Pubmatic (AdServer/PugMaster)

Pubmatic (AdServer/PugMaster) (pubmatic/adserver-pugmaster)

operated by: PubMatic, Inc. (get company information on datarequests.org, go to tracker entry in the Exodus database)

Endpoint URLs

These are URLs or regexes of endpoints the tracker sends data to. We use these to determine which adapter to apply to a request. Some trackers use the same endpoint for several formats. In this case we use additional logic to match the adapter to the request, refer to the code for more information.
  • /^https:\/\/s?image\d\.pubmatic\.com\/AdServer\/PugMaster$/

Decoding steps

Every tracking library has its own way of transmitting tracking data, often even several. They are regularly pretty convoluted, nested encoding schemes. Because of that, the adapter needs to decode the request information into a consistent format. We try to keep keys and paths intact, but the structure results from our decoding. All steps used in the decoding for this adapter are documented here.
  1. Parse the query string in the request path as a query string. Store that in the result for the query string.
  2. Get the property at JSONPath $ in the request headers. Store that in the result for the request headers.
  3. Get the cookie $. Store that in the result for the cookies.
1res.query = parseQueryString(query)
2res.header = header.$
3res.cookie = cookie.$

Observed data transmissions

This is data that we observed being transmitted by this tracker. Not every request contains all of this data. The context of the data describes where we found the data in the request, the path describes the location of the data in the decoded request. The examples are a selection of observed values.
PropertyContextPathExamples of observed values
App IDheaderx-requested-withcom.motorsportmagazin
com.opera.app.news
Consent statequerygdpr_consentCQFZtsAQFZtsAAKA1AENBIFsAP_gAEPgAB5QKdNV_G__bWlr8X73aftkeY1P9_h77sQxBhfJE-4FzLvW_JwXx2ExNA36tqIKmRIAu3bBIQNlGJDUTVCgaogVryDMaE2coTNKJ6BkiFMRM2dYCF5vm4tj-QKY5vr991dx2B-t7dr83dzyz4VHn3a5_2a0WJCdA5-tDfv9bROb-9IOd_x8v4v8_F_rE2_eT1l_tWvp7D9-cts7_XW89_fff_9Ln_-uB_-_3wU1AJMNCogDLIkJCDQMIIEAKgrCAigQAAAAkDRAQAmDAp2BgEusJEAIAUAAwQAgABRkACAAASABCIAIACgQAAQCBQABgAQDAQAMDAAGACwEAgABAdAxTAggUCwASMyIhTAhCASCAlsqEEgCBBXCEIs8CiAREwUAAAJABWAAICwWBxJICViQQJcQbQAAEACAQQAFCKTswBBAGbLUXiybRlaYFo-YLntMAyQAAAAA.YAAAAAAAAAAA
CQFZcHAQFZcHAAfYuBDEBIFsAP_gAEPgAAigIstR_G9dbWFDOXp3YPtkeIUX19hp5kQAAhaBE6AFyDOAcIQG02AyIEyoJCACABAAoDZBIQAMGAhAAECAQIgRADDoYACEAAAKIABEABMRAUAAAAoKAAAAEAAIhEBxIhAAmArgQFpmQMBAQIAAAgABgAAAAIABAoMABAEIABAAAAAAwQAAAAAAAIAAAAACCGYAJhoVEABQAhIQSBhBAgBEFYQAUAAAAAEgQIAAEgQAGAEAlFgIgBACAAAAAAAAKAgAQAACAAIQABAAECAAAAQKAAAAAAACAAAQAAQAQAAAAAICgAAAAAAAAAAQCAAAIAIQAAQAkBAAEAAAAIAAAAAAACAAAAAAAAACAAAAAAAAIAAAAAAAACAA
CQFdAoAQFdAoAAOACBDEBIFoAP_gAEPgACiQKZNB9G7WTXFneXp2YPskOYUX0VBJ4MAwBgCBAcABzBIUIBwGVmAzJEyIICACGAIAIGJBIABtGAhAQEAAYIAFAABIAEkAIBAAIGAAACAAAABACAAAAAAAAAAQgEAXMBQgmAZEBFoIQUhAhgAgAQAAAAAEAIgBCgQAEAAAQAAICAAIACgAAgAAAAAAAAAEAFAIEQAAAAECAotkfQAAAAAAAAAAAAAAAAABBTIAEg1KiAIsCQkIBAwggQAiCgIAKBAAAAAQIAAACYIChAGASowEQAgBAAAAAAAABAQAIAAAIAEIAAgACBAAAAABAAEABAIAAAQAAAAAAAAAAAAAAAAAAAAAAAAAxACEEAAIAIIACCgAAAAEAAAAAAAAABEAAQAAAAAAAAAAAAABEAAAAAAAAAAAAAAAAAABAAAAAAAAAEAIgsAAAAAAAAAAAAAAAAAAIAA
CQFWawAQFWawAAOACBDEBHFoAP_gAEPgACiQKZNB9G7WTXFneXp2YPskOYUX0VBJ4MAwBgCBAcABzBIUIAwGVmAzJEyIICACGAIAIGJBIABtGAhAQEAAYIAFAABIAEkAIBAAIGAAACAAAABACAAAAAAAAAAQgEAXMBQgmAZEBFoIQUhAhgAgAQAAAAAEAIgBCgQAEAAAQAAICAAIACgAAgAAAAAAAAAEAFAIEQAAAAECAotkfQAAAAAAAAAAAAAAAAABBTIAEg1KiAIsCQkIBAwggQAiCgIAKBAAAAAQIAAACYIChAGASowEQAgBAAAAAAAABAQAIAAAIAEIAAgACBAAAAABAAEABAIAAAQAAAAAAAAAAAAAAAAAAAAAAAAAxACEEAAIAIIACCgAAAAEAAAAAAAAABEAAQAAAAAAAAAAAAABEAAAAAAAAAAAAAAAAAABAAAAAAAAAEAIgsAAAAAAAAAAAAAAAAAAIAA
CQFcvDAQFcvDAAfVYBDEBIFsAP_AAEPAAAYgI5gR5CZMTWFBcXh3QMskeQQX0cARYkAAAgCBAaABABIAcIQAkmESIAyAIAACAQAAIBYBAAAACABAAEAAQIAAABDgAAAEgAAKIABEABEQAkIAAAgKAAAAAAAIAAARIAQAkADAAYLmREAAgIAgAAAAAAAAAIABAhMAAAAIAAACAAIAAAAAAAAAAAAAAAACAQAAgeOACAIERAAUBASEEAQQQIABBQABFAAAAAAIEAAAAAEABgBAAQYQIAAAAAAAABAAAgAAEAAAAAAEAAQABAgAAAECAAAAAAAAgAAEAAEAAAAAAACAoAAAAAAAAAAAAgBACAAEAAAAJAQAAAACAAAAAAAAAAgAAAAAAAAAgAA
Unique device IDcookieKADUSERCOOKIE Tracker documentation on this propertyCE06C4F5-2EA9-4AD9-94C3-1C99E3040057
81DA053A-33B9-487E-B20F-5AB9A87E7CED
49D778E6-6402-4152-93EE-604AD844EED1
909E69BD-8980-4D51-A484-C65337979351
E911A80C-1229-4E9D-A7E2-B6BA91939810
Refererheaderrefererhttps://ads.pubmatic.com/AdServer/js/user_sync.html?gdpr=1&gdpr_consent=&us_privacy=&predirect=https%3A%2F%2Fprebid-stag.setupad.net%2Fsetuid%3Fbidder%3Dpubmatic%26gdpr%3D1%26gdpr_consent%3D%26uid%3D
https://ads.pubmatic.com/
headerRefererhttps://ads.pubmatic.com/AdServer/js/user_sync.html?gdpr=1&gdpr_consent=&us_privacy=&predirect=https%3A%2F%2Fprebid-stag.setupad.net%2Fsetuid%3Fbidder%3Dpubmatic%26gdpr%3D1%26gdpr_consent%3D%26uid%3D
https://ads.pubmatic.com/
User agentheaderuser-agent Tracker documentation on this propertyMozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36
Mozilla/5.0 (Linux; Android 13; sdk_gphone_x86_64 Build/TE1A.220922.025; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/103.0.5060.71 Mobile Safari/537.36
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/129.0.6668.29 Safari/537.36
headerUser-Agent Tracker documentation on this propertyMozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36
Mozilla/5.0 (Linux; Android 13; sdk_gphone_x86_64 Build/TE1A.220922.025; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/103.0.5060.71 Mobile Safari/537.36
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/129.0.6668.29 Safari/537.36
headersec-ch-ua Tracker documentation on this property"HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129"
Unique user IDcookie$[?(@property.startsWith("KRTBCOOKIE_"))] Tracker documentation on this property6810-565032d1-1c6c-4aee-8cbc-fe59b242ef9a&KRTB&22918-565032d1-1c6c-4aee-8cbc-fe59b242ef9a&KRTB&22926-565032d1-1c6c-4aee-8cbc-fe59b242ef9a&KRTB&23031-565032d1-1c6c-4aee-8cbc-fe59b242ef9a
14911-2641281732124283761&KRTB&23150-2641281732124283761&KRTB&23527-2641281732124283761&KRTB&23629-2641281732124283761
23041-INMu28fTxxA_DWTRgGUD1Xb9eBCjwnzm19rH4nkhYLk&KRTB&23047-INMu28fTxxA_DWTRgGUD1Xb9eBCjwnzm19rH4nkhYLk&KRTB&23234-INMu28fTxxA_DWTRgGUD1Xb9eBCjwnzm19rH4nkhYLk&KRTB&23361-INMu28fTxxA_DWTRgGUD1Xb9eBCjwnzm19rH4nkhYLk
1471-uid:wjWiAXCH1SSN1S5&KRTB&23421-uid:wjWiAXCH1SSN1S5
11175-AQAJKATwgbSKugJU1TSQAQEBAQEBAQCTHvZpOAEBAJMe9mk4&KRTB&22715-AQAJKATwgbSKugJU1TSQAQEBAQEBAQCTHvZpOAEBAJMe9mk4&KRTB&23519-AQAJKATwgbSKugJU1TSQAQEBAQEBAQCTHvZpOAEBAJMe9mk4&KRTB&23632-AQAJKATwgbSKugJU1TSQAQEBAQEBAQCTHvZpOAEBAJMe9mk4
References