Xandr cookie matching pixel (mapping stored by bidder/data provider)

Xandr cookie matching pixel (mapping stored by bidder/data provider) (microsoft/adnxs-ib-getuid)

operated by: Microsoft Ireland Operations Ltd. (get company information on datarequests.org, go to tracker entry in the Exodus database)

Endpoint URLs

These are URLs or regexes of endpoints the tracker sends data to. We use these to determine which adapter to apply to a request. Some trackers use the same endpoint for several formats. In this case we use additional logic to match the adapter to the request, refer to the code for more information.
  • https://ib.adnxs.com/getuid
  • https://secure.adnxs.com/getuid
  • https://secure.adnxs.com/getuidnb

Decoding steps

Every tracking library has its own way of transmitting tracking data, often even several. They are regularly pretty convoluted, nested encoding schemes. Because of that, the adapter needs to decode the request information into a consistent format. We try to keep keys and paths intact, but the structure results from our decoding. All steps used in the decoding for this adapter are documented here.
  1. Parse the query string in the request path as a query string. Store that in the result for the query string.
  2. Get the property at JSONPath $ in the request headers. Store that in the result for the request headers.
  3. Get the cookie $. Store that in the result for the cookies.
1res.query = parseQueryString(query)
2res.header = header.$
3res.cookie = cookie.$

Observed data transmissions

This is data that we observed being transmitted by this tracker. Not every request contains all of this data. The context of the data describes where we found the data in the request, the path describes the location of the data in the decoded request. The examples are a selection of observed values.
PropertyContextPathExamples of observed values
App IDheaderX-Requested-Withaudioplayer.free.music.player
com.motorsportmagazin
com.funcell.cleanitall
de.zeit.online
com.compassfree.digitalcompass.forandroid.app
headerx-requested-withaudioplayer.free.music.player
com.motorsportmagazin
com.funcell.cleanitall
de.zeit.online
com.compassfree.digitalcompass.forandroid.app
Consent statequerygdpr_consent Tracker documentation on this propertyCQFZcHAQFZcHAAfYuBDEBIFsAP_gAEPgAAigIstR_G9dbWFDOXp3YPtkeIUX19hp5kQAAhaBE6AFyDOAcIQG02AyIEyoJCACABAAoDZBIQAMGAhAAECAQIgRADDoYACEAAAKIABEABMRAUAAAAoKAAAAEAAIhEBxIhAAmArgQFpmQMBAQIAAAgABgAAAAIABAoMABAEIABAAAAAAwQAAAAAAAIAAAAACCGYAJhoVEABQAhIQSBhBAgBEFYQAUAAAAAEgQIAAEgQAGAEAlFgIgBACAAAAAAAAKAgAQAACAAIQABAAECAAAAQKAAAAAAACAAAQAAQAQAAAAAICgAAAAAAAAAAQCAAAIAIQAAQAkBAAEAAAAIAAAAAAACAAAAAAAAACAAAAAAAAIAAAAAAAACAA
CQFdAoAQFdAoAAOACBDEBIFoAP_gAEPgACiQKZNB9G7WTXFneXp2YPskOYUX0VBJ4MAwBgCBAcABzBIUIBwGVmAzJEyIICACGAIAIGJBIABtGAhAQEAAYIAFAABIAEkAIBAAIGAAACAAAABACAAAAAAAAAAQgEAXMBQgmAZEBFoIQUhAhgAgAQAAAAAEAIgBCgQAEAAAQAAICAAIACgAAgAAAAAAAAAEAFAIEQAAAAECAotkfQAAAAAAAAAAAAAAAAABBTIAEg1KiAIsCQkIBAwggQAiCgIAKBAAAAAQIAAACYIChAGASowEQAgBAAAAAAAABAQAIAAAIAEIAAgACBAAAAABAAEABAIAAAQAAAAAAAAAAAAAAAAAAAAAAAAAxACEEAAIAIIACCgAAAAEAAAAAAAAABEAAQAAAAAAAAAAAAABEAAAAAAAAAAAAAAAAAABAAAAAAAAAEAIgsAAAAAAAAAAAAAAAAAAIAA
CQFcvDAQFcvDAAfVYBDEBIFsAP_AAEPAAAYgI5gR5CZMTWFBcXh3QMskeQQX0cARYkAAAgCBAaABABIAcIQAkmESIAyAIAACAQAAIBYBAAAACABAAEAAQIAAABDgAAAEgAAKIABEABEQAkIAAAgKAAAAAAAIAAARIAQAkADAAYLmREAAgIAgAAAAAAAAAIABAhMAAAAIAAACAAIAAAAAAAAAAAAAAAACAQAAgeOACAIERAAUBASEEAQQQIABBQABFAAAAAAIEAAAAAEABgBAAQYQIAAAAAAAABAAAgAAEAAAAAAEAAQABAgAAAECAAAAAAAAgAAEAAEAAAAAAACAoAAAAAAAAAAAAgBACAAEAAAAJAQAAAACAAAAAAAAAAgAAAAAAAAAgAA
CQFZcHAQFZcHAAfZUCDEBIFsAP_AAEPAAAigIpJR9G7VbWFDeXp3YbskeIUX1lh54sQgAgCAM6ABSBOA8JQGkmASIAyAIiACCBIAohIBIQBMCAgEQEAAQIARAADoQAEAgAAKIEBEABEAA0EACAgIAAAgAAAYAgBVAhQAiQBAIBLEAMQgAIAgKSAAAAAAAIAUAgMADAAIQAIAAQAAQIAAgIIAAAAAAAEEIQASDQqIACgJCQgkBCCBACIKwgIoEAAAABAEQAAJAgAcAIBCDABAAAAAAAAAAAAUQAAgAAEAAQCACAAIEAAAAAUAAAAAAAEACAgAAgAAAAAAAQEAAAQAAAAAAAiAAIAQIAgEAgAACAAAAAQFAAAAAAAAEAIAAAAAAAEAAAAAAAAAAAAQEEAA
CQFZtsAQFZtsAEsACBDEBIFoAP_gAEPgAAYgJspB7C7FbSFCwX5zaLsAMAxHRsABQoQAAASBAmABQAKQIAQCgkAQFASgBAACAAAAICZBIQIECAAACUAAQIAAAAAEAAAAAAAIIAAAgAEAAAAIAAAKAIAAEAAIAAAAEAAAmAiAAIIACAAAhAAAAAAAAAAAAAAAAgCAAAAAAAAAAAAAAAAAAQAAAAAAAAACAAAAAAAAAAAAAAAAAAAAAgiykHsLsVtIULIeFNguwAwDFdGwAFChAAABIECYAFAApAgBAKSQBAEQKAAAAAAAAAgJEEgAAgACAAIQAFAgAAAAAQAAAAAAAggAACAAQAAAAAAAAoAgAAQAAgAAAAQAACJCMAAggAIAAAAAAAgAAAAAAAAAAACAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAIAA.b4AAAAAAAAA
Unique device IDcookieuuid2 Tracker documentation on this property3080442406357117233
5208466258842541813
2848110985380576670
7778374328808222959
cookieuids Tracker documentation on this propertyeyJ0ZW1wVUlEcyI6eyJydWJpY29uIjp7InVpZCI6Ik0xR1I0MU5MLUotNEc4VCIsImV4cGlyZXMiOiIyMDI0LTEwLTA4VDE4OjA5OjUxLjk0MTg3MDMzNFoifX19
cookieXANDR_PANID Tracker documentation on this propertyA--QynFIaBlEOFNZbGqbGsOD37YMEZ-GVZuPCkTiJxq0UMzFFwg_spuYmkWFC6nUrvTWZa6cjJx7oO13U8VZ75ctrf8FvVKRAlUti2QSAwo.
ivz1y_Px5iyE1hxTA3758rXwRfF73-PG8nL-5Oxh5DJhxPA67hCkSYpT_IwVFEH9Y5DBnDDXjZXDOWkgVbRm53ppmXRWG3NvB8GdSz0PQNo.
Refererqueryreferrerwww.xing.com
headerRefererhttps://googleads.g.doubleclick.net/xbbe/pixel?d=COvQGhCB8yUY2IbULDAB&v=APEucNWCykVZwdcqvZ2r4pRzG8c03fqPLBH9nQ42nIz59mXpAI4_5ZRLcY5QFkFNPSH73EYz3M2ha7Tv495T7oxa_QyzV9Elirs6jJH2RWe2fCchIpKiyP3Lr--VGsKFqwToOzB5pUm-cbjMjfts89zryG4sTDX4vh9F7kKmqEb9zJhvuxjddnE
https://msm-app/index/https:%2F%2Fmsmraw.motorsport-magazin.com
https://googleads.g.doubleclick.net/
https://googleads.g.doubleclick.net/xbbe/pixel?d=COaF7gEQkMOAqwIYtIr6vgEwAQ&v=APEucNVazI6hNC8hk4i5l59Ui0kU_8PuqOdKJ7CZ11TQCa-OF7LEi9KmkLKY3qJV45UFRk9cvbh-4agHenesdPrsMy5KLDWUnOywNm6NujTPsnsNY1nqLFZpdyKdTR3dS9h35MdFGxgqM0saZgSMYPjZTLlMDNBbvIshK3HuWnEYGnk1Sagw3PM
https://www.zeit.de/index
headerrefererhttps://googleads.g.doubleclick.net/xbbe/pixel?d=COvQGhCB8yUY2IbULDAB&v=APEucNWCykVZwdcqvZ2r4pRzG8c03fqPLBH9nQ42nIz59mXpAI4_5ZRLcY5QFkFNPSH73EYz3M2ha7Tv495T7oxa_QyzV9Elirs6jJH2RWe2fCchIpKiyP3Lr--VGsKFqwToOzB5pUm-cbjMjfts89zryG4sTDX4vh9F7kKmqEb9zJhvuxjddnE
https://msm-app/index/https:%2F%2Fmsmraw.motorsport-magazin.com
https://googleads.g.doubleclick.net/
https://googleads.g.doubleclick.net/xbbe/pixel?d=COaF7gEQkMOAqwIYtIr6vgEwAQ&v=APEucNVazI6hNC8hk4i5l59Ui0kU_8PuqOdKJ7CZ11TQCa-OF7LEi9KmkLKY3qJV45UFRk9cvbh-4agHenesdPrsMy5KLDWUnOywNm6NujTPsnsNY1nqLFZpdyKdTR3dS9h35MdFGxgqM0saZgSMYPjZTLlMDNBbvIshK3HuWnEYGnk1Sagw3PM
https://www.zeit.de/index
User agentheaderUser-Agent Tracker documentation on this propertyMozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201013.001; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36 (Mobile; afma-sdk-a-v201004999.201004000.1)
Mozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36
Mozilla/5.0 (iPhone; CPU iPhone OS 14_8 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148
Mozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36 (Mobile; afma-sdk-a-v213806000.213806000.0)
Mozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36 ZONApp/Android/2.1.4
headeruser-agent Tracker documentation on this propertyMozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201013.001; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36 (Mobile; afma-sdk-a-v201004999.201004000.1)
Mozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36
Mozilla/5.0 (iPhone; CPU iPhone OS 14_8 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148
Mozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36 (Mobile; afma-sdk-a-v213806000.213806000.0)
Mozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36 ZONApp/Android/2.1.4
headersec-ch-ua Tracker documentation on this property"HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129"
References