Outbrain DSP (formerly Zemanta) Prebid integration

Outbrain DSP (formerly Zemanta) Prebid integration (outbrain/zemanta-prebid-bid)

operated by: Outbrain Inc. (get company information on datarequests.org, go to tracker entry in the Exodus database)

Endpoint URLs

These are URLs or regexes of endpoints the tracker sends data to. We use these to determine which adapter to apply to a request. Some trackers use the same endpoint for several formats. In this case we use additional logic to match the adapter to the request, refer to the code for more information.
  • https://b1h-euc1.zemanta.com/api/bidder/prebid/bid/

Decoding steps

Every tracking library has its own way of transmitting tracking data, often even several. They are regularly pretty convoluted, nested encoding schemes. Because of that, the adapter needs to decode the request information into a consistent format. We try to keep keys and paths intact, but the structure results from our decoding. All steps used in the decoding for this adapter are documented here.
  1. Parse the request body as JSON. Store that in the result for the request body.
  2. Get the property at JSONPath $ in the request headers. Store that in the result for the request headers.
  3. Get the cookie $. Store that in the result for the cookies.
1res.body = parseJson(body)
2res.header = header.$
3res.cookie = cookie.$

Observed data transmissions

This is data that we observed being transmitted by this tracker. Not every request contains all of this data. The context of the data describes where we found the data in the request, the path describes the location of the data in the decoded request. The examples are a selection of observed values.
PropertyContextPathExamples of observed values
Device advertising ID (GAID/IDFA)bodydevice.ifa Tracker documentation on this property
App IDbodyapp.bundle Tracker documentation on this property
bodyapp.storeurl Tracker documentation on this property
App namebodyapp.name Tracker documentation on this property
App versionbodyapp.ver Tracker documentation on this property
Browser window heightbodyuser.ext.data.windowInnerHeight
bodyviewport.height
bodydevice.ext.vph Tracker documentation on this property
bodysite.ext.data.adg_rtd.features.viewport_dimensions
Browser window widthbodyuser.ext.data.windowInnerWidth
bodyviewport.width
bodydevice.ext.vpw Tracker documentation on this property
bodysite.ext.data.adg_rtd.features.viewport_dimensions
Carrierbodydevice.carrier Tracker documentation on this property
bodydevice.mccmnc Tracker documentation on this property
Consent statebodyuser.consent Tracker documentation on this property
bodyregs.gpp Tracker documentation on this property
bodyuser.ext.consent Tracker documentation on this propertyCQFZtsAQFZtsAAFADBDEBIFsAP_gAAAAAAYgJjNB7C_cbWFDsX53YPtgeIUf1VAB5sQQBBaBE6AByDOAcIQEkmETJAzoICQCEBAAoBLBIAAkCABAAEAAYIgFIDDAIACUIBAKIgAAABMRQwAAAAoKAAAAEAAIhEAVIEAAmAqgQArkRFAAAIAAAgABAAAAAIABAoOAAAEAAAAAAQAAgAAAAAJAAAAAAAACAQAIEAAAAAAAAAACABBKOAAASEgAwABBMYNABgACCYwiADAAEExhUAGAAIJjDIAMAAQTGHQAYAAgmMQgAwABBMYlABgACCYxSADAAEExgAAA.YAAAAAAAAAAA
CQFcvDAQFcvDAAfWvBDEBIFsAP_AAEPAAAigKENR7C_cbWlDuX53YPtkWIUf19AB5sQQBBaBE6AByDOAcIQG02EzJEzoBCQCERAAoBLBIAAsGAhAAEAAYIgFIDDgIACEIBAKIiBAADMRQwAAAAoKAAAAEAAIhEAxIEAAmArgQErmRFAAQIAAAgABgAAAAIABAoMABAEIABAAAQAAgQAAAABAAAAAAAACAAAIgAAAAAAAgAAAABAAAAAAAAAABBQgAEQUKiAEoAQkIJAwggQAiCsIAKBAAAACQIEAACQIADACASiwkQAgBAACAACAAFAAAIAABAAEIAAgACBAABAIEAAAABAIBAAQIAAYAKAAAAAEBQAAAAAAAAAAABAgAEAEIAAAASAoACAAAAEAAAAAAABAAAAAAAAABAAAAAAAAEAAAAAAAAAAAAAAAAAABAAAAAAAAEAAAAAAAAAAAAAAAAIAAA
CQFWJLAQFWJLAAfWxBDEBIFsAP_AAEPAAAigKENR7C_cbWlDuX53YPtkeIUf19AB5sQQBBaBE6AByDOAcIQG02EzJEzoBCQCERAAoBLBIAAsGAhAAEAAYIgFIBDgIACUoBAKIiBAADMRQwAAAAoKAAAAEAAIhEAxIEAAmArgQErmRFAAQIAAAgABgAAAAIABAoMABAEIABAAAQAAgQAAAAJAAAAAAAACAAAIkAAAAAAAgAAAABAAAAAAAAAABBQgAEQUKiAEoAQkIJAwggQAiCsIAKBAAAACQIEAACQIADACASiwkQAgBAACAACAAFAAAIAABAAEIAAgACBAABAIEAAAABAIBAAQIAAYAKAAAAAEBQAAAAAAAAAAABAgAEAEIAAAASAoACAAAAEAAAAAAABAAAAAAAAABAAAAAAAAEAAAAABAAAAAAAAAAAABAAAAAAAAEAAAAAAAAAAAAAAAAIAAA
CQFcvDAQFcvDAAfVrBDEBIFgAP_AAEPAAAigJjNR9G_fbWlDuXp3YPtkeIUf19hp5sQwBhbBE-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
CQFcvDAQFcvDAAfY3BDEBIFgAP_AAEPAAAigJjNR_G_fbWlDuXp3YPtkeIUf19hp5sQxBhaBE6ABSDOAdIQG02EzJEygBCQCEBAAoDZBIAAMGAhAQEAAYIgFIDDoIACEIBIKIkBAADMRQ0AAAAgKAAAgEAAYhEBxIEAAmArAYFrmRNAAQIAAAgABgAAAAIABAoMABAEoQBAAAQAAAAAAgABAAIABAAACAQAIEAAAAAAAgAAAABBKMAEw0KiAEoAQkIJAwggQAiCsIAKBAAAACQIEAACQIADICASgwkQAgAAACAAAAAFAQAIAABAAEIAAgACBAABAIFAAAABAIBAAgIAAYAKAAAAAEBQAAEAAAAAAAIBAgAEAEIBAIASAoACAAAAEAAAAAAABAAAAAAAAAFAAAAAAAAAAAAEAAAABAAAAAAAAABAAAAAAAAEAEJABAI0A
bodygdprConsent.consentData Tracker documentation on this property
Countrybodydevice.geo.country Tracker documentation on this property
Unique device IDcookiezuid Tracker documentation on this propertyIg5BtWJ9ke7HHvKsw3BE
wycD3mQlTbUXsgV8W8Vs
BfGzVN-5KQBG8tuI0NjC
cKuUnTNDG-NoVFQiRuxz
Is device/browser controlled automatically?bodydevice.ext.webdriver Tracker documentation on this propertytrue
Is “Do Not Track” enabled?bodydevice.dnt Tracker documentation on this property0
Is JavaScript enabled?bodydevice.js Tracker documentation on this property
Is device a mobile device?bodydevice.sua.mobile Tracker documentation on this property0
bodyuser.ext.sua.mobile
Languagebodydevice.language Tracker documentation on this propertyde
bodyuser.ext.data.navigatorLanguage
Time of last activity by the userbodysite.ext.data.adg_rtd.session.lastActivityTime
Latitudebodydevice.geo.lat Tracker documentation on this property
Longitudebodydevice.geo.lon Tracker documentation on this property
Manufacturerbodydevice.make Tracker documentation on this property
Modelbodydevice.model Tracker documentation on this property
Network connection typebodydevice.connectiontype Tracker documentation on this property
Orientationbodyuser.ext.data.orientation
OS namebodydevice.os Tracker documentation on this property
OS versionbodydevice.osv Tracker documentation on this property
Page heightbodyuser.ext.data.pageHeight
bodysite.ext.data.adg_rtd.features.page_dimensions
Page widthbodyuser.ext.data.pageWidth
bodysite.ext.data.adg_rtd.features.page_dimensions
ID for the property (website/app)bodyapp.publisher.id Tracker documentation on this property
bodysite.publisher.id Tracker documentation on this property005e9bf458d9291b342cef6ce5fadd5f02
bodypublisher.networkid
Public IP addressbodydevice.ip Tracker documentation on this property
Refererbodysite.ref Tracker documentation on this property
headerRefererhttps://fcbinside.de/
https://fcbinside.de/fc-bayern-news/
https://fcbinside.de/2024/09/12/nach-geplatztem-saudi-deal-coman-weiter-verkaufskandidat-bei-bayern/
https://hsv24.mopo.de/
https://osthessen-news.de/
Screen heightbodydevice.h Tracker documentation on this property720
bodyuser.ext.device.h
Screen widthbodydevice.w Tracker documentation on this property1280
bodyuser.ext.device.w
Scroll position Xbodyviewport.scrollTop
Scroll position Ybodyviewport.scrollLeft
Session durationbodyuser.ext.data.sessionDuration
Unique session IDbodysite.ext.data.adg_rtd.session.id Tracker documentation on this property
Time zonebodydevice.geo.utcoffset Tracker documentation on this property
User agentbodydevice.sua.browsers Tracker documentation on this property[map[brand:HeadlessChrome version:[129]] map[brand:Not=A?Brand version:[8]] map[brand:Chromium version:[129]]]
[map[brand:HeadlessChrome version:[129]] map[brand:Not=A?Brand version:[8]] map[brand:Chromium version:[129]]]
[map[brand:HeadlessChrome version:[129]] map[brand:Not=A?Brand version:[8]] map[brand:Chromium version:[129]]]
[map[brand:HeadlessChrome version:[129]] map[brand:Not=A?Brand version:[8]] map[brand:Chromium version:[129]]]
[map[brand:HeadlessChrome version:[129]] map[brand:Not=A?Brand version:[8]] map[brand:Chromium version:[129]]]
bodydevice.ua Tracker documentation on this propertyMozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/129.0.6668.29 Safari/537.36
bodyuser.ext.sua.browsers Tracker documentation on this property
headerUser-Agent Tracker documentation on this propertyMozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/129.0.6668.29 Safari/537.36
headersec-ch-ua Tracker documentation on this property"HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129"
Gender of the userbodyuser.gender Tracker documentation on this property
Unique user IDbodyeids.*.uids.*.id Tracker documentation on this property
bodyuser.eids.*.uids.*.id Tracker documentation on this property
bodyuser.ext.eids.*.uids.*.idab280428-606a-4487-bdb5-84e6ff5ce698
2627eb3d-718c-4a52-a966-110ce27afd2e
_4bAEV85NWhaNWV3QmpCSE9XT2hSZDJ2N1pKdCUyRmxvT21EQnp5UlVicU5qd1gwbUJBdmdDckllM2FPMkdPcnlFUFFWak5qcW9HYnFYM0laQnpWRVVJRkFSMFV3JTNEJTNE
urzJ0l85NWhaNWV3QmpCSE9XT2hSZDJ2N1pKdCUyRmxvT21EQnp5UlVicU5qd1gwbUJBdmdDckllM2FPMkdPcnlFUFFWak55anZnV0tJcll4ayUyQjE3Z0tnZkdIbm02Q3RUUk9wZzdDUW1YYyUyRnNRTiUyQiUyRk0lM0Q
Mv3RmF85NWhaNWV3QmpCSE9XT2hSZDJ2N1pKdCUyRmxvT21EQnp5UlVicU5qd1gwbUJBdmdDckllM2FPMkdPcnlFUFFWak55anZnV0tJcll4ayUyQjE3Z0tnZkdIbm5lT005bFVtaVVCZW5zQVpldlBXJTJGRSUzRA
cookieobuid Tracker documentation on this propertyu-W3zBu57HDLHU0-t3hbjB2tQOGbghOrcfpkhDp7LGJ6xuHoprcwbXpOsviJtLRR
User interestsbodyuser.keywords Tracker documentation on this property
Viewed pagebodysite.page Tracker documentation on this propertyhttps://fcbinside.de/
https://fcbinside.de/fc-bayern-news/
https://fcbinside.de/2024/09/12/nach-geplatztem-saudi-deal-coman-weiter-verkaufskandidat-bei-bayern/
https://hsv24.mopo.de/
https://osthessen-news.de/
bodysite.content.title Tracker documentation on this property
bodysite.content.url Tracker documentation on this property
bodypublisher.ext.page
bodysite.ext.page
Category of the viewed pagebodysite.cat Tracker documentation on this property
bodysite.sectioncat Tracker documentation on this property
bodysite.content.genre Tracker documentation on this property
bodypublisher.ext.cat
bodypublisher.ext.sectioncat
bodysite.ext.cat
bodysite.ext.sectioncat
Keywords related to the viewed pagebodysite.keywords Tracker documentation on this property
bodypublisher.ext.keywords
bodysite.ext.keywords
bodysite.ext.data.cnt_tags
Language of the viewed pagebodysite.content.language Tracker documentation on this property
bodyuser.ext.data.contentLanguage
Website namebodysite.name Tracker documentation on this property
bodysite.domain Tracker documentation on this property
bodypublisher.ext.name
bodysite.ext.name
Website URLbodysite.publisher.domain Tracker documentation on this propertyfcbinside.de
mopo.de
osthessen-news.de
badische-zeitung.de
donaukurier.de
bodypublisher.url
References