endpoint URLs

These are URLs or regexes of endpoints the tracker sends data to. We use these to determine which adapter to apply to a request. Some trackers use the same endpoint for several formats. In this case we use additional logic to match the adapter to the request, refer to the code for more information.
  • https://display.bidder.taboola.com/OpenRTB/TaboolaHB/auction

Decoding steps

Every tracking library has its own way of transmitting tracking data, often even several. They are regularly pretty convoluted, nested encoding schemes. Because of that, the adapter needs to decode the request information into a consistent format. We try to keep keys and paths intact, but the structure results from our decoding. All steps used in the decoding for this adapter are documented here.
  1. Parse the request body as JSON. Store that in the result for the request body.
  2. Get the property at JSONPath $ in the request headers. Store that in the result for the request headers.
1res.body = parseJson(body)
2res.header = header.$

Observed data transmissions

This is data that we observed being transmitted by this tracker. Not every request contains all of this data. The context of the data describes where we found the data in the request, the path describes the location of the data in the decoded request. The examples are a selection of observed values.
PropertyContextPathExamples of observed values
Device advertising ID (GAID/IDFA)bodydevice.ifa Tracker documentation on this property
App IDbodyapp.bundle Tracker documentation on this property
bodyapp.storeurl Tracker documentation on this property
App namebodyapp.name Tracker documentation on this property
App versionbodyapp.ver Tracker documentation on this property
Browser window heightbodyuser.ext.data.windowInnerHeight
bodyviewport.height
bodydevice.ext.vph Tracker documentation on this property
bodysite.ext.data.adg_rtd.features.viewport_dimensions
Browser window widthbodyuser.ext.data.windowInnerWidth
bodyviewport.width
bodydevice.ext.vpw Tracker documentation on this property
bodysite.ext.data.adg_rtd.features.viewport_dimensions
Carrierbodydevice.carrier Tracker documentation on this property
bodydevice.mccmnc Tracker documentation on this property
Consent statebodyuser.consent Tracker documentation on this property
bodyregs.gpp Tracker documentation on this property
bodyuser.ext.consent Tracker documentation on this propertyCQFdAoAQFdAoAAOACBDEBIFoAP_gAEPgACiQKZNB9G7WTXFneXp2YPskOYUX0VBJ4MAwBgCBAcABzBIUIBwGVmAzJEyIICACGAIAIGJBIABtGAhAQEAAYIAFAABIAEkAIBAAIGAAACAAAABACAAAAAAAAAAQgEAXMBQgmAZEBFoIQUhAhgAgAQAAAAAEAIgBCgQAEAAAQAAICAAIACgAAgAAAAAAAAAEAFAIEQAAAAECAotkfQAAAAAAAAAAAAAAAAABBTIAEg1KiAIsCQkIBAwggQAiCgIAKBAAAAAQIAAACYIChAGASowEQAgBAAAAAAAABAQAIAAAIAEIAAgACBAAAAABAAEABAIAAAQAAAAAAAAAAAAAAAAAAAAAAAAAxACEEAAIAIIACCgAAAAEAAAAAAAAABEAAQAAAAAAAAAAAAABEAAAAAAAAAAAAAAAAAABAAAAAAAAAEAIgsAAAAAAAAAAAAAAAAAAIAA
CQFWawAQFWawAAOACBDEBHFoAP_gAEPgACiQKZNB9G7WTXFneXp2YPskOYUX0VBJ4MAwBgCBAcABzBIUIAwGVmAzJEyIICACGAIAIGJBIABtGAhAQEAAYIAFAABIAEkAIBAAIGAAACAAAABACAAAAAAAAAAQgEAXMBQgmAZEBFoIQUhAhgAgAQAAAAAEAIgBCgQAEAAAQAAICAAIACgAAgAAAAAAAAAEAFAIEQAAAAECAotkfQAAAAAAAAAAAAAAAAABBTIAEg1KiAIsCQkIBAwggQAiCgIAKBAAAAAQIAAACYIChAGASowEQAgBAAAAAAAABAQAIAAAIAEIAAgACBAAAAABAAEABAIAAAQAAAAAAAAAAAAAAAAAAAAAAAAAxACEEAAIAIIACCgAAAAEAAAAAAAAABEAAQAAAAAAAAAAAAABEAAAAAAAAAAAAAAAAAABAAAAAAAAAEAIgsAAAAAAAAAAAAAAAAAAIAA
CQFZcHAQFZcHAAfHmCDEBIFsAP_gAEPgAAYgI5gBpCpMTWFAMHBxAMMAKIAU18ATIAAAABABASABQBMAsAQE0AEgIASAAAACAQIAoBYBAABAAAAAAAAAQAAEIAAkAAAAgAAIIABAAAEBQABAAAAAAAAAAAAAAAAIAAQAkACAQQKAREAAiIAgAEAAAAAAAIABAgIAAAAAQAAAAAIEAAAAAAIAAIABAAECARAAghnAwAAWABUAC4AHAAQAAkABoAEQAJgAUgAuABiADeAH4AQgAhoBEAESAJYATQAygByADuAH2AP0AhABFACLAEiAJKAWIAuYBdQDFAHUAPaAf0BF4CRAExAJkAXQAvMBkgDLAGmgOLAhCBDMAMJABABkOgAgAyKQAQAZAA
CQFZtsAQFZtsAAFADCDEBIFsAP_gAAAAAAYgKGhV5CpcTWlAMHp3QJskWYEW19AxIEQgABCBAyAFAAMA4IQC0WEiMAQABAACAAAAo1IBAABEEABEAECAQAAEAQBEAAQQgBAIIABAAAEQQgBAAAgIAAAAEAAIgAAhAQAAkAiAIUKEBEAgRIAgCgAAgIABAACBAAMADEA4QBAAAAIAAIBAgAIEEAIBAAEAAQAAAAAAAAAAAAAAAAAAoAAEAAAAACB20AAAsJABgACChoaADAAEFDREAGAAIKGioAMAAQUNGQAYAAgoaOgAwABBQ0lABgACChpSADAAEFDSEAGAAIKGloAMAAQUNBQAYAAgoaAA.YAAAAAAAAAAA
CQFdAoAQFdAoAAFADCDEBIFsAP_gAAAAAAYgKGhV5CpcTWlAMHp3QJskWYEW19AxIEQgABCBAyAFAAMA4IQC0WEiMAQABAACAAAAo1IBAABEEABEAECAQAAEAQBEAAQQgBAIIABAAAEQQgBAAAgIAAAAEAAIgAAhAQAAkAiAIUKEBEAgRIAgCgAAgIABAACBAAMADEA4QBAAAAIAAIBAgAIEEAIBAAEAAQAAAAAAAAAAAAAAAAAAoAAEAAAAACB20AUAHABNAGCAMhAdsAWEgAwABBQ0NABgACChoiADAAEFDRUAGAAIKGjIAMAAQUNHQAYAAgoaSgAwABBQ0pABgACChpCADAAEFDS0AGAAIKGgoAMAAQUN.YAAAAAAAAAAA
bodygdprConsent.consentData Tracker documentation on this property
Countrybodydevice.geo.country Tracker documentation on this property
Is device/browser controlled automatically?bodydevice.ext.webdriver Tracker documentation on this propertytrue
Is “Do Not Track” enabled?bodydevice.dnt Tracker documentation on this property0
Is JavaScript enabled?bodydevice.js Tracker documentation on this property
Is device a mobile device?bodydevice.sua.mobile Tracker documentation on this property0
bodyuser.ext.sua.mobile
Languagebodydevice.language Tracker documentation on this propertyde
bodyuser.ext.data.navigatorLanguage
Time of last activity by the userbodysite.ext.data.adg_rtd.session.lastActivityTime
Latitudebodydevice.geo.lat Tracker documentation on this property
Longitudebodydevice.geo.lon Tracker documentation on this property
Manufacturerbodydevice.make Tracker documentation on this property
Modelbodydevice.model Tracker documentation on this property
Network connection typebodydevice.connectiontype Tracker documentation on this property
Orientationbodyuser.ext.data.orientation
OS namebodydevice.os Tracker documentation on this property
OS versionbodydevice.osv Tracker documentation on this property
Page heightbodyuser.ext.data.pageHeight
bodysite.ext.data.adg_rtd.features.page_dimensions
Page widthbodyuser.ext.data.pageWidth
bodysite.ext.data.adg_rtd.features.page_dimensions
ID for the property (website/app)bodyapp.publisher.id Tracker documentation on this property
bodysite.publisher.id Tracker documentation on this property1635758
1635765
1541706
1517339
1517347
bodypublisher.networkid
Public IP addressbodydevice.ip Tracker documentation on this property
Refererbodysite.ref Tracker documentation on this propertyhttps://consent.yahoo.com/
https://de.yahoo.com/?guccounter=1&guce_referrer=aHR0cHM6Ly9jb25zZW50LnlhaG9vLmNvbS8&guce_referrer_sig=AQAAAI-V4mlkxaZcWEP5ddLQ0zdx3nxi5b2XNSd13GsFYHv5BxO-ECBJdDdD2-GNhuFYbgUcpDKqsD70tQM5M60NfsoB2oN6uN9Zt4RD_FeyNKKIn5cFqhYPqjQ2LbSd439NhzDlQO5_fT75fG1dtgLi4JcP5ZNcz0xHRKOeKv32sQh-
https://de.nachrichten.yahoo.com/offenbar-vors%C3%A4tzlich-mann-f%C3%A4hrt-bayern-200724683.html
https://de.yahoo.com/?page=2
https://de.yahoo.com/?guccounter=1
headerrefererhttps://de.yahoo.com/?guccounter=1&guce_referrer=aHR0cHM6Ly9jb25zZW50LnlhaG9vLmNvbS8&guce_referrer_sig=AQAAAI-V4mlkxaZcWEP5ddLQ0zdx3nxi5b2XNSd13GsFYHv5BxO-ECBJdDdD2-GNhuFYbgUcpDKqsD70tQM5M60NfsoB2oN6uN9Zt4RD_FeyNKKIn5cFqhYPqjQ2LbSd439NhzDlQO5_fT75fG1dtgLi4JcP5ZNcz0xHRKOeKv32sQh-
https://de.nachrichten.yahoo.com/offenbar-vors%C3%A4tzlich-mann-f%C3%A4hrt-bayern-200724683.html
https://de.nachrichten.yahoo.com/auto-f%C3%A4hrt-bayern-menschengruppe-fahrer-111443261.html
https://de.yahoo.com/
https://de.yahoo.com/?page=2
headerRefererhttps://de.yahoo.com/?guccounter=1&guce_referrer=aHR0cHM6Ly9jb25zZW50LnlhaG9vLmNvbS8&guce_referrer_sig=AQAAAI-V4mlkxaZcWEP5ddLQ0zdx3nxi5b2XNSd13GsFYHv5BxO-ECBJdDdD2-GNhuFYbgUcpDKqsD70tQM5M60NfsoB2oN6uN9Zt4RD_FeyNKKIn5cFqhYPqjQ2LbSd439NhzDlQO5_fT75fG1dtgLi4JcP5ZNcz0xHRKOeKv32sQh-
https://de.nachrichten.yahoo.com/offenbar-vors%C3%A4tzlich-mann-f%C3%A4hrt-bayern-200724683.html
https://de.nachrichten.yahoo.com/auto-f%C3%A4hrt-bayern-menschengruppe-fahrer-111443261.html
https://de.yahoo.com/
https://de.yahoo.com/?page=2
Screen heightbodydevice.h Tracker documentation on this property720
bodyuser.ext.device.h
Screen widthbodydevice.w Tracker documentation on this property1280
bodyuser.ext.device.w
Scroll position Xbodyviewport.scrollTop
Scroll position Ybodyviewport.scrollLeft
Session durationbodyuser.ext.data.sessionDuration
Unique session IDbodysite.ext.data.adg_rtd.session.id Tracker documentation on this property
Time zonebodydevice.geo.utcoffset Tracker documentation on this property
User agentbodydevice.sua.browsers Tracker documentation on this property[map[brand:HeadlessChrome version:[129]] map[brand:Not=A?Brand version:[8]] map[brand:Chromium version:[129]]]
[map[brand:HeadlessChrome version:[129]] map[brand:Not=A?Brand version:[8]] map[brand:Chromium version:[129]]]
[map[brand:HeadlessChrome version:[129]] map[brand:Not=A?Brand version:[8]] map[brand:Chromium version:[129]]]
[map[brand:HeadlessChrome version:[129]] map[brand:Not=A?Brand version:[8]] map[brand:Chromium version:[129]]]
[map[brand:HeadlessChrome version:[129]] map[brand:Not=A?Brand version:[8]] map[brand:Chromium version:[129]]]
bodydevice.ua Tracker documentation on this propertyMozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/129.0.6668.29 Safari/537.36
bodyuser.ext.sua.browsers Tracker documentation on this property
Gender of the userbodyuser.gender Tracker documentation on this property
Unique user IDbodyeids.*.uids.*.id Tracker documentation on this property
bodyuser.eids.*.uids.*.id Tracker documentation on this property
bodyuser.ext.eids.*.uids.*.id00e3a625-54af-489e-a878-20f7a7af37de
fsFYfF9BTkIlMkZnJTJCcXN3WDNSNzZlTlZrTmFrdjNPMVJaZnc1RHA1ZjZkQSUyRkplR0RsZiUyQmFIcUoyU3Q4RVV3RGZ2cGhzaCUyRlY3aWN6amhuSThLWWlHY09Cbk01Z2clM0QlM0Q
ID5*B-AGSVpP2S3Dra_j7FW7sqlB6ve9EK_j7FW7sqlB6vfJNFUa9ujGFijit6VUW3o6x6He_oUE1HpQZWfqrWc2mcem9l2yVPd9DXVJMbYkzG3Hrl0DPt0HAb_kQZ5FIuelx69yW-GVWK1qVyh7H374Xsey5ASZVKQGm-KQ80uni5_HxVqWuPOdbZdYpNhE46ndx8vX9Z0QMh3W-vol5I-0Z8fQr9lICUuU0_b5ROyf7jHH2Yu_VkizQJB24f_I_zLKx9qPpvS6MEEh20VdfO81PsfdTplMEVvW_ATX3B3CrBjH4du9oysEsGYPlXqgPXrRx-Qb63FQTTOB6LI45z35yMfle5oGBbPik7vt2ngBr-vH6QYcIMxCP-lJC9FQFRjw
1d2dddd8-5ecb-4f11-988e-0df8161c19bc
wgKd3l93T3Q2elN4Q1hYMVgzMlJQJTJCRmlweE8zTSUyRk1wRm95ZGtoUlp5bmZMWExrMlJrbXAlMkZuNFlQZiUyRlQlMkJLeEpZamNrTjdhU2lkQU1PeVZUQjk1Nm5mSDVlb0N6MkRsdFVlQkJGWnBPSHMxaUhDTm8lM0Q
User interestsbodyuser.keywords Tracker documentation on this property
Viewed pagebodysite.page Tracker documentation on this propertyhttps://de.yahoo.com/?guccounter=1&guce_referrer=aHR0cHM6Ly9jb25zZW50LnlhaG9vLmNvbS8&guce_referrer_sig=AQAAAI-V4mlkxaZcWEP5ddLQ0zdx3nxi5b2XNSd13GsFYHv5BxO-ECBJdDdD2-GNhuFYbgUcpDKqsD70tQM5M60NfsoB2oN6uN9Zt4RD_FeyNKKIn5cFqhYPqjQ2LbSd439NhzDlQO5_fT75fG1dtgLi4JcP5ZNcz0xHRKOeKv32sQh-
https://de.nachrichten.yahoo.com/offenbar-vors%C3%A4tzlich-mann-f%C3%A4hrt-bayern-200724683.html
https://de.nachrichten.yahoo.com/auto-f%C3%A4hrt-bayern-menschengruppe-fahrer-111443261.html
https://de.yahoo.com/
https://de.yahoo.com/?page=2
bodysite.content.title Tracker documentation on this property
bodysite.content.url Tracker documentation on this property
bodypublisher.ext.page
bodysite.ext.page
Category of the viewed pagebodysite.cat Tracker documentation on this property
bodysite.sectioncat Tracker documentation on this property
bodysite.content.genre Tracker documentation on this property
bodypublisher.ext.cat
bodypublisher.ext.sectioncat
bodysite.ext.cat
bodysite.ext.sectioncat
Keywords related to the viewed pagebodysite.keywords Tracker documentation on this property
bodypublisher.ext.keywords
bodysite.ext.keywords
bodysite.ext.data.cnt_tags
Language of the viewed pagebodysite.content.language Tracker documentation on this propertyde-DE
bodyuser.ext.data.contentLanguage
Website namebodysite.name Tracker documentation on this property1635758
1635765
1541706
1517339
1517347
bodysite.domain Tracker documentation on this propertyde.yahoo.com
de.nachrichten.yahoo.com
abendblatt.de
all-in.de
allgaeuer-zeitung.de
bodypublisher.ext.name
bodysite.ext.name
Website URLbodysite.publisher.domain Tracker documentation on this property
bodypublisher.url
References