Rubicon Project cookie sync pixel

Rubicon Project cookie sync pixel (magnite/rubicon-pixel-exchange-sync-php)

operated by: Magnite, Inc. (formerly The Rubicon Project) (get company information on datarequests.org, go to tracker entry in the Exodus database)

Endpoint URLs

These are URLs or regexes of endpoints the tracker sends data to. We use these to determine which adapter to apply to a request. Some trackers use the same endpoint for several formats. In this case we use additional logic to match the adapter to the request, refer to the code for more information.
  • https://pixel.rubiconproject.com/exchange/sync.php
  • https://pixel-eu.rubiconproject.com/exchange/sync.php
  • https://pixel-us-east.rubiconproject.com/exchange/sync.php

Decoding steps

Every tracking library has its own way of transmitting tracking data, often even several. They are regularly pretty convoluted, nested encoding schemes. Because of that, the adapter needs to decode the request information into a consistent format. We try to keep keys and paths intact, but the structure results from our decoding. All steps used in the decoding for this adapter are documented here.
  1. Parse the query string in the request path as a query string. Store that in the result for the query string.
  2. Get the property at JSONPath $ in the request headers. Store that in the result for the request headers.
  3. Get the cookie $. Store that in the result for the cookies.
1res.query = parseQueryString(query)
2res.header = header.$
3res.cookie = cookie.$

Observed data transmissions

This is data that we observed being transmitted by this tracker. Not every request contains all of this data. The context of the data describes where we found the data in the request, the path describes the location of the data in the decoded request. The examples are a selection of observed values.
PropertyContextPathExamples of observed values
App IDheaderX-Requested-Withcom.motorsportmagazin
com.opera.app.news
Unique ID for the browsercookiekhaos Tracker documentation on this propertyL1IFZO6Z-11-B1RA
LKK2LUS5-1V-K917
M1F4GLK5-1E-DTJ4
M1GSRMBR-3-E320
M1DSVCSX-Z-LZTU
querykhaos Tracker documentation on this propertyL1IFZO6Z-11-B1RA
M1F4GLK5-1E-DTJ4
M1GSRMBR-3-E320
M1DSVCSX-Z-LZTU
M1GNCJWL-I-JETR
Consent statequerygdpr_consentCPX-u0APX-u0AAGABCENCMCgAP_AAAAAAAYgIcgZBCoETGFAEXB4QsMAGYASAEAUAGACCBCAACABAAAAICAAkgAAMAQAAAACAQIAIBIBAAAAAAAEAEAAAAAEAAEAAAAAgAAIIABAAAEAAAAAAAIAAAAAAAAIAAARAAAAiQAAA0KEAEAAQEAQAAAAgAAAAAAEAgMAAAAAAIIAAAAAAAAAAAAAAAIAAAEQkBoAAwAFQAMgAgABkADSAIgAigBMACeAG8AOYAfgBLAClAFuAMMAaoA_QDFAG4AOIAegBDYCRAF5gNOCAAQASDoE4ABgAKgAZABAADIAGgAPoAiACKAEwAJ4AXAAxABvADmAH4ASwAmABSgCxAFuAMMAfoBFgCxAFpALqAYoA3ABxAD0AIbAReAkQBeYC-gGJAMsAaIA04cAFAAuACQAgoBgQDXhoAwABgAuAEFALSAkQBngiAEAAYBIggACACQZADACYAvMBngwACAWIVAFACYAFwAtIC8wGeCgAIBBSEA4ADIATAAuABiADeALEAtIBigD0AJEAW0AxIBngDRCAAIAgoBYiUBIAAwAGQAiABMAC4AGIAUoAtwBqgFpALqAYoA3ACLwEiALzAZYAzwkACAAuAa8pAbAAMABUADIAIAAZAA0gCIAIoATAAngBiADmAH4AUoAsQBbgDVAH6ARYAxQBuAD0AIvASIAvMBfQDLAGeFAAwAFwASAFiALqAa8BogA.YAAAAAAAAAAA
[CQFZcHAQFZcHAAfYuBDEBIFsAP_gAEPgAAigIstR_G9dbWFDOXp3YPtkeIUX19hp5kQAAhaBE6AFyDOAcIQG02AyIEyoJCACABAAoDZBIQAMGAhAAECAQIgRADDoYACEAAAKIABEABMRAUAAAAoKAAAAEAAIhEBxIhAAmArgQFpmQMBAQIAAAgABgAAAAIABAoMABAEIABAAAAAAwQAAAAAAAIAAAAACCGYAJhoVEABQAhIQSBhBAgBEFYQAUAAAAAEgQIAAEgQAGAEAlFgIgBACAAAAAAAAKAgAQAACAAIQABAAECAAAAQKAAAAAAACAAAQAAQAQAAAAAICgAAAAAAAAAAQCAAAIAIQAAQAkBAAEAAAAIAAAAAAACAAAAAAAAACAAAAAAAAIAAAAAAAACAA CQFZcHAQFZcHAAfYuBDEBIFsAP_gAEPgAAigIstR_G9dbWFDOXp3YPtkeIUX19hp5kQAAhaBE6AFyDOAcIQG02AyIEyoJCACABAAoDZBIQAMGAhAAECAQIgRADDoYACEAAAKIABEABMRAUAAAAoKAAAAEAAIhEBxIhAAmArgQFpmQMBAQIAAAgABgAAAAIABAoMABAEIABAAAAAAwQAAAAAAAIAAAAACCGYAJhoVEABQAhIQSBhBAgBEFYQAUAAAAAEgQIAAEgQAGAEAlFgIgBACAAAAAAAAKAgAQAACAAIQABAAECAAAAQKAAAAAAACAAAQAAQAQAAAAAICgAAAAAAAAAAQCAAAIAIQAAQAkBAAEAAAAIAAAAAAACAAAAAAAAACAAAAAAAAIAAAAAAAACAA]
CQFZcHAQFZcHAAfYuBDEBIFsAP_gAEPgAAigIstR_G9dbWFDOXp3YPtkeIUX19hp5kQAAhaBE6AFyDOAcIQG02AyIEyoJCACABAAoDZBIQAMGAhAAECAQIgRADDoYACEAAAKIABEABMRAUAAAAoKAAAAEAAIhEBxIhAAmArgQFpmQMBAQIAAAgABgAAAAIABAoMABAEIABAAAAAAwQAAAAAAAIAAAAACCGYAJhoVEABQAhIQSBhBAgBEFYQAUAAAAAEgQIAAEgQAGAEAlFgIgBACAAAAAAAAKAgAQAACAAIQABAAECAAAAQKAAAAAAACAAAQAAQAQAAAAAICgAAAAAAAAAAQCAAAIAIQAAQAkBAAEAAAAIAAAAAAACAAAAAAAAACAAAAAAAAIAAAAAAAACAA
[CQFZcHAQFZcHAAfYuBDEBIFsAP_gAEPgAAigIstR_G9dbWFDOXp3YPtkeIUX19hp5kQAAhaBE6AFyDOAcIQG02AyIEyoJCACABAAoDZBIQAMGAhAAECAQIgRADDoYACEAAAKIABEABMRAUAAAAoKAAAAEAAIhEBxIhAAmArgQFpmQMBAQIAAAgABgAAAAIABAoMABAEIABAAAAAAwQAAAAAAAIAAAAACCGYAJhoVEABQAhIQSBhBAgBEFYQAUAAAAAEgQIAAEgQAGAEAlFgIgBACAAAAAAAAKAgAQAACAAIQABAAECAAAAQKAAAAAAACAAAQAAQAQAAAAAICgAAAAAAAAAAQCAAAIAIQAAQAkBAAEAAAAIAAAAAAACAAAAAAAAACAAAAAAAAIAAAAAAAACAA CQFZcHAQFZcHAAfYuBDEBIFsAP_gAEPgAAigIstR_G9dbWFDOXp3YPtkeIUX19hp5kQAAhaBE6AFyDOAcIQG02AyIEyoJCACABAAoDZBIQAMGAhAAECAQIgRADDoYACEAAAKIABEABMRAUAAAAoKAAAAEAAIhEBxIhAAmArgQFpmQMBAQIAAAgABgAAAAIABAoMABAEIABAAAAAAwQAAAAAAAIAAAAACCGYAJhoVEABQAhIQSBhBAgBEFYQAUAAAAAEgQIAAEgQAGAEAlFgIgBACAAAAAAAAKAgAQAACAAIQABAAECAAAAQKAAAAAAACAAAQAAQAQAAAAAICgAAAAAAAAAAQCAAAIAIQAAQAkBAAEAAAAIAAAAAAACAAAAAAAAACAAAAAAAAIAAAAAAAACAA]
CQFdAoAQFdAoAAOACBDEBIFoAP_gAEPgACiQKZNB9G7WTXFneXp2YPskOYUX0VBJ4MAwBgCBAcABzBIUIBwGVmAzJEyIICACGAIAIGJBIABtGAhAQEAAYIAFAABIAEkAIBAAIGAAACAAAABACAAAAAAAAAAQgEAXMBQgmAZEBFoIQUhAhgAgAQAAAAAEAIgBCgQAEAAAQAAICAAIACgAAgAAAAAAAAAEAFAIEQAAAAECAotkfQAAAAAAAAAAAAAAAAABBTIAEg1KiAIsCQkIBAwggQAiCgIAKBAAAAAQIAAACYIChAGASowEQAgBAAAAAAAABAQAIAAAIAEIAAgACBAAAAABAAEABAIAAAQAAAAAAAAAAAAAAAAAAAAAAAAAxACEEAAIAIIACCgAAAAEAAAAAAAAABEAAQAAAAAAAAAAAAABEAAAAAAAAAAAAAAAAAABAAAAAAAAAEAIgsAAAAAAAAAAAAAAAAAAIAA
querygppDBAA
DBABM~CQFZcHAQFZcHAAfHmCDEBIFsAP_gAEPgAAYgI5gBpCpMTWFAMHBxAMMAKIAU18ATIAAAABABASABQBMAsAQE0AEgIASAAAACAQIAoBYBAABAAAAAAAAAQAAEIAAkAAAAgAAIIABAAAEBQABAAAAAAAAAAAAAAAAIAAQAkACAQQKAREAAiIAgAEAAAAAAAIABAgIAAAAAQAAAAAIEAAAAAAIAAIABAAECARAAghnAwAAWABUAC4AHAAQAAkABoAEQAJgAUgAuABiADeAH4AQgAhoBEAESAJYATQAygByADuAH2AP0AhABFACLAEiAJKAWIAuYBdQDFAHUAPaAf0BF4CRAExAJkAXQAvMBkgDLAGmgOLAhCBDMAMJABABkOgAgAyKQAQAZAA
DBABM~CQFZcHAQFZcHAAfCuFDEBIFwAP_AAEPAAAYgI5gBpCpMTWFAMHBxAMMAKIAU18ATIAAAABABASABQBMAsAQE0AEgIASAAAACAQIAoBYBAABAAAAAAAAAQAAEIAAkAAAAAAAIIABAAAEBQAAAAAAAAAAAAAAAAAAIAAQAkACAQQKAREBAiIAgAEAAAAAAAIABAgIAAAAAQAAAAAIEAAAAAAIAAIABAAECARAAghnAxAAWABUAC4AHAAQAAkABkADQAIgATAApABcADEAG8APwAhABDQCIAIkASwAmgBlADkAHcAPsAfoBCACKAEWAJEASUAsQBcwC6gGKAOoAe0A_oCLwEiAJiATIAugBeYDJAGWANNAcWBCECGYAAA
DBABM~CQFcvDAQFcvDAAfCuDDEBIFwAP_AAEPAAAYgI5gBpCpMTWFAMHBxAMMAKIAU18ATIAAAABABASABQBMAsAQE0AEgIASAAAACAQIAoBYBAABAAAAAAAAAQAAEIAAkAAAAAAAIIABAAAEBQAAAAAAAAAAAAAAAAAAIAAQAkACAQQKAREBAiIAgAEAAAAAAAIABAgIAAAAAQAAAAAIEAAAAAAIAAIABAAECARAAghnAxAAWABUAC4AHAAQAAkABkADQAIgATAApABcADEAG8APwAhABDQCIAIkASwAmgBlADkAHcAPsAfoBCACKAEWAJEASUAsQBcwC6gGKAOoAe0A_oCLwEiAJiATIAugBeYDJAGWANNAcWBCECGYAAA
ID for the property (website/app)queryp Tracker documentation on this propertypbs-setupad
btwnex
gumgum
12776
a9eu
Refererheaderrefererhttps://eus.rubiconproject.com/usync.html?p=pbs-setupad&endpoint=eu
https://eus.rubiconproject.com/usync.html?p=btwnex&endpoint=eu
https://eus.rubiconproject.com/
https://cdn.undertone.com/
https://ad.yieldlab.net/
headerRefererhttps://eus.rubiconproject.com/usync.html?p=pbs-setupad&endpoint=eu
https://eus.rubiconproject.com/usync.html?p=btwnex&endpoint=eu
https://eus.rubiconproject.com/
https://cdn.undertone.com/
https://ad.yieldlab.net/
User agentheaderuser-agent Tracker documentation on this propertyMozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36
Mozilla/5.0 (iPhone; CPU iPhone OS 14_8 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) sternapp_ios_hybrid/8.2.0
Mozilla/5.0 (Linux; Android 13; sdk_gphone_x86_64 Build/TE1A.220922.025; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/103.0.5060.71 Mobile Safari/537.36
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/129.0.6668.29 Safari/537.36
headerUser-Agent Tracker documentation on this propertyMozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36
Mozilla/5.0 (iPhone; CPU iPhone OS 14_8 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) sternapp_ios_hybrid/8.2.0
Mozilla/5.0 (Linux; Android 13; sdk_gphone_x86_64 Build/TE1A.220922.025; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/103.0.5060.71 Mobile Safari/537.36
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/129.0.6668.29 Safari/537.36
headersec-ch-ua Tracker documentation on this property"HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129"
Unique user IDquerygoogle_gid Tracker documentation on this propertyCAESEL96Olxl-xpzlLnf2-6nvFc
CAESEBfxYWGBG-wHS0Di2-PGSXY
CAESEAVuuX9t71rG8gYC75YPUCY
CAESEGkRwLhNlGs9HaKP1U-98nY
CAESEE_AGtFARaJgWk10Db50U10
queryobUid Tracker documentation on this propertyu-W3zBu57HDLHU0-t3hbjB2tQOGbghOrcfpkhDp7LGJ6xuHoprcwbXpOsviJtLRR
d47rOkpEs3LysDHPwaoRHADW3PpfvuQaM3HBR1lofM4yvTsAL7NjKjmFRPEdPVvZ
6uWkvmGuD_OkFyapWIkjPPTRlgoraNLoK1NsGMRSod3wgcTbsVNxHJyocdVX6ds3
pgH-XO7XCatoIZ_9ZlDObbRZBaqvzD31HrJ5ombNrZPW2RAoXbxMAYK6lieCmQz8
RowpW3CF1HRTKRa74ShhJ97ldxVwJoj36Es6BqjqMkI0VsK4EHGEzhSg30AcPTj7
References