MoPub SDK

MoPub SDK (mopub/ads)

operated by: MoPub (go to tracker entry in the Exodus database)

Endpoint URLs

These are URLs or regexes of endpoints the tracker sends data to. We use these to determine which adapter to apply to a request. Some trackers use the same endpoint for several formats. In this case we use additional logic to match the adapter to the request, refer to the code for more information.
  • https://ads.mopub.com/m/open
  • https://ads.mopub.com/m/gdpr_sync
  • https://ads.mopub.com/m/ad

Decoding steps

Every tracking library has its own way of transmitting tracking data, often even several. They are regularly pretty convoluted, nested encoding schemes. Because of that, the adapter needs to decode the request information into a consistent format. We try to keep keys and paths intact, but the structure results from our decoding. All steps used in the decoding for this adapter are documented here.
  1. Parse the request body as JSON. Store that in the result for the request body.
1res.body = parseJson(body)

Observed data transmissions

This is data that we observed being transmitted by this tracker. Not every request contains all of this data. The context of the data describes where we found the data in the request, the path describes the location of the data in the decoded request. The examples are a selection of observed values.
PropertyContextPathExamples of observed values
Device advertising ID (GAID/IDFA)bodyconsent_ifa
body$[?(@property === "udid" && @.match(/ifa:/i))]ifa:827d8162-0e1c-48cd-892e-4abd3df95ba8
ifa:C28EC4DC-DC86-4D1E-A3A9-353789F5CD26
App IDbodybundlecom.curvydating
com.hg.sweetdessert.bakingfun.donutmaking
com.free.music.downloader.mp3.song.download.player
com.atpc
com.mapmywalk.android2
bodyidcom.curvydating
com.hg.sweetdessert.bakingfun.donutmaking
com.free.music.downloader.mp3.song.download.player
com.atpc
com.mapmywalk.android2
App versionbodyav Tracker documentation on this property1.0.10
0.5
2.1.6
1.442
21.1.0
Carrierbodycn Tracker documentation on this propertyAndroid
o2-de
Developer-scoped device ID (IDFV/ASID/ANDROID_ID)bodyifv Tracker documentation on this propertyB6C83CCD-1160-449A-B182-4EC454B4285B
4BDE14D8-819C-4F8B-B585-F5019B1C3854
3B22DBE0-4BB4-4F82-9799-E62536B10652
FA83C930-33C2-4311-AA56-5D086C306963
CDDD917A-E54A-4BF4-AFF7-C806D992735A
ManufacturerbodymakeGoogle
Apple
bodyhwvranchu
iPhone
bodydn Tracker documentation on this propertyGoogle,sdk_gphone_x86_64_arm64,sdk_gphone_x86_64_arm64
iPhone9,3
iPhone10,4
Modelbodymodelsdk_gphone_x86_64_arm64
iPhone9,3
bodydn Tracker documentation on this propertyGoogle,sdk_gphone_x86_64_arm64,sdk_gphone_x86_64_arm64
iPhone9,3
iPhone10,4
OS namebodyosandroid
ios
OS versionbodyosv11
14.8
Other unique identifierbody$[?(@property === "udid" && !@.match(/ifa:/i))]mopub:8c98d631-e41f-40cd-9306-e52c3bcf855f
mopub:9965c9b8-b5e0-4d83-96f1-f6b7c102c3ee
mopub:151409f8-6323-4e9e-ac94-3d42ed732c4e
mopub:c74d10ff-7c2b-4725-a4ce-549e0089192c
mopub:d1c6b7ee-0113-48bd-8317-f1542302e4d4
Screen heightbodyh Tracker documentation on this property2560
1334
Screen widthbodyw Tracker documentation on this property1440
750
Time zonebodyz Tracker documentation on this property+0100
+0200
Tracker SDK versionbodynv Tracker documentation on this property5.13.1
5.5.0
5.8.0
5.10.0
5.12.0
References