Outbrain DSP (formerly Zemanta) user sync

Outbrain DSP (formerly Zemanta) user sync (outbrain/zemanta-usersync)

operated by: Outbrain Inc. (get company information on datarequests.org, go to tracker entry in the Exodus database)

Endpoint URLs

These are URLs or regexes of endpoints the tracker sends data to. We use these to determine which adapter to apply to a request. Some trackers use the same endpoint for several formats. In this case we use additional logic to match the adapter to the request, refer to the code for more information.
  • /^https:\/\/b1sync\.zemanta\.com\/usersync\/.+$/
  • /^https:\/\/b1h-euc1\.zemanta\.com\/usersync\/.+$/
  • /^https:\/\/b1h\.zemanta\.com\/usersync\/.+$/

Decoding steps

Every tracking library has its own way of transmitting tracking data, often even several. They are regularly pretty convoluted, nested encoding schemes. Because of that, the adapter needs to decode the request information into a consistent format. We try to keep keys and paths intact, but the structure results from our decoding. All steps used in the decoding for this adapter are documented here.
  1. Parse the query string in the request path as a query string. Store that in the result for the query string.
  2. Get the property at JSONPath $ in the request headers. Store that in the result for the request headers.
  3. Get the cookie $. Store that in the result for the cookies.
1res.query = parseQueryString(query)
2res.header = header.$
3res.cookie = cookie.$

Observed data transmissions

This is data that we observed being transmitted by this tracker. Not every request contains all of this data. The context of the data describes where we found the data in the request, the path describes the location of the data in the decoded request. The examples are a selection of observed values.
PropertyContextPathExamples of observed values
Consent statequerygdpr_consentCQFZcHAQFZcHAAfYuBDEBIFsAP_gAEPgAAigIstR_G9dbWFDOXp3YPtkeIUX19hp5kQAAhaBE6AFyDOAcIQG02AyIEyoJCACABAAoDZBIQAMGAhAAECAQIgRADDoYACEAAAKIABEABMRAUAAAAoKAAAAEAAIhEBxIhAAmArgQFpmQMBAQIAAAgABgAAAAIABAoMABAEIABAAAAAAwQAAAAAAAIAAAAACCGYAJhoVEABQAhIQSBhBAgBEFYQAUAAAAAEgQIAAEgQAGAEAlFgIgBACAAAAAAAAKAgAQAACAAIQABAAECAAAAQKAAAAAAACAAAQAAQAQAAAAAICgAAAAAAAAAAQCAAAIAIQAAQAkBAAEAAAAIAAAAAAACAAAAAAAAACAAAAAAAAIAAAAAAAACAA
CQFcvDAQFcvDAAfVYBDEBIFsAP_AAEPAAAYgI5gR5CZMTWFBcXh3QMskeQQX0cARYkAAAgCBAaABABIAcIQAkmESIAyAIAACAQAAIBYBAAAACABAAEAAQIAAABDgAAAEgAAKIABEABEQAkIAAAgKAAAAAAAIAAARIAQAkADAAYLmREAAgIAgAAAAAAAAAIABAhMAAAAIAAACAAIAAAAAAAAAAAAAAAACAQAAgeOACAIERAAUBASEEAQQQIABBQABFAAAAAAIEAAAAAEABgBAAQYQIAAAAAAAABAAAgAAEAAAAAAEAAQABAgAAAECAAAAAAAAgAAEAAEAAAAAAACAoAAAAAAAAAAAAgBACAAEAAAAJAQAAAACAAAAAAAAAAgAAAAAAAAAgAA
CQFZcHAQFZcHAAfZUCDEBIFsAP_AAEPAAAigIpJR9G7VbWFDeXp3YbskeIUX1lh54sQgAgCAM6ABSBOA8JQGkmASIAyAIiACCBIAohIBIQBMCAgEQEAAQIARAADoQAEAgAAKIEBEABEAA0EACAgIAAAgAAAYAgBVAhQAiQBAIBLEAMQgAIAgKSAAAAAAAIAUAgMADAAIQAIAAQAAQIAAgIIAAAAAAAEEIQASDQqIACgJCQgkBCCBACIKwgIoEAAAABAEQAAJAgAcAIBCDABAAAAAAAAAAAAUQAAgAAEAAQCACAAIEAAAAAUAAAAAAAEACAgAAgAAAAAAAQEAAAQAAAAAAAiAAIAQIAgEAgAACAAAAAQFAAAAAAAAEAIAAAAAAAEAAAAAAAAAAAAQEEAA
CQFZcHAQFZcHAAfHmCDEBIFsAP_gAEPgAAYgI5gBpCpMTWFAMHBxAMMAKIAU18ATIAAAABABASABQBMAsAQE0AEgIASAAAACAQIAoBYBAABAAAAAAAAAQAAEIAAkAAAAgAAIIABAAAEBQABAAAAAAAAAAAAAAAAIAAQAkACAQQKAREAAiIAgAEAAAAAAAIABAgIAAAAAQAAAAAIEAAAAAAIAAIABAAECARAAghnAwAAWABUAC4AHAAQAAkABoAEQAJgAUgAuABiADeAH4AQgAhoBEAESAJYATQAygByADuAH2AP0AhABFACLAEiAJKAWIAuYBdQDFAHUAPaAf0BF4CRAExAJkAXQAvMBkgDLAGmgOLAhCBDMAMJABABkOgAgAyKQAQAZAA
CQFZtsAQFZtsAAFADCDEBIFsAP_gAAAAAAYgKGhV5CpcTWlAMHp3QJskWYEW19AxIEQgABCBAyAFAAMA4IQC0WEiMAQABAACAAAAo1IBAABEEABEAECAQAAEAQBEAAQQgBAIIABAAAEQQgBAAAgIAAAAEAAIgAAhAQAAkAiAIUKEBEAgRIAgCgAAgIABAACBAAMADEA4QBAAAAIAAIBAgAIEEAIBAAEAAQAAAAAAAAAAAAAAAAAAoAAEAAAAACB20AAAsJABgACChoaADAAEFDREAGAAIKGioAMAAQUNGQAYAAgoaOgAwABBQ0lABgACChpSADAAEFDSEAGAAIKGloAMAAQUNBQAYAAgoaAA.YAAAAAAAAAAA
querygpp
Unique device IDcookiezuid Tracker documentation on this propertyZPDgdyWPGFQ8xb4RoXwn
vpZNuWL2MxdJIRG0zQQJ
Gql8XnEBCo02c_ZmqUkC
ap-px1gaPC1E8GbhwbQh
sQWLaMISNIE4VF7_UGDN
RefererheaderRefererhttps://ssum.casalemedia.com/
https://fcbinside.de/
https://visitor.omnitagjs.com/
https://eb2.3lift.com/
https://fcbinside.de/2024/09/12/nach-geplatztem-saudi-deal-coman-weiter-verkaufskandidat-bei-bayern/
User agentheaderUser-Agent Tracker documentation on this propertyMozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/129.0.6668.29 Safari/537.36
headersec-ch-ua Tracker documentation on this property"HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129"
Unique user IDcookieobuid Tracker documentation on this propertyu-W3zBu57HDLHU0-t3hbjB2tQOGbghOrcfpkhDp7LGJ6xuHoprcwbXpOsviJtLRR
d47rOkpEs3LysDHPwaoRHADW3PpfvuQaM3HBR1lofM4yvTsAL7NjKjmFRPEdPVvZ
6uWkvmGuD_OkFyapWIkjPPTRlgoraNLoK1NsGMRSod3wgcTbsVNxHJyocdVX6ds3
pgH-XO7XCatoIZ_9ZlDObbRZBaqvzD31HrJ5ombNrZPW2RAoXbxMAYK6lieCmQz8
_HI8qmJb0GmY_1PKSOaTCvyzOySOiRFyM14w6pPW7Tx1xglBEhpbsj25uynP_KPa
References