Casale Media Prebid.js OpenRTB integration

Casale Media Prebid.js OpenRTB integration (indexexchange/htlb-openrtb-pbjs)

operated by: Index Exchange (formerly Casale Media) (get company information on datarequests.org)

Endpoint URLs

These are URLs or regexes of endpoints the tracker sends data to. We use these to determine which adapter to apply to a request. Some trackers use the same endpoint for several formats. In this case we use additional logic to match the adapter to the request, refer to the code for more information.
  • https://htlb.casalemedia.com/openrtb/pbjs

Decoding steps

Every tracking library has its own way of transmitting tracking data, often even several. They are regularly pretty convoluted, nested encoding schemes. Because of that, the adapter needs to decode the request information into a consistent format. We try to keep keys and paths intact, but the structure results from our decoding. All steps used in the decoding for this adapter are documented here.
  1. Parse the request body as JSON. Store that in the result for the request body.
  2. Get the property at JSONPath $ in the request headers. Store that in the result for the request headers.
  3. Get the cookie $. Store that in the result for the cookies.
1res.body = parseJson(body)
2res.header = header.$
3res.cookie = cookie.$

Observed data transmissions

This is data that we observed being transmitted by this tracker. Not every request contains all of this data. The context of the data describes where we found the data in the request, the path describes the location of the data in the decoded request. The examples are a selection of observed values.
PropertyContextPathExamples of observed values
Device advertising ID (GAID/IDFA)bodydevice.ifa Tracker documentation on this property
App IDbodyapp.bundle Tracker documentation on this property
bodyapp.storeurl Tracker documentation on this property
App namebodyapp.name Tracker documentation on this property
App versionbodyapp.ver Tracker documentation on this property
Unique ID for the browsercookieCMID Tracker documentation on this propertyZu2XNFVbLV4AAAzdAYHvqwAA
ZvF-nbmqPecAAEaAAfN1SgAA
ZvUatlVbLH8AAFxqADCJJQAA
ZvLnurmqPJkAAEPyABxhwgAA
ZvF9xbmqPcgAAEjLAcXMFwAA
Browser window heightbodyuser.ext.data.windowInnerHeight
bodyviewport.height
bodydevice.ext.vph Tracker documentation on this property
bodysite.ext.data.adg_rtd.features.viewport_dimensions1280x720
Browser window widthbodyuser.ext.data.windowInnerWidth
bodyviewport.width
bodydevice.ext.vpw Tracker documentation on this property
bodysite.ext.data.adg_rtd.features.viewport_dimensions1280x720
Carrierbodydevice.carrier Tracker documentation on this property
bodydevice.mccmnc Tracker documentation on this property
Consent statebodyuser.consent Tracker documentation on this property
bodyregs.gpp Tracker documentation on this property
bodyuser.ext.consent Tracker documentation on this propertyCQFZcHAQFZcHAAfYuBDEBIFsAP_gAEPgAAigIstR_G9dbWFDOXp3YPtkeIUX19hp5kQAAhaBE6AFyDOAcIQG02AyIEyoJCACABAAoDZBIQAMGAhAAECAQIgRADDoYACEAAAKIABEABMRAUAAAAoKAAAAEAAIhEBxIhAAmArgQFpmQMBAQIAAAgABgAAAAIABAoMABAEIABAAAAAAwQAAAAAAAIAAAAACCGYAJhoVEABQAhIQSBhBAgBEFYQAUAAAAAEgQIAAEgQAGAEAlFgIgBACAAAAAAAAKAgAQAACAAIQABAAECAAAAQKAAAAAAACAAAQAAQAQAAAAAICgAAAAAAAAAAQCAAAIAIQAAQAkBAAEAAAAIAAAAAAACAAAAAAAAACAAAAAAAAIAAAAAAAACAA
CQFcvDAQFcvDAAfVYBDEBIFsAP_AAEPAAAYgI5gR5CZMTWFBcXh3QMskeQQX0cARYkAAAgCBAaABABIAcIQAkmESIAyAIAACAQAAIBYBAAAACABAAEAAQIAAABDgAAAEgAAKIABEABEQAkIAAAgKAAAAAAAIAAARIAQAkADAAYLmREAAgIAgAAAAAAAAAIABAhMAAAAIAAACAAIAAAAAAAAAAAAAAAACAQAAgeOACAIERAAUBASEEAQQQIABBQABFAAAAAAIEAAAAAEABgBAAQYQIAAAAAAAABAAAgAAEAAAAAAEAAQABAgAAAECAAAAAAAAgAAEAAEAAAAAAACAoAAAAAAAAAAAAgBACAAEAAAAJAQAAAACAAAAAAAAAAgAAAAAAAAAgAA
CQFZcHAQFZcHAAfZUCDEBIFsAP_AAEPAAAigIpJR9G7VbWFDeXp3YbskeIUX1lh54sQgAgCAM6ABSBOA8JQGkmASIAyAIiACCBIAohIBIQBMCAgEQEAAQIARAADoQAEAgAAKIEBEABEAA0EACAgIAAAgAAAYAgBVAhQAiQBAIBLEAMQgAIAgKSAAAAAAAIAUAgMADAAIQAIAAQAAQIAAgIIAAAAAAAEEIQASDQqIACgJCQgkBCCBACIKwgIoEAAAABAEQAAJAgAcAIBCDABAAAAAAAAAAAAUQAAgAAEAAQCACAAIEAAAAAUAAAAAAAEACAgAAgAAAAAAAQEAAAQAAAAAAAiAAIAQIAgEAgAACAAAAAQFAAAAAAAAEAIAAAAAAAEAAAAAAAAAAAAQEEAA
CQFZtsAQFZtsAAFADCDEBIFsAP_gAAAAAAYgKGhV5CpcTWlAMHp3QJskWYEW19AxIEQgABCBAyAFAAMA4IQC0WEiMAQABAACAAAAo1IBAABEEABEAECAQAAEAQBEAAQQgBAIIABAAAEQQgBAAAgIAAAAEAAIgAAhAQAAkAiAIUKEBEAgRIAgCgAAgIABAACBAAMADEA4QBAAAAIAAIBAgAIEEAIBAAEAAQAAAAAAAAAAAAAAAAAAoAAEAAAAACB20AAAsJABgACChoaADAAEFDREAGAAIKGioAMAAQUNGQAYAAgoaOgAwABBQ0lABgACChpSADAAEFDSEAGAAIKGloAMAAQUNBQAYAAgoaAA.YAAAAAAAAAAA
CQFdAoAQFdAoAAFADCDEBIFsAP_gAAAAAAYgKGhV5CpcTWlAMHp3QJskWYEW19AxIEQgABCBAyAFAAMA4IQC0WEiMAQABAACAAAAo1IBAABEEABEAECAQAAEAQBEAAQQgBAIIABAAAEQQgBAAAgIAAAAEAAIgAAhAQAAkAiAIUKEBEAgRIAgCgAAgIABAACBAAMADEA4QBAAAAIAAIBAgAIEEAIBAAEAAQAAAAAAAAAAAAAAAAAAoAAEAAAAACB20AUAHABNAGCAMhAdsAWEgAwABBQ0NABgACChoiADAAEFDRUAGAAIKGjIAMAAQUNHQAYAAgoaSgAwABBQ0pABgACChpCADAAEFDS0AGAAIKGgoAMAAQUN.YAAAAAAAAAAA
bodygdprConsent.consentData Tracker documentation on this property
Countrybodydevice.geo.country Tracker documentation on this property
Is device/browser controlled automatically?bodydevice.ext.webdriver Tracker documentation on this property
Is “Do Not Track” enabled?bodydevice.dnt Tracker documentation on this property
Is JavaScript enabled?bodydevice.js Tracker documentation on this property
Is device a mobile device?bodydevice.sua.mobile Tracker documentation on this property0
bodyuser.ext.sua.mobile
Languagebodydevice.language Tracker documentation on this property
bodyuser.ext.data.navigatorLanguage
Time of last activity by the userbodysite.ext.data.adg_rtd.session.lastActivityTime1.727127838899e+12
1.727025053554e+12
1.727266438726e+12
1.727266439723e+12
1.727196703517e+12
Latitudebodydevice.geo.lat Tracker documentation on this property
Longitudebodydevice.geo.lon Tracker documentation on this property
Manufacturerbodydevice.make Tracker documentation on this property
Modelbodydevice.model Tracker documentation on this property
Network connection typebodydevice.connectiontype Tracker documentation on this property
Orientationbodyuser.ext.data.orientation
OS namebodydevice.os Tracker documentation on this property
OS versionbodydevice.osv Tracker documentation on this property
Page heightbodyuser.ext.data.pageHeight
bodysite.ext.data.adg_rtd.features.page_dimensions1280x10044
1280x22471
1280x3154
1386x6272
1280x3345
Page widthbodyuser.ext.data.pageWidth
bodysite.ext.data.adg_rtd.features.page_dimensions1280x10044
1280x22471
1280x3154
1386x6272
1280x3345
ID for the property (website/app)bodyapp.publisher.id Tracker documentation on this property
bodysite.publisher.id Tracker documentation on this property
bodypublisher.networkid
Public IP addressbodydevice.ip Tracker documentation on this property
Refererbodysite.ref Tracker documentation on this propertyhttps://context.reverso.net/%D0%BF%D0%B5%D1%80%D0%B5%D0%B2%D0%BE%D0%B4/
https://context.reverso.net/%D8%A7%D9%84%D8%AA%D8%B1%D8%AC%D9%85%D8%A9/
https://eat.de/
https://eat.de/rezepte/pasta/
https://eat.de/rezepte/backen/herzhaft/herzhafte-muffins/
headerrefererhttps://keyj.com/
https://9gag.com/
https://fcbinside.de/
https://bnn.de/
https://context.reverso.net/
headerRefererhttps://keyj.com/
https://9gag.com/
https://fcbinside.de/
https://bnn.de/
https://context.reverso.net/
Screen heightbodydevice.h Tracker documentation on this property720
bodyuser.ext.device.h
Screen widthbodydevice.w Tracker documentation on this property1280
bodyuser.ext.device.w
Scroll position Xbodyviewport.scrollTop
Scroll position Ybodyviewport.scrollLeft
Session durationbodyuser.ext.data.sessionDuration
Unique session IDbodysite.ext.data.adg_rtd.session.id Tracker documentation on this property0c5255e8-72d0-49bd-a9ea-4a0db689125e
a4b67549-3e4d-4830-9b68-bdd432a06e69
753d85e1-6a70-4516-b256-806819b06e12
67788926-689c-4045-aa57-1b1922ddb184
433b9bbf-2256-48bc-a918-81a3f0cdc1e7
Time zonebodydevice.geo.utcoffset Tracker documentation on this property
User agentbodydevice.sua.browsers Tracker documentation on this property[map[brand:HeadlessChrome version:[129]] map[brand:Not=A?Brand version:[8]] map[brand:Chromium version:[129]]]
[map[brand:HeadlessChrome version:[129]] map[brand:Not=A?Brand version:[8]] map[brand:Chromium version:[129]]]
[map[brand:HeadlessChrome version:[129]] map[brand:Not=A?Brand version:[8]] map[brand:Chromium version:[129]]]
[map[brand:HeadlessChrome version:[129]] map[brand:Not=A?Brand version:[8]] map[brand:Chromium version:[129]]]
[map[brand:HeadlessChrome version:[129]] map[brand:Not=A?Brand version:[8]] map[brand:Chromium version:[129]]]
bodydevice.ua Tracker documentation on this property
bodyuser.ext.sua.browsers Tracker documentation on this property
headeruser-agent Tracker documentation on this propertyMozilla/5.0 (Linux; Android 13; sdk_gphone_x86_64 Build/TE1A.220922.025; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/103.0.5060.71 Mobile Safari/537.36
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/129.0.6668.29 Safari/537.36
headerUser-Agent Tracker documentation on this propertyMozilla/5.0 (Linux; Android 13; sdk_gphone_x86_64 Build/TE1A.220922.025; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/103.0.5060.71 Mobile Safari/537.36
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/129.0.6668.29 Safari/537.36
headersec-ch-ua Tracker documentation on this property"HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129"
Gender of the userbodyuser.gender Tracker documentation on this property
Unique user IDbodyeids.*.uids.*.id Tracker documentation on this property
bodyuser.eids.*.uids.*.id Tracker documentation on this property060nie77g6i7jhju6a65kihgfc676faj6hb4um22q0u2wswi0e0yyusqoi020oew0
m1GXWl9jQWE0ekJ6eExha1d3UGhGbTIwN1oweTRISm1hbzAlMkZLYXJXdmNBdmdOMlBocTlCQk9hcDYwV2clMkJZU0RvRHpWWTFuRDhBYmVGYkFYQmh2RUE5anp5M2clM0QlM0Q
ab280428-606a-4487-bdb5-84e6ff5ce698
4aa094b5-2592-4905-a3ae-e28a7a565772
5Rj4t19INDY2b2hWY0NMZnB5SXZzUDVUeUpZUDc1M25hSWp4RmlibXhVM1lTVEl5ekRJR044WlBzZ0slMkY5c2VkbWM2JTJGVUgwbWtvcVFoTlBnM1c5MnhuRDNjZSUyQlA1TlpwZFpibGpUY1FqdCUyRlBWSkZZJTNE
bodyuser.ext.eids.*.uids.*.id
User interestsbodyuser.keywords Tracker documentation on this propertyp_standard=adv,p_standard=10000014
p_standard=adv,p_standard=10000001,p_standard=10000014
Viewed pagebodysite.page Tracker documentation on this propertyhttps://keyj.com/say-cheese-did-you-know-texas-cocaine-now-comes-in-cheese-flavor/
https://9gag.com/interest/random
https://fcbinside.de/
https://bnn.de/
https://context.reverso.net/%D0%BF%D0%B5%D1%80%D0%B5%D0%B2%D0%BE%D0%B4/legal
bodysite.content.title Tracker documentation on this property60 Sekunden Wirtschaft am 24.09.2024
bodysite.content.url Tracker documentation on this propertyhttps://www.onetz.de/deutschland-welt/dhl-will-wesentlich-mehr-geschaeft-id4927282.html
bodypublisher.ext.page
bodysite.ext.page
Category of the viewed pagebodysite.cat Tracker documentation on this property[IAB5]
[IAB5]
[IAB5]
[IAB2]
[IAB2]
bodysite.sectioncat Tracker documentation on this property[IAB5]
[IAB5]
[IAB5]
[IAB2]
[IAB2]
bodysite.content.genre Tracker documentation on this propertyNews
bodypublisher.ext.cat
bodypublisher.ext.sectioncat
bodysite.ext.cat
bodysite.ext.sectioncat
Keywords related to the viewed pagebodysite.keywords Tracker documentation on this propertytexascheesecocaine,texasdrugbust,texascheesecocaine,abilenenews,headlinenews,photos,statenews
значениеслова,переводвконтексте,переводонлайн,ReversoContext,идиомывконтексте,инструментпоискапереводов,идиоматическийперевод,переводидиом,примерперевода,примерыперевода,арабский,немецкий,английский,испанский,французский,иврит,итальянский,японский,голландский,португальский,турецкий,украинский,русский,корейский,польский,румынский,шведский,китайский,идиоматическиепереводы,двуязычныйконкорданс,контекстныйсловарь,примерупотребления,примерыупотребления,переводвконтексте,любителиязыка,контекстныйпример,идиоматическиевыражения,словарь,примерыиидиомы,инструментсоставленияконкорданса
الكلماتفيالسياق،الترجمةفيالسياق،ReversoContext،التعبيراتفيالسياق،محركالبحثالخاصبالترجمة،ترجمةالتعبيراتالاصطلاحية،ترجمةالتعبيرات،مثالعلىالترجمة،أمثلةعلىالترجمة،الألمانية,الإنجليزية,الإسبانية,الفرنسية,العبرية,الإيطالية,البرتغالية,الروسية,اللغةالتركية,العربية,اليابانية,Korean,الهولندية,البولندية,الرومانية,السويدية,الأوكرانية,الصينية,ترجماتالتعبيراتالاصطلاحية،الفهرسالأبجديثنائياللغة،القاموسالسياقي،مثالعلىالاستخدام،أمثلةعلىالاستخدام،الترجماتفيالسياق,السياق,languagelovers,المثالالسياقي,العباراتالاصطلاحية,القاموس,أمثلةوتعبيرات,أداةالتنسيقاللغوية
Microsoft,WindowsUpdate,WindowsServer,Wsus,WindowsAutopatch,Hotpatching,IT-Administration,Cloud-Computing,WindowsServer2025,MicrosoftIntune,AzureUpdateManager,Treiber-Synchronisation,Software,Betriebssysteme,Windows
Nachrichten,Fulda,Hessen,Alsfeld,Osthessen,News,BadHersfeld,Lauterbach,Neuhof,Flieden,news
bodypublisher.ext.keywords
bodysite.ext.keywords
bodysite.ext.data.cnt_tags[kultur lifestyle kultur-tipps musiker musiktipps interviews print]
[kultur lifestyle kultur-tipps musiker musiktipps interviews print]
[vogue-gespraech vogue-exklusiv vogue-event event nachhaltigkeit mode diversitat lifestyle]
[vogue-gespraech vogue-exklusiv vogue-event event nachhaltigkeit mode diversitat lifestyle]
[vogue-gespraech vogue-exklusiv vogue-event event nachhaltigkeit mode diversitat lifestyle]
Language of the viewed pagebodysite.content.language Tracker documentation on this propertyde
bodyuser.ext.data.contentLanguage
Website namebodysite.name Tracker documentation on this propertyeat.de
fanfiktion.de
fupa.net
kicker.de
mytischtennis.de
bodysite.domain Tracker documentation on this propertykeyj.com
9gag.com
fcbinside.de
bnn.de
context.reverso.net
bodypublisher.ext.name
bodysite.ext.name
Website URLbodysite.publisher.domain Tracker documentation on this propertykeyj.com
9gag.com
fcbinside.de
bnn.de
reverso.net
bodypublisher.url
References