Pubmatic (AdServer/ImgSync)

Pubmatic (AdServer/ImgSync) (pubmatic/adserver-imgsync)

operated by: PubMatic, Inc. (get company information on datarequests.org, go to tracker entry in the Exodus database)

Endpoint URLs

These are URLs or regexes of endpoints the tracker sends data to. We use these to determine which adapter to apply to a request. Some trackers use the same endpoint for several formats. In this case we use additional logic to match the adapter to the request, refer to the code for more information.
  • https://image8.pubmatic.com/AdServer/ImgSync

Decoding steps

Every tracking library has its own way of transmitting tracking data, often even several. They are regularly pretty convoluted, nested encoding schemes. Because of that, the adapter needs to decode the request information into a consistent format. We try to keep keys and paths intact, but the structure results from our decoding. All steps used in the decoding for this adapter are documented here.
  1. Parse the query string in the request path as a query string. Store that in the result for the query string.
  2. Get the property at JSONPath $ in the request headers. Store that in the result for the request headers.
  3. Get the cookie $. Store that in the result for the cookies.
1res.query = parseQueryString(query)
2res.header = header.$
3res.cookie = cookie.$

Observed data transmissions

This is data that we observed being transmitted by this tracker. Not every request contains all of this data. The context of the data describes where we found the data in the request, the path describes the location of the data in the decoded request. The examples are a selection of observed values.
PropertyContextPathExamples of observed values
App IDheaderx-requested-withcom.opera.app.news
Consent statequerygdpr_consentCQFZcHAQFZcHAAfYuBDEBIFsAP_gAEPgAAigIstR_G9dbWFDOXp3YPtkeIUX19hp5kQAAhaBE6AFyDOAcIQG02AyIEyoJCACABAAoDZBIQAMGAhAAECAQIgRADDoYACEAAAKIABEABMRAUAAAAoKAAAAEAAIhEBxIhAAmArgQFpmQMBAQIAAAgABgAAAAIABAoMABAEIABAAAAAAwQAAAAAAAIAAAAACCGYAJhoVEABQAhIQSBhBAgBEFYQAUAAAAAEgQIAAEgQAGAEAlFgIgBACAAAAAAAAKAgAQAACAAIQABAAECAAAAQKAAAAAAACAAAQAAQAQAAAAAICgAAAAAAAAAAQCAAAIAIQAAQAkBAAEAAAAIAAAAAAACAAAAAAAAACAAAAAAAAIAAAAAAAACAA
[ CQFWawAQFWawAAOACBDEBHFoAP_gAEPgACiQKZNB9G7WTXFneXp2YPskOYUX0VBJ4MAwBgCBAcABzBIUIAwGVmAzJEyIICACGAIAIGJBIABtGAhAQEAAYIAFAABIAEkAIBAAIGAAACAAAABACAAAAAAAAAAQgEAXMBQgmAZEBFoIQUhAhgAgAQAAAAAEAIgBCgQAEAAAQAAICAAIACgAAgAAAAAAAAAEAFAIEQAAAAECAotkfQAAAAAAAAAAAAAAAAABBTIAEg1KiAIsCQkIBAwggQAiCgIAKBAAAAAQIAAACYIChAGASowEQAgBAAAAAAAABAQAIAAAIAEIAAgACBAAAAABAAEABAIAAAQAAAAAAAAAAAAAAAAAAAAAAAAAxACEEAAIAIIACCgAAAAEAAAAAAAAABEAAQAAAAAAAAAAAAABEAAAAAAAAAAAAAAAAAABAAAAAAAAAEAIgsAAAAAAAAAAAAAAAAAAIAA]
CQFcvDAQFcvDAAfVYBDEBIFsAP_AAEPAAAYgI5gR5CZMTWFBcXh3QMskeQQX0cARYkAAAgCBAaABABIAcIQAkmESIAyAIAACAQAAIBYBAAAACABAAEAAQIAAABDgAAAEgAAKIABEABEQAkIAAAgKAAAAAAAIAAARIAQAkADAAYLmREAAgIAgAAAAAAAAAIABAhMAAAAIAAACAAIAAAAAAAAAAAAAAAACAQAAgeOACAIERAAUBASEEAQQQIABBQABFAAAAAAIEAAAAAEABgBAAQYQIAAAAAAAABAAAgAAEAAAAAAEAAQABAgAAAECAAAAAAAAgAAEAAEAAAAAAACAoAAAAAAAAAAAAgBACAAEAAAAJAQAAAACAAAAAAAAAAgAAAAAAAAAgAA
CQFZcHAQFZcHAAfZUCDEBIFsAP_AAEPAAAigIpJR9G7VbWFDeXp3YbskeIUX1lh54sQgAgCAM6ABSBOA8JQGkmASIAyAIiACCBIAohIBIQBMCAgEQEAAQIARAADoQAEAgAAKIEBEABEAA0EACAgIAAAgAAAYAgBVAhQAiQBAIBLEAMQgAIAgKSAAAAAAAIAUAgMADAAIQAIAAQAAQIAAgIIAAAAAAAEEIQASDQqIACgJCQgkBCCBACIKwgIoEAAAABAEQAAJAgAcAIBCDABAAAAAAAAAAAAUQAAgAAEAAQCACAAIEAAAAAUAAAAAAAEACAgAAgAAAAAAAQEAAAQAAAAAAAiAAIAQIAgEAgAACAAAAAQFAAAAAAAAEAIAAAAAAAEAAAAAAAAAAAAQEEAA
CQFZtsAQFZtsAEsACBDEBIFoAP_gAEPgAAYgJspB7C7FbSFCwX5zaLsAMAxHRsABQoQAAASBAmABQAKQIAQCgkAQFASgBAACAAAAICZBIQIECAAACUAAQIAAAAAEAAAAAAAIIAAAgAEAAAAIAAAKAIAAEAAIAAAAEAAAmAiAAIIACAAAhAAAAAAAAAAAAAAAAgCAAAAAAAAAAAAAAAAAAQAAAAAAAAACAAAAAAAAAAAAAAAAAAAAAgiykHsLsVtIULIeFNguwAwDFdGwAFChAAABIECYAFAApAgBAKSQBAEQKAAAAAAAAAgJEEgAAgACAAIQAFAgAAAAAQAAAAAAAggAACAAQAAAAAAAAoAgAAQAAgAAAAQAACJCMAAggAIAAAAAAAgAAAAAAAAAAACAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAIAA.b4AAAAAAAAA
Unique device IDcookieKADUSERCOOKIE Tracker documentation on this property81DA053A-33B9-487E-B20F-5AB9A87E7CED
E911A80C-1229-4E9D-A7E2-B6BA91939810
391A5692-EBD3-425C-8AF4-2EBA490BCD2D
A61D79ED-4C3C-49E5-8846-9AAE12E365A6
7986E0BC-E142-46E7-90A3-6366EC37B346
Refererheaderrefererhttps://cdn.undertone.com/
https://fcbinside.de/
https://visitor.omnitagjs.com/
https://eu-west-1-cs-rtb.openwebmp.com/
https://ads.yieldmo.com/
headerRefererhttps://cdn.undertone.com/
https://fcbinside.de/
https://visitor.omnitagjs.com/
https://eu-west-1-cs-rtb.openwebmp.com/
https://ads.yieldmo.com/
User agentheaderuser-agent Tracker documentation on this propertyMozilla/5.0 (iPhone; CPU iPhone OS 14_8 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148
Mozilla/5.0 (iPhone; CPU iPhone OS 14_5_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148
Mozilla/5.0 (Linux; Android 13; sdk_gphone_x86_64 Build/TE1A.220922.025; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/103.0.5060.71 Mobile Safari/537.36
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/129.0.6668.29 Safari/537.36
headerUser-Agent Tracker documentation on this propertyMozilla/5.0 (iPhone; CPU iPhone OS 14_8 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148
Mozilla/5.0 (iPhone; CPU iPhone OS 14_5_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148
Mozilla/5.0 (Linux; Android 13; sdk_gphone_x86_64 Build/TE1A.220922.025; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/103.0.5060.71 Mobile Safari/537.36
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/129.0.6668.29 Safari/537.36
headersec-ch-ua Tracker documentation on this property"HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129"
Unique user IDcookie$[?(@property.startsWith("KRTBCOOKIE_"))] Tracker documentation on this property22890-83622ccb-7574-4bcb-96d6-2454a388d3df&KRTB&23011-83622ccb-7574-4bcb-96d6-2454a388d3df&KRTB&23355-83622ccb-7574-4bcb-96d6-2454a388d3df
6810-3c801783-7efb-461e-a986-b4705a2b6363&KRTB&22918-3c801783-7efb-461e-a986-b4705a2b6363&KRTB&22926-3c801783-7efb-461e-a986-b4705a2b6363&KRTB&23031-3c801783-7efb-461e-a986-b4705a2b6363
23041-_waY_hF2oZbxbCDsVCcQxEjrBeoi5-Ixv46tHfHa70w&KRTB&23047-_waY_hF2oZbxbCDsVCcQxEjrBeoi5-Ixv46tHfHa70w&KRTB&23234-_waY_hF2oZbxbCDsVCcQxEjrBeoi5-Ixv46tHfHa70w&KRTB&23361-_waY_hF2oZbxbCDsVCcQxEjrBeoi5-Ixv46tHfHa70w
11175-AQAJOn5RxMbQpgI-EBa2AQEBAQEBAQCTHluEzwEBAJMeW4TP&KRTB&22715-AQAJOn5RxMbQpgI-EBa2AQEBAQEBAQCTHluEzwEBAJMeW4TP&KRTB&23519-AQAJOn5RxMbQpgI-EBa2AQEBAQEBAQCTHluEzwEBAJMeW4TP&KRTB&23632-AQAJOn5RxMbQpgI-EBa2AQEBAQEBAQCTHluEzwEBAJMeW4TP
1471-uid:ORsRA6CL1SSKm35&KRTB&23421-uid:ORsRA6CL1SSKm35
References