Pubmatic cookie sync pixel (AdServer/UCookieSetPug)

Pubmatic cookie sync pixel (AdServer/UCookieSetPug) (pubmatic/adserver-ucookiesetpug)

operated by: PubMatic, Inc. (get company information on datarequests.org, go to tracker entry in the Exodus database)

Endpoint URLs

These are URLs or regexes of endpoints the tracker sends data to. We use these to determine which adapter to apply to a request. Some trackers use the same endpoint for several formats. In this case we use additional logic to match the adapter to the request, refer to the code for more information.
  • /^https:\/\/image\d\.pubmatic\.com\/AdServer\/UCookieSetPug$/

Decoding steps

Every tracking library has its own way of transmitting tracking data, often even several. They are regularly pretty convoluted, nested encoding schemes. Because of that, the adapter needs to decode the request information into a consistent format. We try to keep keys and paths intact, but the structure results from our decoding. All steps used in the decoding for this adapter are documented here.
  1. Parse the query string in the request path as a query string. Store that in the result for the query string.
  2. Get the property at JSONPath $ in the request headers. Store that in the result for the request headers.
  3. Get the cookie $. Store that in the result for the cookies.
1res.query = parseQueryString(query)
2res.header = header.$
3res.cookie = cookie.$

Observed data transmissions

This is data that we observed being transmitted by this tracker. Not every request contains all of this data. The context of the data describes where we found the data in the request, the path describes the location of the data in the decoded request. The examples are a selection of observed values.
PropertyContextPathExamples of observed values
App IDheaderx-requested-withde.zeit.online
Consent statequerygdpr_consentCPX-u0APX-u0AAGABCDECMCsAP_AAAAAAAYgIZgR5DpFTWFAQXxZQuNgGIQUUMAEAGQCDACBAiABAAEQYAQA0kACMASABAACAAAAIBIBAAAEDAAAAAAAAAAEAACgAAAAgAAIIAAAABEAAAIAAAIIAAAAAAAAAAABAAAAmACQAoZCAEAABAAQQAAAACAAAAAAAAAAAAAAAAAAAAAAAAAAAAAgAIAAADwkCAABYAFQAMgAcABAADIAGgAPIAiACKAEwAJ4AbwA5gB-AEIAIYAUoAtwBhgDKAGqAPaAfgB-gEUAI4ASkAxQB6AF5gMGAacA3UIADABIAlYBkIaAIAFwAQwA_AGMCIAQAhgB-CAAIAJBUAUAJgAXAB-AEcAXmMgCABMAH4ARwBeY6BQAAsACoAGQAOAAgABkADQAHkARABFACYAE8ALgAYgA3gBzAD8AIYATAApQBYgC3AGGAMoAaIA9oB-AH6ARQAiwBHACUgF1AMUAegBF4C8wGDAMYAZYA04Buo4AUABcAEgAXQAyAEIAIyAYEA8gCVgGQkIBwACwAMgBMAC4AGIAN4AsQB-AEUAI4ASkAxQB6AFtEAAIBGSUBMABYAGQAOAA8ACIAEwALgAYgBDAClAFuANUAfgBHAC6gGKAReAvMBlhIAIABcAMgBGQErFIEIACwAKgAZAA4ACAAGQANAAeQBEAEUAJgATwApABiADmAH4AQwApQBYgC3AGUANEAasA_AD9AIsARwAlIB6AEXgLzAYwAywBuoEMygAYAC4AJAAyAF1AMUAeQAAA.YAAAAAAAAAAA
CQFWawAQFWawAAOACBDEBHFoAP_gAEPgACiQKZNB9G7WTXFneXp2YPskOYUX0VBJ4MAwBgCBAcABzBIUIAwGVmAzJEyIICACGAIAIGJBIABtGAhAQEAAYIAFAABIAEkAIBAAIGAAACAAAABACAAAAAAAAAAQgEAXMBQgmAZEBFoIQUhAhgAgAQAAAAAEAIgBCgQAEAAAQAAICAAIACgAAgAAAAAAAAAEAFAIEQAAAAECAotkfQAAAAAAAAAAAAAAAAABBTIAEg1KiAIsCQkIBAwggQAiCgIAKBAAAAAQIAAACYIChAGASowEQAgBAAAAAAAABAQAIAAAIAEIAAgACBAAAAABAAEABAIAAAQAAAAAAAAAAAAAAAAAAAAAAAAAxACEEAAIAIIACCgAAAAEAAAAAAAAABEAAQAAAAAAAAAAAAABEAAAAAAAAAAAAAAAAAABAAAAAAAAAEAIgsAAAAAAAAAAAAAAAAAAIAA
CQFcvDAQFcvDAAfVYBDEBIFsAP_AAEPAAAYgI5gR5CZMTWFBcXh3QMskeQQX0cARYkAAAgCBAaABABIAcIQAkmESIAyAIAACAQAAIBYBAAAACABAAEAAQIAAABDgAAAEgAAKIABEABEQAkIAAAgKAAAAAAAIAAARIAQAkADAAYLmREAAgIAgAAAAAAAAAIABAhMAAAAIAAACAAIAAAAAAAAAAAAAAAACAQAAgeOACAIERAAUBASEEAQQQIABBQABFAAAAAAIEAAAAAEABgBAAQYQIAAAAAAAABAAAgAAEAAAAAAEAAQABAgAAAECAAAAAAAAgAAEAAEAAAAAAACAoAAAAAAAAAAAAgBACAAEAAAAJAQAAAACAAAAAAAAAAgAAAAAAAAAgAA
CQFZcHAQFZcHAAfZUCDEBIFsAP_AAEPAAAigIpJR9G7VbWFDeXp3YbskeIUX1lh54sQgAgCAM6ABSBOA8JQGkmASIAyAIiACCBIAohIBIQBMCAgEQEAAQIARAADoQAEAgAAKIEBEABEAA0EACAgIAAAgAAAYAgBVAhQAiQBAIBLEAMQgAIAgKSAAAAAAAIAUAgMADAAIQAIAAQAAQIAAgIIAAAAAAAEEIQASDQqIACgJCQgkBCCBACIKwgIoEAAAABAEQAAJAgAcAIBCDABAAAAAAAAAAAAUQAAgAAEAAQCACAAIEAAAAAUAAAAAAAEACAgAAgAAAAAAAQEAAAQAAAAAAAiAAIAQIAgEAgAACAAAAAQFAAAAAAAAEAIAAAAAAAEAAAAAAAAAAAAQEEAA
CQFZtsAQFZtsAAFADCDEBIFsAP_gAAAAAAYgKGhV5CpcTWlAMHp3QJskWYEW19AxIEQgABCBAyAFAAMA4IQC0WEiMAQABAACAAAAo1IBAABEEABEAECAQAAEAQBEAAQQgBAIIABAAAEQQgBAAAgIAAAAEAAIgAAhAQAAkAiAIUKEBEAgRIAgCgAAgIABAACBAAMADEA4QBAAAAIAAIBAgAIEEAIBAAEAAQAAAAAAAAAAAAAAAAAAoAAEAAAAACB20AAAsJABgACChoaADAAEFDREAGAAIKGioAMAAQUNGQAYAAgoaOgAwABBQ0lABgACChpSADAAEFDSEAGAAIKGloAMAAQUNBQAYAAgoaAA.YAAAAAAAAAAA
Unique device IDcookieKADUSERCOOKIE Tracker documentation on this property909E69BD-8980-4D51-A484-C65337979351
391A5692-EBD3-425C-8AF4-2EBA490BCD2D
7986E0BC-E142-46E7-90A3-6366EC37B346
1D03A5EF-3567-400E-A2A2-83DDBD4466E3
8EE08908-6565-4BFE-BE71-57C9D211029D
Refererheaderrefererhttps://www.zeit.de/index
https://9gag.com/
https://spl.zeotap.com/
https://coinmarketcap.com/
https://ads.pubmatic.com/
headerRefererhttps://www.zeit.de/index
https://9gag.com/
https://spl.zeotap.com/
https://coinmarketcap.com/
https://ads.pubmatic.com/
User agentheaderuser-agent Tracker documentation on this propertyMozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36 ZONApp/Android/2.1.4
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/129.0.6668.29 Safari/537.36
headerUser-Agent Tracker documentation on this propertyMozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36 ZONApp/Android/2.1.4
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/129.0.6668.29 Safari/537.36
headersec-ch-ua Tracker documentation on this property"HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129"
Unique user IDcookie$[?(@property.startsWith("KRTBCOOKIE_"))] Tracker documentation on this property22987-CAESEOYkp6boeTR7JHdBk_ssMws&KRTB&16514-CAESEOYkp6boeTR7JHdBk_ssMws&KRTB&23025-CAESEOYkp6boeTR7JHdBk_ssMws&KRTB&23386-CAESEOYkp6boeTR7JHdBk_ssMws
6810-9e4f5de9-4c2d-4b49-8040-f536e2ee6dee&KRTB&22918-9e4f5de9-4c2d-4b49-8040-f536e2ee6dee&KRTB&22926-9e4f5de9-4c2d-4b49-8040-f536e2ee6dee&KRTB&23031-9e4f5de9-4c2d-4b49-8040-f536e2ee6dee
22924-3595709574125818095&KRTB&23263-3595709574125818095&KRTB&23481-3595709574125818095
19420-UOT2cwTjpHZL6qQnUrS9e1Lg8yZLs6V7UeqkE4nj&KRTB&22979-UOT2cwTjpHZL6qQnUrS9e1Lg8yZLs6V7UeqkE4nj&KRTB&23462-UOT2cwTjpHZL6qQnUrS9e1Lg8yZLs6V7UeqkE4nj
22987-CAESEILvH-KqB9VamfZUS7KZmXI&KRTB&16514-CAESEILvH-KqB9VamfZUS7KZmXI&KRTB&23025-CAESEILvH-KqB9VamfZUS7KZmXI&KRTB&23386-CAESEILvH-KqB9VamfZUS7KZmXI
References