Xandr cookie matching pixel (mapping stored by Xandr)

Xandr cookie matching pixel (mapping stored by Xandr) (microsoft/adnxs-ib-setuid)

operated by: Microsoft Ireland Operations Ltd. (get company information on datarequests.org, go to tracker entry in the Exodus database)

Endpoint URLs

These are URLs or regexes of endpoints the tracker sends data to. We use these to determine which adapter to apply to a request. Some trackers use the same endpoint for several formats. In this case we use additional logic to match the adapter to the request, refer to the code for more information.
  • https://ib.adnxs.com/setuid
  • https://ib.adnxs.com/prebid/setuid

Decoding steps

Every tracking library has its own way of transmitting tracking data, often even several. They are regularly pretty convoluted, nested encoding schemes. Because of that, the adapter needs to decode the request information into a consistent format. We try to keep keys and paths intact, but the structure results from our decoding. All steps used in the decoding for this adapter are documented here.
  1. Parse the query string in the request path as a query string. Store that in the result for the query string.
  2. Get the property at JSONPath $ in the request headers. Store that in the result for the request headers.
  3. Get the cookie $. Store that in the result for the cookies.
1res.query = parseQueryString(query)
2res.header = header.$
3res.cookie = cookie.$

Observed data transmissions

This is data that we observed being transmitted by this tracker. Not every request contains all of this data. The context of the data describes where we found the data in the request, the path describes the location of the data in the decoded request. The examples are a selection of observed values.
PropertyContextPathExamples of observed values
App IDheaderX-Requested-Withaudioplayer.free.music.player
com.greenvest.neobet
com.funcell.cleanitall
com.compassfree.digitalcompass.forandroid.app
br.com.rodrigokolb.realguitar
headerx-requested-withaudioplayer.free.music.player
com.greenvest.neobet
com.funcell.cleanitall
com.compassfree.digitalcompass.forandroid.app
br.com.rodrigokolb.realguitar
Consent statequerygdpr_consent Tracker documentation on this propertyCQFdAoAQFdAoAAOACBDEBIFoAP_gAEPgACiQKZNB9G7WTXFneXp2YPskOYUX0VBJ4MAwBgCBAcABzBIUIBwGVmAzJEyIICACGAIAIGJBIABtGAhAQEAAYIAFAABIAEkAIBAAIGAAACAAAABACAAAAAAAAAAQgEAXMBQgmAZEBFoIQUhAhgAgAQAAAAAEAIgBCgQAEAAAQAAICAAIACgAAgAAAAAAAAAEAFAIEQAAAAECAotkfQAAAAAAAAAAAAAAAAABBTIAEg1KiAIsCQkIBAwggQAiCgIAKBAAAAAQIAAACYIChAGASowEQAgBAAAAAAAABAQAIAAAIAEIAAgACBAAAAABAAEABAIAAAQAAAAAAAAAAAAAAAAAAAAAAAAAxACEEAAIAIIACCgAAAAEAAAAAAAAABEAAQAAAAAAAAAAAAABEAAAAAAAAAAAAAAAAAABAAAAAAAAAEAIgsAAAAAAAAAAAAAAAAAAIAA
CQFcvDAQFcvDAAfVYBDEBIFsAP_AAEPAAAYgI5gR5CZMTWFBcXh3QMskeQQX0cARYkAAAgCBAaABABIAcIQAkmESIAyAIAACAQAAIBYBAAAACABAAEAAQIAAABDgAAAEgAAKIABEABEQAkIAAAgKAAAAAAAIAAARIAQAkADAAYLmREAAgIAgAAAAAAAAAIABAhMAAAAIAAACAAIAAAAAAAAAAAAAAAACAQAAgeOACAIERAAUBASEEAQQQIABBQABFAAAAAAIEAAAAAEABgBAAQYQIAAAAAAAABAAAgAAEAAAAAAEAAQABAgAAAECAAAAAAAAgAAEAAEAAAAAAACAoAAAAAAAAAAAAgBACAAEAAAAJAQAAAACAAAAAAAAAAgAAAAAAAAAgAA
CQFZcHAQFZcHAAfZUCDEBIFsAP_AAEPAAAigIpJR9G7VbWFDeXp3YbskeIUX1lh54sQgAgCAM6ABSBOA8JQGkmASIAyAIiACCBIAohIBIQBMCAgEQEAAQIARAADoQAEAgAAKIEBEABEAA0EACAgIAAAgAAAYAgBVAhQAiQBAIBLEAMQgAIAgKSAAAAAAAIAUAgMADAAIQAIAAQAAQIAAgIIAAAAAAAEEIQASDQqIACgJCQgkBCCBACIKwgIoEAAAABAEQAAJAgAcAIBCDABAAAAAAAAAAAAUQAAgAAEAAQCACAAIEAAAAAUAAAAAAAEACAgAAgAAAAAAAQEAAAQAAAAAAAiAAIAQIAgEAgAACAAAAAQFAAAAAAAAEAIAAAAAAAEAAAAAAAAAAAAQEEAA
CQFZtsAQFZtsAEsACBDEBIFoAP_gAEPgAAYgJspB7C7FbSFCwX5zaLsAMAxHRsABQoQAAASBAmABQAKQIAQCgkAQFASgBAACAAAAICZBIQIECAAACUAAQIAAAAAEAAAAAAAIIAAAgAEAAAAIAAAKAIAAEAAIAAAAEAAAmAiAAIIACAAAhAAAAAAAAAAAAAAAAgCAAAAAAAAAAAAAAAAAAQAAAAAAAAACAAAAAAAAAAAAAAAAAAAAAgiykHsLsVtIULIeFNguwAwDFdGwAFChAAABIECYAFAApAgBAKSQBAEQKAAAAAAAAAgJEEgAAgACAAIQAFAgAAAAAQAAAAAAAggAACAAQAAAAAAAAoAgAAQAAgAAAAQAACJCMAAggAIAAAAAAAgAAAAAAAAAAACAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAIAA.b4AAAAAAAAA
CQFZcHAQFZcHAAfHmCDEBIFsAP_gAEPgAAYgI5gBpCpMTWFAMHBxAMMAKIAU18ATIAAAABABASABQBMAsAQE0AEgIASAAAACAQIAoBYBAABAAAAAAAAAQAAEIAAkAAAAgAAIIABAAAEBQABAAAAAAAAAAAAAAAAIAAQAkACAQQKAREAAiIAgAEAAAAAAAIABAgIAAAAAQAAAAAIEAAAAAAIAAIABAAECARAAghnAwAAWABUAC4AHAAQAAkABoAEQAJgAUgAuABiADeAH4AQgAhoBEAESAJYATQAygByADuAH2AP0AhABFACLAEiAJKAWIAuYBdQDFAHUAPaAf0BF4CRAExAJkAXQAvMBkgDLAGmgOLAhCBDMAMJABABkOgAgAyKQAQAZAA
Unique device IDcookieuuid2 Tracker documentation on this property4277047993633762709
2848110985380576670
7778374328808222959
cookieuids Tracker documentation on this propertyeyJ0ZW1wVUlEcyI6eyJydWJpY29uIjp7InVpZCI6Ik0xR1I0MU5MLUotNEc4VCIsImV4cGlyZXMiOiIyMDI0LTEwLTA4VDE4OjA5OjUxLjk0MTg3MDMzNFoifX19
cookieXANDR_PANID Tracker documentation on this propertyA--QynFIaBlEOFNZbGqbGsOD37YMEZ-GVZuPCkTiJxq0UMzFFwg_spuYmkWFC6nUrvTWZa6cjJx7oO13U8VZ75ctrf8FvVKRAlUti2QSAwo.
ivz1y_Px5iyE1hxTA3758rXwRfF73-PG8nL-5Oxh5DJhxPA67hCkSYpT_IwVFEH9Y5DBnDDXjZXDOWkgVbRm53ppmXRWG3NvB8GdSz0PQNo.
ID for the property (website/app)querybidder Tracker documentation on this propertyyieldlab
connectad
rubicon
triplelift_native
triplelift
queryentity Tracker documentation on this property101
18
315
52
34
Refererqueryreferrer
headerRefererhttps://googleads.g.doubleclick.net/xbbe/pixel?d=COvQGhCB8yUY2IbULDAB&v=APEucNWCykVZwdcqvZ2r4pRzG8c03fqPLBH9nQ42nIz59mXpAI4_5ZRLcY5QFkFNPSH73EYz3M2ha7Tv495T7oxa_QyzV9Elirs6jJH2RWe2fCchIpKiyP3Lr--VGsKFqwToOzB5pUm-cbjMjfts89zryG4sTDX4vh9F7kKmqEb9zJhvuxjddnE
https://googleads.g.doubleclick.net/
https://20796847p.rfihub.com/ca.html?rb=34916&ca=20796847&_o=34916&_t=20796847&ra=114130663
https://20809364p.rfihub.com/ca.html?rb=34916&ca=20809364&_o=34916&_t=20809364&ra=607166060
https://20796847p.rfihub.com/
headerrefererhttps://googleads.g.doubleclick.net/xbbe/pixel?d=COvQGhCB8yUY2IbULDAB&v=APEucNWCykVZwdcqvZ2r4pRzG8c03fqPLBH9nQ42nIz59mXpAI4_5ZRLcY5QFkFNPSH73EYz3M2ha7Tv495T7oxa_QyzV9Elirs6jJH2RWe2fCchIpKiyP3Lr--VGsKFqwToOzB5pUm-cbjMjfts89zryG4sTDX4vh9F7kKmqEb9zJhvuxjddnE
https://googleads.g.doubleclick.net/
https://20796847p.rfihub.com/ca.html?rb=34916&ca=20796847&_o=34916&_t=20796847&ra=114130663
https://20809364p.rfihub.com/ca.html?rb=34916&ca=20809364&_o=34916&_t=20809364&ra=607166060
https://20796847p.rfihub.com/
User agentheaderUser-Agent Tracker documentation on this propertyMozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201013.001; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36 (Mobile; afma-sdk-a-v201004999.201004000.1)
Mozilla/5.0 (iPhone; CPU iPhone OS 14_8 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148
Mozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36
Mozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36 (Mobile; afma-sdk-a-v213806000.213806000.0)
Mozilla/5.0 (iPhone; CPU iPhone OS 14_8 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) sternapp_ios_hybrid/8.2.0
headeruser-agent Tracker documentation on this propertyMozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201013.001; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36 (Mobile; afma-sdk-a-v201004999.201004000.1)
Mozilla/5.0 (iPhone; CPU iPhone OS 14_8 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148
Mozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36
Mozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36 (Mobile; afma-sdk-a-v213806000.213806000.0)
Mozilla/5.0 (iPhone; CPU iPhone OS 14_8 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) sternapp_ios_hybrid/8.2.0
headersec-ch-ua Tracker documentation on this property"HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129"
Unique user IDqueryuid Tracker documentation on this property2037c6e4-bdda-41c5-a0cd-b0f7def3c3a1
722bac1a-1cd8-411e-8a61-0d5187cf5e39
3ca5151c-335e-4756-9393-06fa1093d5f1
cbdd16fc-2c15-4fb1-9204-4c7635128cdd
fe996c13-9fc5-4fd4-92a5-eb405bfcacfb
querycode Tracker documentation on this propertyCAESEK4ssc3rUhlqWVTFN4lcT28
CAESEAbjovto1fNCucisZR7NF6g
5134455420812407276
8740027569246053653
CAESEOOQbp3yW4TvdLx_10_yiu8
References