Microsoft Monetize (AppNexus) Prebid integration (send all bids)

Microsoft Monetize (AppNexus) Prebid integration (send all bids) (microsoft/adnxs-ib-openrtb2-prebid)

operated by: Microsoft Ireland Operations Ltd. (get company information on datarequests.org, go to tracker entry in the Exodus database)

Endpoint URLs

These are URLs or regexes of endpoints the tracker sends data to. We use these to determine which adapter to apply to a request. Some trackers use the same endpoint for several formats. In this case we use additional logic to match the adapter to the request, refer to the code for more information.
  • https://ib.adnxs.com/openrtb2/prebid

Decoding steps

Every tracking library has its own way of transmitting tracking data, often even several. They are regularly pretty convoluted, nested encoding schemes. Because of that, the adapter needs to decode the request information into a consistent format. We try to keep keys and paths intact, but the structure results from our decoding. All steps used in the decoding for this adapter are documented here.
  1. Parse the request body as JSON. Store that in the result for the request body.
  2. Get the property at JSONPath $ in the request headers. Store that in the result for the request headers.
1res.body = parseJson(body)
2res.header = header.$

Observed data transmissions

This is data that we observed being transmitted by this tracker. Not every request contains all of this data. The context of the data describes where we found the data in the request, the path describes the location of the data in the decoded request. The examples are a selection of observed values.
PropertyContextPathExamples of observed values
Device advertising ID (GAID/IDFA)bodydevice.ifa Tracker documentation on this property830ec0b3-e94e-43e5-8722-a3a428af37bb
App IDbodyapp.bundle Tracker documentation on this propertyde.bfv.android
de.mobile.android.app
de.radio.android
net.faz.FAZ
com.ebay.kleinanzeigen
bodyapp.storeurl Tracker documentation on this propertyhttps://play.google.com/store/apps/details?id=com.ebay.kleinanzeigen
App namebodyapp.name Tracker documentation on this propertyBFV
mobile.de
radio.net
F.A.Z.
Kleinanzeigen
App versionbodyapp.ver Tracker documentation on this property7.9.0
9.51
5.13.8.2-app
12.0.1
100.0.2
Browser window heightbodyuser.ext.data.windowInnerHeight
bodyviewport.height
bodydevice.ext.vph Tracker documentation on this property
bodysite.ext.data.adg_rtd.features.viewport_dimensions
Browser window widthbodyuser.ext.data.windowInnerWidth
bodyviewport.width
bodydevice.ext.vpw Tracker documentation on this property
bodysite.ext.data.adg_rtd.features.viewport_dimensions
Carrierbodydevice.carrier Tracker documentation on this propertyAndroid
bodydevice.mccmnc Tracker documentation on this property310-260
Consent statebodyuser.consent Tracker documentation on this property
bodyregs.gpp Tracker documentation on this property
bodyuser.ext.consent Tracker documentation on this propertyCP97zwAP97zwAEy-gAENAyEgAP_gAELAAAYgJepV5DzdbWFBcX53aPswOY0X1tDTIsQhAhSAAyAFgBOQ8JQA02EyNASgBiACEAAAoxZBAAEEHABEAQCAQAAEAADMIgQEgAAIIABEgAEQAAJYAAoKAAAgEAAIgAIFEgAAmBiQIdLkXUCAgIAACgAQAAABAIAAAgMAAAAIAAMAAAAAAgAAAAAAAAIAAAAAARAAAAAAAAAAAAAAIF5wBAAQAA0ACYAvMAYJAyAAQAAsACoAHAAPAAyAB4AEQAKoAZgA3gB6AD8AIQAQ0AiACJAEcAJYATQAwABhgDuAHtAPsA_QCKAEaAJEASUAuYBegDFAG0ANwAkQBOwChwFHgKRAWwAwYBhoDJAGTgMzAauA1kBwQDxwHtAQ5HQNwAFgAVAA4ADIAHgARAAqwBcAF0AMQAZgA3gB6AD8AIaARABEgCWAE0AKMAYAAwwBogDuAHtAPsA_QCKAEWAI6ASIAkoBc4C8gL0AYoA2gBuADqAIQAReAkQBOwChwFHgLYAYMAw0BkgDJwGVAMsAZmA1cBxYDxwHtAQBAhyQgJAALACqAFwAMQAbwA9ACOAGAAO4AigBKQC5gGKANoAdQBaIDJwHjkoDQACAAFgAcAB4AEQAKoAXAAxACGgEQARIAjgBRgDAAH4AXMAxQB1AEIAIvASIAo8BbADJAGTgPaAgCUgUgALAAqABwAGQAPAAiABSACqAGIAMwAfgBDQCIAIkAUYAwABowD8AP0AiwBHQCRAElALmAXkAxQBtADcAHUAReAkQBOwChwFsAMNAZIAycBlgDWQHBAPHAe0BDktAGAEcAMAAdwBegGZgPHA.YAAAAAAADgAAAKgAAAAA
CP91N4AP91N4AAGABCENAxEgAAAAAEPgAAYgAAAMhgNgAIAAUAA8AFQANAAdgA_AC6AIQARIAjgBmgDnAHcAP0AhABFgCOAFiALqAYAAxQBrwDtgJWAYIAyEAwJAGAAQAIkARwA7gB-gGKCgAQAdjgAIAjh0AIAsQBih4AEAFRAACAA8hADAEcAO4AxREACAColAEAAQAIkARwBiigAEAjhUAEACoAwBaAEAI4AdwAAA.YAAAAAAAAAAA
CP91N4AP91N4AAGABCENAxEgAAAAAAAAAAYgAAAAAAAA.YAAAAAAAAAAA
CP9_GsAP9_GsAE1ACADEAxEgAP_gAAAAAAYgJepV5D7dbWFFcX53aPt0OY0X19DzIsQhBhSBAyAFgBOQ8JQA02EyNASgBiACEAAAoxZBAAFEHABEAQCAQAAEAADsIgQEgAAIIABEgBEQAAJYAAoKAAAgEAAIgAIFEgAAmBjQKdLmXUiAhIAACgAQACABAICAAgMAAAAIAAIAAAAAAgAAgABgIAIAAAAAARAAAAAAAAAAAAAAIAAACh0AGAAIJejIAMAAQS9FQAYAAgl6IgAwABBL0NABgACCXoSADAAEEvS0AGAAIJelIAMAAQS9JQAYAAgl6QgAwABBL0A.YAAAAAAAA70A
CPvg9QAPvg9QAAGABCENDNCgAAAAAELAAAYgAAAJWgCAAkAIQASIBKwAJUACASIA.YAAAAAAAAAAA
bodygdprConsent.consentData Tracker documentation on this property
Countrybodydevice.geo.country Tracker documentation on this property
Is device/browser controlled automatically?bodydevice.ext.webdriver Tracker documentation on this property
Is “Do Not Track” enabled?bodydevice.dnt Tracker documentation on this property
Is JavaScript enabled?bodydevice.js Tracker documentation on this property
Is device a mobile device?bodydevice.sua.mobile Tracker documentation on this property
bodyuser.ext.sua.mobile
Languagebodydevice.language Tracker documentation on this propertyen
bodyuser.ext.data.navigatorLanguage
Time of last activity by the userbodysite.ext.data.adg_rtd.session.lastActivityTime
Latitudebodydevice.geo.lat Tracker documentation on this property
Longitudebodydevice.geo.lon Tracker documentation on this property
Manufacturerbodydevice.make Tracker documentation on this propertyGoogle
Apple
Modelbodydevice.model Tracker documentation on this propertysdk_gphone_x86_64
iPhone10,6
sdk_gphone_x86_64_arm64
Network connection typebodydevice.connectiontype Tracker documentation on this property2
1
Orientationbodyuser.ext.data.orientation
OS namebodydevice.os Tracker documentation on this propertyAndroid
android
iOS
OS versionbodydevice.osv Tracker documentation on this property11
30
15.6.1
Page heightbodyuser.ext.data.pageHeight
bodysite.ext.data.adg_rtd.features.page_dimensions
Page widthbodyuser.ext.data.pageWidth
bodysite.ext.data.adg_rtd.features.page_dimensions
ID for the property (website/app)bodyapp.publisher.id Tracker documentation on this property8793
7449
10618
6975
3527
bodysite.publisher.id Tracker documentation on this property
bodypublisher.networkid
Public IP addressbodydevice.ip Tracker documentation on this property
Refererbodysite.ref Tracker documentation on this property
Screen heightbodydevice.h Tracker documentation on this property2280
750
812
659
bodyuser.ext.device.h
Screen widthbodydevice.w Tracker documentation on this property1080
392
375
411
bodyuser.ext.device.w
Scroll position Xbodyviewport.scrollTop
Scroll position Ybodyviewport.scrollLeft
Session durationbodyuser.ext.data.sessionDuration
Unique session IDbodysite.ext.data.adg_rtd.session.id Tracker documentation on this property
Time zonebodydevice.geo.utcoffset Tracker documentation on this property
User agentbodydevice.sua.browsers Tracker documentation on this property
bodydevice.ua Tracker documentation on this propertyMozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64 Build/RSR1.210722.013.A2; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36
Mozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.210722.013; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36
bodyuser.ext.sua.browsers Tracker documentation on this property
headerUser-Agent Tracker documentation on this propertyMozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64 Build/RSR1.210722.013.A2; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36
Dalvik/2.1.0 (Linux; U; Android 11; sdk_gphone_x86_64 Build/RSR1.210722.013.A2)
FAZ.NET/2023071001 CFNetwork/1335.0.3 Darwin/21.6.0
Dalvik/2.1.0 (Linux; U; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.210722.013)
headeruser-agent Tracker documentation on this propertyMozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64 Build/RSR1.210722.013.A2; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36
Dalvik/2.1.0 (Linux; U; Android 11; sdk_gphone_x86_64 Build/RSR1.210722.013.A2)
FAZ.NET/2023071001 CFNetwork/1335.0.3 Darwin/21.6.0
Dalvik/2.1.0 (Linux; U; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.210722.013)
Gender of the userbodyuser.gender Tracker documentation on this propertyO
Unique user IDbodyeids.*.uids.*.id Tracker documentation on this property
bodyuser.eids.*.uids.*.id Tracker documentation on this property
bodyuser.ext.eids.*.uids.*.id
User interestsbodyuser.keywords Tracker documentation on this propertyzone=football,pagetype=article,app_type=native,channel=mobile_app
Viewed pagebodysite.page Tracker documentation on this property
bodysite.content.title Tracker documentation on this property
bodysite.content.url Tracker documentation on this property
bodypublisher.ext.page
bodysite.ext.page
Category of the viewed pagebodysite.cat Tracker documentation on this property
bodysite.sectioncat Tracker documentation on this property
bodysite.content.genre Tracker documentation on this property
bodypublisher.ext.cat
bodypublisher.ext.sectioncat
bodysite.ext.cat
bodysite.ext.sectioncat
Keywords related to the viewed pagebodysite.keywords Tracker documentation on this property
bodypublisher.ext.keywords
bodysite.ext.keywords
bodysite.ext.data.cnt_tags
Language of the viewed pagebodysite.content.language Tracker documentation on this property
bodyuser.ext.data.contentLanguage
Website namebodysite.name Tracker documentation on this property
bodysite.domain Tracker documentation on this property
bodypublisher.ext.name
bodysite.ext.name
Website URLbodysite.publisher.domain Tracker documentation on this property
bodypublisher.url
References