Google Analytics (`google/google-analytics`)

operated by: Google LLC (get company information on datarequests.org)

Google Analytics is an analytics platform that claims to give publishers a “complete understanding of [their] customers across devices and platforms” to “[u]nderstand how [their] customers interact across […] sites and apps, throughout their entire lifecycle.”

Google Analytics provides JavaScript libraries, mobile app SDKs, and an open measurement protocol to collect data from website visitors and app users. “Every time a user visits a webpage, the tracking code will collect pseudonymous information about how that user interacted with the page.” Based on that, Google then provides additional features:

Real-time reporting, allowing publishers to “[m]onitor activity on [their] site or app as it happens.”
Attribution, allowing publishers to “[u]nderstand [their] customers’ paths to conversion”.
Path and user exploration. Publishers can “[v]isualize [their] users’ paths to conversion as they interact with [their] website and app.” They can even “[s]elect specific groups of users and drill down deeper to understand how those users engage with [the] site or app.“
Funnel exploration: “Visualize the steps users take to complete tasks on [the] site or app, […] and identify over- or under-performing audiences.”
Predictive capabilities: “By applying […] machine learning models, Analytics can analyze [publishers’] data and predict future actions people may take, like making a purchase or churning. [They] can then create audiences that are predicted to take these actions to drive conversions or retain more of [their] users.”

Google Analytics integrates with various other Google products, including Google Ads, Google Search Ads 360, Google Search Console, and Google Play.

There have been multiple generations of Google Analytics. The current generation is Google Analytics 4 (GA4). The previous generation, Universal Analytics, stopped processing data in July 2023. It used property tags starting with “UA-“.

Endpoint URLs

These are URLs or regexes of endpoints the tracker sends data to. We use these to determine which adapter to apply to a request. Some trackers use the same endpoint for several formats. In this case we use additional logic to match the adapter to the request, refer to the code for more information.

https://region1.google-analytics.com/g/collect
https://region1.analytics.google.com/g/collect
https://region1.analytics.google.com/g/s/collect
https://www.google-analytics.com/j/collect
https://www.google-analytics.com/g/collect
https://www.google-analytics.com/collect
https://analytics.google.com/g/s/collect
https://ssl.google-analytics.com/collect
https://www.google.com/ccm/collect
https://region1.google-analytics.com/privacy-sandbox/register-conversion
https://ssl.google-analytics.com/batch
/^https:\/\/www\.google\..+\/ads\/ga-audiences$/
https://www.google-analytics.com/analytics.js
https://ssl.google-analytics.com/ga.js
https://www.google-analytics.com/plugins/ua/ec.js
https://www.google-analytics.com/plugins/ua/linkid.js
https://www.google-analytics.com/plugins/ua/ecommerce.js
https://www.google-analytics.com/ga.js
https://www.google-analytics.com/urchin.js
http://www.google-analytics.com/urchin.js
http://www.google-analytics.com/ga.js
http://www.google-analytics.com/analytics.js
https://stats.g.doubleclick.net/g/collect
https://stats.g.doubleclick.net/j/collect
https://stats.g.doubleclick.net/r/collect

Decoding steps

Every tracking library has its own way of transmitting tracking data, often even several. They are regularly pretty convoluted, nested encoding schemes. Because of that, the adapter needs to decode the request information into a consistent format. We try to keep keys and paths intact, but the structure results from our decoding. All steps used in the decoding for this adapter are documented here.

Description

Parse the query string in the request path as a query string. Store that in the result for the query string.
Parse the request body as a query string. Store that in the result for the request body.
Get the property at JSONPath $ in the request headers. Store that in the result for the request headers.

Pseudo code

1res.query = parseQueryString(query)
2res.body = parseQueryString(body)
3res.header = header.$

Observed data transmissions

This is data that we observed being transmitted by this tracker. Not every request contains all of this data. The context of the data describes where we found the data in the request, the path describes the location of the data in the decoded request. The examples are a selection of observed values.

Property	Context	Path	Examples of observed values
Device advertising ID (GAID/IDFA)	query	`idfa`	`F04C6D92-D4FA-4CA4-AC62-DE94C8C2DAE7`
Device advertising ID (GAID/IDFA)	body	`idfa`	`[00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000]` `[00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000]` `[00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000]` `[00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000]` `[00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000 00000000-0000-0000-0000-000000000000]`
App ID	header	`x-requested-with`	`com.nodecode.brightmeet` `com.twitter.android.lite` `de.lachanfall.android` `com.music.tunerradio` `com.x.mind`
	query	`aid`	`com.turkcell.fastlogin` `com.fragab.live` `com.buttonpublish.EnduroPro` `com.fivemobile.wattpad` `de.telekom.t-online-de`
	body	`aid`	`[com.google.android.deskclock com.google.android.deskclock com.google.android.deskclock]` `[com.google.android.deskclock com.google.android.deskclock com.google.android.deskclock]` `[com.google.android.deskclock com.google.android.deskclock com.google.android.deskclock]` `[com.google.android.deskclock com.google.android.deskclock com.google.android.deskclock]` `[com.google.android.deskclock com.google.android.deskclock com.google.android.deskclock]`
	body	`msid`
App name	query	`an`	`app` `FastLogin` `immonet` `Fragab` `Button_Newsstand`
App name	body	`an`	`[Clock Clock Clock]` `[Clock Clock Clock]` `[Clock Clock Clock]` `[Clock Clock Clock]` `[Clock Clock Clock]`
App version	query	`av`	`7.0.1511` `5.0.30021` `2.0.9` `4.0.30005` `8.0.10007`
App version	body	`av`	`[6.2 (259367952) 6.2 (259367952) 6.2 (259367952)]` `[6.2 (259367952) 6.2 (259367952) 6.2 (259367952)]` `[6.2 (259367952) 6.2 (259367952) 6.2 (259367952)]` `[6.2 (259367952) 6.2 (259367952) 6.2 (259367952)]` `[6.2 (259367952) 6.2 (259367952) 6.2 (259367952)]`
Architecture	query	`uaa`	`x86`
Architecture	header	`sec-ch-ua-arch`	`"x86"`
Unique ID for the browser	query	`cid`	`90001UCEOFXFX3EL` `404326668.1611001217` `1119210524.1611008547` `747378443.1611016001` `855487901.1611025419`
Unique ID for the browser	body	`cid`	`[beb20edf-6c5c-4e13-93bb-5a788210cb72 beb20edf-6c5c-4e13-93bb-5a788210cb72 beb20edf-6c5c-4e13-93bb-5a788210cb72]` `[beb20edf-6c5c-4e13-93bb-5a788210cb72 beb20edf-6c5c-4e13-93bb-5a788210cb72 beb20edf-6c5c-4e13-93bb-5a788210cb72]` `[beb20edf-6c5c-4e13-93bb-5a788210cb72 beb20edf-6c5c-4e13-93bb-5a788210cb72 beb20edf-6c5c-4e13-93bb-5a788210cb72]` `[beb20edf-6c5c-4e13-93bb-5a788210cb72 beb20edf-6c5c-4e13-93bb-5a788210cb72 beb20edf-6c5c-4e13-93bb-5a788210cb72]` `[beb20edf-6c5c-4e13-93bb-5a788210cb72 beb20edf-6c5c-4e13-93bb-5a788210cb72 beb20edf-6c5c-4e13-93bb-5a788210cb72]`
Campaign creative/content (utm_content)	query	`$[?(@property.match(/^promo\d+cr$/))]`	`homepage_Slider Teaser_CategoryPageLink_-s-1889_2022-03-21T10:27:00` `homepage_Slider Teaser_CategoryPageLink_-s-1873_2022-01-26T20:00:00` `homepage_Slider Teaser_CategoryPageLink_-s-1864_2022-01-26T20:00:00` `homepage_Slider Teaser_CategoryPageLink_-s-1818_2022-01-26T20:00:00` `DEFAULT-TEMP-VALUE`
Campaign creative/content (utm_content)	body	`$[?(@property.match(/^promo\d+cr$/))]`	`[Logo 54x32 Logo 54x32 Logo 54x32 Logo 54x32]` `banner_ess_step4_finalsale_mcf_ss \| banner` `bar`
Campaign creative position	query	`$[?(@property.match(/^promo\d+ps$/))]`	`0` `1` `2` `3` `12`
Campaign creative position	body	`$[?(@property.match(/^promo\d+ps$/))]`	`[1-1 1-1 2-1 2-2]` `[3-1 4-1 4-2 4-3 4-4 5-1]` `[smartphone_bottom smartphone_bottom smartphone_bottom smartphone_bottom]` `1-1` `top`
Campaign medium (utm_medium)	query	`cm`	`(none)` `ep`
Campaign name/ID (utm_campaign)	query	`cn`	`icon_tapping` `google_hpbfooter`
	query	`ci`
	query	`$[?(@property.match(/^promo\d+id$/))]`	`null_27637_0` `null_27637_1` `null_27637_2` `null_27637_3` `66884`
	query	`$[?(@property.match(/^promo\d+nm$/))]`	`null_27637_0` `null_27637_1` `null_27637_2` `null_27637_3` `organic`
	body	`$[?(@property.match(/^promo\d+id$/))]`	`[CCCSN=women_ON=Banner_OI=9_CN=topbanner_TI=50001_aod=1a0_TY=shein_picks_1_ABT=SAndAod_default_202511 CCCSN=women_ON=Banner_OI=9_CN=womenappdepolitik_TI=50001_aod=2a0_TY=https://api-shein.shein.com/h5/appArticle/article_id=280_ABT=SAndAod_default_202511 CCCSN=women_ON=Banner_OI=9_CN=womenappdepolitik_TI=50001_aod=2a0_TY=https://api-shein.shein.com/h5/appArticle/article_id=281_ABT=SAndAod_default_202511]` `[CCCSN=women_ON=Banner_OI=9_CN=Paketsicherheit_TI=50001_aod=0_TY=activity_packagesafety_ABT=0 CCCSN=women_ON=Banner_OI=9_CN=womenappdecheckin_TI=50001_aod=0_TY=signPage_ABT=0 CCCSN=women_ON=Banner_OI=9_CN=womenappdecheckin_TI=50001_aod=0_TY=dailyNew_ABT=0 CCCSN=women_ON=Banner_OI=9_CN=womenappdecheckin_TI=50001_aod=0_TY=flashsale_0_ABT=0 CCCSN=women_ON=Banner_OI=9_CN=womenappdecheckin_TI=50001_aod=0_TY=giftCard_ABT=0 CCCSN=women_ON=Banner_OI=9_CN=WinterSale_TI=50001_aod=0_TY=shein_picks_1_ABT=0]` `[alipay.png-bottom-ntc-splash-screen-standard-logo booking.com.png-bottom-ntc-splash-screen-standard-logo cocacola.png-bottom-ntc-splash-screen-standard-logo fedex.png-bottom-ntc-splash-screen-standard-logo]` `CCCSN=women_ON=AppIcon_OI=45_CN=pets_TI=50001_aod=0_TY=game_game-showpets0614_ABT=Aod_matcgroup_202468` `CCCSN=all_ON=AppIcon_OI=45_CN=game_TI=50001_aod=0_TY=game_flip-card-de0712b_ABT=CccAppIcon__-Aod__`
	body	`$[?(@property.match(/^promo\d+nm$/))]`	[CCCSN=women_ON=AppIcon_OI=45_CN=Spiel_TI=50001_aod=0_TY=url_https://api-shein.shein.com/h5/gifts/winter-red-envelopes_ABT=0 CCCSN=women_ON=Banner_OI=9_CN=topbanner_TI=50001_aod=1a0_TY=shein_picks_1_ABT=SAndAod_default_202511 CCCSN=women_ON=Banner_OI=9_CN=womenappdepolitik_TI=50001_aod=2a0_TY=https://api-shein.shein.com/h5/appArticle/article_id=280_ABT=SAndAod_default_202511 CCCSN=women_ON=Banner_OI=9_CN=womenappdepolitik_TI=50001_aod=2a0_TY=https://api-shein.shein.com/h5/appArticle/article_id=281_ABT=SAndAod_default_202511] `[CCCSN=women_ON=Banner_OI=9_CN=Paketsicherheit_TI=50001_aod=0_TY=activity_packagesafety_ABT=0 CCCSN=women_ON=Banner_OI=9_CN=womenappdecheckin_TI=50001_aod=0_TY=signPage_ABT=0 CCCSN=women_ON=Banner_OI=9_CN=womenappdecheckin_TI=50001_aod=0_TY=dailyNew_ABT=0 CCCSN=women_ON=Banner_OI=9_CN=womenappdecheckin_TI=50001_aod=0_TY=flashsale_0_ABT=0 CCCSN=women_ON=Banner_OI=9_CN=womenappdecheckin_TI=50001_aod=0_TY=giftCard_ABT=0 CCCSN=women_ON=Banner_OI=9_CN=WinterSale_TI=50001_aod=0_TY=shein_picks_1_ABT=0]` `[Alipay Booking.com CocaCola Fedex]` `CCCSN=women_ON=AppIcon_OI=45_CN=pets_TI=50001_aod=0_TY=game_game-showpets0614_ABT=Aod_matcgroup_202468` `CCCSN=all_ON=AppIcon_OI=45_CN=game_TI=50001_aod=0_TY=game_flip-card-de0712b_ABT=CccAppIcon__-Aod__`
Campaign source (utm_source)	query	`cs`	`(direct)` `direct` `google`
Campaign source (utm_source)	body	`cs`	`app-android` `(direct)` `[ ]` `[(direct) (direct)]` `[ ]`
Campaign term/keyword (utm_term)	query	`ck`
Consent state	query	`gcs`	`G111` `G100` `G101` `G1-0` `G1-1`
	body	`gcs`	`G111` `G100`
	query	`gcd`	`13r3r3r2r5` `13r3rPr2r6` `13l3l3l2l1` `13p3pPl2l5` `13l3lPl2l1`
	body	`gcd`	`13p3p3p2p5l1` `13r3r3r2r5l1` `13l3l3l2l1l1`
	query	`gdpr_consent`
Currency	query	`cu`	`EUR` `USD`
Currency	body	`cu`	`EUR` `KRW` `[EUR EUR]` `EUR en=MQL_anderes Produkt_HighInterest` `[EUR en=begin_checkout EUR en=view_cart EUR en=custom_event]`
Error information	query	`exd`	`NSInvalidArgumentException Trace: 3FE3654A-BB33-3073-A53A-563FF81C1DD0 3FE3654A-BB33-3073-A53A-563FF81C1DD0 3FE3654A-BB33-3073-A53A-563FF81C1DD0 3FE36`
Unique installation ID	query	`_fid`	`dO77iRbUXtYkyfd--W5IYn` `crJn1j16aYy3waUSnbnvtK` `eJLFDqQzXbhHYsZHVgIBmZ` `c2ngPfbSKx9QBj4FK8vvFo`
Element the user interacted with	query	`linkid`	`__next` `cookies_policy` `navbarContent` `content` `id-subCat1167225`
Is this a conversion event?	query	`_c`	`1`
Is first launch/visit?	body	`_fv`	`1`
Is user active?	query	`seg`	`0` `1`
Is user active?	body	`seg`	`[1 en=screen_view 1]` `1` `[1 en=bottom-bar/insertions-icon-pressed 1 en=page_view 1 en=page_view 1 en=page_view 1]` `[0 0]` `0 en=page_view`
Is user inactive?	query	`ni`	`1` `0` `false`
Is user inactive?	body	`ni`	`[0 0]` `false` `[0 0]` `1` `[0 0]`
Language	query	`ul`	`en-us` `en-gb` `en-de` `de` `de-de`
Language	body	`ul`	`[en-us en-us en-us]` `[en-us en-us en-us]` `[en-us en-us en-us]` `[en-us en-us en-us]` `[en-us en-us en-us]`
Model	query	`uam`
	header	`sec-ch-ua-model`
	query	`dm`	`iPhone9,3` `iPhone10,4` `iPhone10,6`
	body	`dm`	`[iPhone9,3 iPhone9,3 iPhone9,3]` `[iPhone9,3 iPhone9,3]` `[iPhone9,3 iPhone9,3]` `[iPhone9,3 iPhone9,3]` `[iPhone9,3 iPhone9,3]`
OS name	query	`uap`	`Linux`
OS name	header	`sec-ch-ua-platform`	`"Linux"`
OS version	query	`uapv`	`6.8.0` `6.5.0`
OS version	header	`sec-ch-ua-platform-version`	`"6.5.0"` `"6.8.0"`
Other unique identifier	query	`_gsid`	`6XK7NDC9GQqmWi3MRyf56vdcc_ZCHg2w` `LX9TH6LD2E5y54OJ34eeyuFhMSN5om9Q` `MFT2R11DFXDKfc_FCCzcx58Q0iZXj7nQ` `29JYYSFH6ZzTzM8hditPLuaDGSuC8gxg` `29JYYSFH6ZmwHDlUxJuP7crNdiPj4iOw`
ID for the property (website/app)	query	`tid`	`UA-72667328-13` `UA-1769378-8` `G-G6K6QREB8P` `UA-49400243-23` `UA-37739046-8`
ID for the property (website/app)	body	`tid`	`[UA-61414137-1 UA-61414137-1 UA-61414137-1]` `[UA-61414137-1 UA-61414137-1 UA-61414137-1]` `[UA-61414137-1 UA-61414137-1 UA-61414137-1]` `[UA-61414137-1 UA-61414137-1 UA-61414137-1]` `[UA-61414137-1 UA-61414137-1 UA-61414137-1]`
Referer	header	`referer`	`https://hello.fuckbookmobile.com/lander/sk_version9_trial_pp/?af=1250&af_source=offerit&oid=56005ed7e68c4b5.79077399&utm_source=1250&utm_medium=fbpps&utm_content=home&utm_campaign=cummission&_ocid=bMUasjxkEiKGMFaTqZGZvKVqoadPUZVkizj&subaff=974393&ocode=MTI1MC4zOC4zOC44MTUuMC4wLjAuMC4wLjc0NjU4MzkuMC4w` `https://mobile.twitter.com/?utm_source=apk&utm_medium=shortcut` `https://lachanfall.co/feed?clep_push_handler=androidNotificationHandler` `https://consent-form.ogury.co/v2/3.1.21/index.html?assetType=android` `https://en.loveeto.com/land/526bbe0e174b9d025184e5ee909d41fde2b32b16?clickid=60064c05e24857000124892e&partner=908&pid=1440&tid=a_60064c041c276700016ebbfc&src=&offer_id=248&ip=134.169.32.95&geo=DE&sub4=&sub5=&device_ua=Mozilla%2F5.0+%28Linux%3B+Android+11%3B+sdk_gphone_x86_64_arm64+Build%2FRSR1.201013.001%3B+wv%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Version%2F4.0+Chrome%2F83.0.4103.106+Mobile+Safari%2F537.36&rand=2fe024ad-8e16-4f59-bb56-9b6fbc874da0&time=1611025413&city=Brunswick`
	header	`Referer`	`https://hello.fuckbookmobile.com/lander/sk_version9_trial_pp/?af=1250&af_source=offerit&oid=56005ed7e68c4b5.79077399&utm_source=1250&utm_medium=fbpps&utm_content=home&utm_campaign=cummission&_ocid=bMUasjxkEiKGMFaTqZGZvKVqoadPUZVkizj&subaff=974393&ocode=MTI1MC4zOC4zOC44MTUuMC4wLjAuMC4wLjc0NjU4MzkuMC4w` `https://mobile.twitter.com/?utm_source=apk&utm_medium=shortcut` `https://lachanfall.co/feed?clep_push_handler=androidNotificationHandler` `https://consent-form.ogury.co/v2/3.1.21/index.html?assetType=android` `https://en.loveeto.com/land/526bbe0e174b9d025184e5ee909d41fde2b32b16?clickid=60064c05e24857000124892e&partner=908&pid=1440&tid=a_60064c041c276700016ebbfc&src=&offer_id=248&ip=134.169.32.95&geo=DE&sub4=&sub5=&device_ua=Mozilla%2F5.0+%28Linux%3B+Android+11%3B+sdk_gphone_x86_64_arm64+Build%2FRSR1.201013.001%3B+wv%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Version%2F4.0+Chrome%2F83.0.4103.106+Mobile+Safari%2F537.36&rand=2fe024ad-8e16-4f59-bb56-9b6fbc874da0&time=1611025413&city=Brunswick`
	query	`dr`	`https://app-cdn.minepi.com/mobile-app-ui/welcome` `https://neobet.de/en/Sportbets?utm_source=android-app&android-app-playstore=true&android-app=com.greenvest.neobet-1.4.7` `https://neobet.de/en/Sportbets?utm_source=ios-app&ios-app=com.greenvest.neobet-1.4.8` `http://localhost/` `https://www.perfect365.com/about/privacy-policy/?mi=02e21fa71d89774af40f88f51b7969a4&userid=&lang=en&country=us&clientver=9.53.12`
	body	`dr`	`[http://localhost/ http://localhost/]` `https://shop0016.zattoo.com/start/shop` `https://app.takko.com/` `[https://app.takko.com/check en=page_view https://app.takko.com/login-upgrade?email=5.&org=takde]` `https://app.takko.com/check`
Earned revenue	query	`tr`
Screen color depth	query	`sd`	`24-bit` `32-bit`
Screen color depth	body	`sd`	`24-bit` `32-bits` `32-bit`
Screen height	query	`sr`	`2560x1440` `412x732` `375x667` `750x1334` `393x830`
	query	`vp`	`2560x1440` `412x638` `412x660` `375x554` `375x627`
	body	`sr`	`[1440x2392 1440x2392 1440x2392]` `[1440x2392 1440x2392 1440x2392]` `[1440x2392 1440x2392 1440x2392]` `[1440x2392 1440x2392 1440x2392]` `[1440x2392 1440x2392 1440x2392]`
	body	`vp`	`412x660` `1440x2392` `1440x2560` `750x1334` `375x647`
Screen width	query	`sr`	`2560x1440` `412x732` `375x667` `750x1334` `393x830`
	query	`vp`	`2560x1440` `412x638` `412x660` `375x554` `375x627`
	body	`sr`	`[1440x2392 1440x2392 1440x2392]` `[1440x2392 1440x2392 1440x2392]` `[1440x2392 1440x2392 1440x2392]` `[1440x2392 1440x2392 1440x2392]` `[1440x2392 1440x2392 1440x2392]`
	body	`vp`	`412x660` `1440x2392` `1440x2560` `750x1334` `375x647`
Session count	query	`sct`	`1` `2` `3` `4` `5`
Unique session ID	query	`sid`	`1611008547` `1611218005` `1611243212` `1648717888` `1648923341`
Tracker SDK version	query	`_v`	`j87` `j47` `j96` `mi3.1.7` `mi3.1.3`
Tracker SDK version	body	`_v`	`[ma18.5.89 ma18.5.89 ma18.5.89]` `[ma18.5.89 ma18.5.89 ma18.5.89]` `[ma18.5.89 ma18.5.89 ma18.5.89]` `[ma18.5.89 ma18.5.89 ma18.5.89]` `[ma18.5.89 ma18.5.89 ma18.5.89]`
Action performed by the user	query	`pa`	`detail`
	body	`pa`
	query	`ea`	`apps` `Impressions` `Login` `Assigned To Campaign` `Selected Option`
	body	`ea`	`[AppStart GetToken]` `AppInitialized` `[Loaded Loaded]` `[PopUps-NotSignedInCoupons ShowSuspensionIcon ViewBanner ViewBanner ViewBanner]` `[ViewBanner ViewBanner ViewBanner ViewBanner ViewBanner ViewBanner]`
Source of the action performed by the user	query	`pal`
Source of the action performed by the user	body	`pal`
How long has the user been active?	query	`_et`	`1803` `1915` `15693` `1249` `38`
User agent	header	`user-agent`	`GoogleAnalytics/201.8.17 (Linux; U; Android 11; en-us; sdk_gphone_x86_64_arm64 Build/RSR1.201013.001)` `UnityPlayer/2019.4.4f1 (UnityWebRequest/1.0, libcurl/7.52.0-DEV)` `Mozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201013.001; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36` `Mozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201013.001; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36 TwitterAndroidLite` `Dalvik/2.1.0 (Linux; U; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201013.001) Mobile ;App=Digital Gate (2.0.9), AppID(49842); UniqueId=(d727e54be963e330);`
	header	`User-Agent`	`GoogleAnalytics/201.8.17 (Linux; U; Android 11; en-us; sdk_gphone_x86_64_arm64 Build/RSR1.201013.001)` `UnityPlayer/2019.4.4f1 (UnityWebRequest/1.0, libcurl/7.52.0-DEV)` `Mozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201013.001; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36` `Mozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201013.001; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36 TwitterAndroidLite` `Dalvik/2.1.0 (Linux; U; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201013.001) Mobile ;App=Digital Gate (2.0.9), AppID(49842); UniqueId=(d727e54be963e330);`
	header	`sec-ch-ua`	`"HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129"`
	header	`sec-ch-ua-full-version-list`	`"HeadlessChrome";v="129.0.6668.29", "Not=A?Brand";v="8.0.0.0", "Chromium";v="129.0.6668.29"`
	query	`ua`	`TutoTOONS/1 (Android; Google sdk_gphone_x86_64_arm64)` `iPhone/iOS-14.8`
	body	`ua`	`Webview (ANDROID 11)` `Mozilla/5.0 (iPhone; CPU iPhone OS 14_8 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148` `Dalvik/2.1.0 (Linux; U; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1)`
	query	`uafvl`	`HeadlessChrome;129.0.6668.29\|Not%3DA%3FBrand;8.0.0.0\|Chromium;129.0.6668.29`
Unique user ID	query	`uid`
	body	`uid`	`[ ]` `[ ]` `[ undefined]` `[ ]` `[undefined undefined undefined undefined undefined]`
	query	`_utma`	`1.1075301761.1727002377.1727002377.1727002377.1` `1.1684251837.1727041009.1727041009.1727041009.1`
	query	`_gid`	`1296308237.1611001217` `1231407659.1611016001` `1560057144.1611025419` `436868954.1611041402` `1750172169.1611049930`
	body	`_gid`	`2012692315.1611209050` `1970690325.1649527409` `859491681.1650925747` `766539633.1650928929` `532913751.1650940366`
Viewed page	query	`dl`	`https://hello.fuckbookmobile.com/lander/sk_version9_trial_pp/?af=1250&af_source=offerit&oid=56005ed7e68c4b5.79077399&utm_source=1250&utm_medium=fbpps&utm_content=home&utm_campaign=cummission&_ocid=bMUasjxkEiKGMFaTqZGZvKVqoadPUZVkizj&subaff=974393&ocode=MTI1MC4zOC4zOC44MTUuMC4wLjAuMC4wLjc0NjU4MzkuMC4w` `https://lachanfall.co/feed?clep_push_handler=androidNotificationHandler` `https://consent-form.ogury.co/v2/3.1.21/index.html?assetType=android` `https://en.loveeto.com/land/526bbe0e174b9d025184e5ee909d41fde2b32b16?clickid=60064c05e24857000124892e&partner=908&pid=1440&tid=a_60064c041c276700016ebbfc&src=&offer_id=248&ip=134.169.32.95&geo=DE&sub4=&sub5=&device_ua=Mozilla%2F5.0+%28Linux%3B+Android+11%3B+sdk_gphone_x86_64_arm64+Build%2FRSR1.201013.001%3B+wv%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Version%2F4.0+Chrome%2F83.0.4103.106+Mobile+Safari%2F537.36&rand=2fe024ad-8e16-4f59-bb56-9b6fbc874da0&time=1611025413&city=Brunswick` `https://uwz-at.ubimet.com/`
	query	`dt`	`Fuckbook - Are you looking for pleasure?` `Lachanfall` `Consent Notice` `Loveeto.com` `⚡ Aktuelle Unwetterwarnungen Österreich - Updates alle 5 Minuten! - uwz.at`
	body	`dl`	`https://de.indeed.com/m/` `https://sports.bwin.de/en/sports?_nativeApp=sportsw` `https://www.stern.de/` https://oss.hpconnected.com/ucde/account-prop/?onboardingType=freshInstall&feature=generic&programIdentifier=None&inkValueProp=None&programType=None&bizModel=None&appName=aioremoteios&osType=iOS&lang=en&cc=DE&ode_flow=ucde&noDataCollection=false&redirect_uri=https:%2F%2Foss.hpconnected.com%2Foss%2Finstalls%2F410544c8f628933616fa3f52d5918780%2F4b7b9c41fa704d44bceee29d4cba8bac%2Fsteps%2Fbe96b5cdc37b4b77a464e77cf6808f78&udlDataUrl=https:%2F%2Foss.hpconnected.com%2Foss%2Finstalls%2F410544c8f628933616fa3f52d5918780%2F4b7b9c41fa704d44bceee29d4cba8bac%2Fuiapi%2Fsessiondata&zhCnUx=false `https://de.indeed.com/m/?app=130.0,iPhone`
	body	`dt`	`Jobbörse Indeed.com \| Deutschlands Jobsuche` `Zara - Welcome` `Home` `-2147483648` `[false-1040898599654137000 false-1040898599654137000 false-1040898599654137000]`
	query	`dp`	`app` `app/nwaEmpty` `/` `/login` `/startseite/`
	body	`dp`	`/im/app/ZARA_ZXX/Welcome` `/Home` `-2147483648` `[false-1040898599654137000 false-1040898599654137000 false-1040898599654137000]` `/`

References

Documentation for aid: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#aid
Documentation for aid: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#aid
Documentation for msid: https://support.google.com/admanager/answer/10678356#msid-an
Documentation for an: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#an
Documentation for an: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#an
Documentation for av: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#av
Documentation for av: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#av
Documentation for uaa: https://www.thyngster.com/ga4-measurement-protocol-cheatsheet/
Documentation for cid: https://louder.com.au/2022/06/27/client-id-in-ga4-what-is-it-and-how-to-get-it-in-your-report/
Documentation for cid: https://louder.com.au/2022/06/27/client-id-in-ga4-what-is-it-and-how-to-get-it-in-your-report/
Documentation for cm: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#cm
Documentation for cn: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#cn
Documentation for ci: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#ci
Documentation for cs: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#cs
Documentation for cs: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#cs
Documentation for ck: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#ck
Documentation for gcs: https://www.simoahava.com/analytics/consent-mode-v2-google-tags/#how-do-i-check-if-consent-mode-is-active
Documentation for gcs: https://www.simoahava.com/analytics/consent-mode-v2-google-tags/#how-do-i-check-if-consent-mode-is-active
Documentation for gcd: https://www.simoahava.com/analytics/consent-mode-v2-google-tags/#consent-mode-v2-signals
Documentation for gcd: https://www.simoahava.com/analytics/consent-mode-v2-google-tags/#consent-mode-v2-signals
Documentation for cu: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#cu
Documentation for cu: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#cu
Documentation for exd: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#exd
Documentation for _fid: https://www.thyngster.com/ga4-measurement-protocol-cheatsheet-beta/?p=_fid
Documentation for linkid: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#linkid
Documentation for _c: https://www.simoahava.com/analytics/transformations-server-side-google-tag-manager/#use-case-1-flag-custom-events-as-conversions-for-ga4
Documentation for _fv: https://www.thyngster.com/ga4-measurement-protocol-cheatsheet-beta/?p=_fv
Documentation for seg: https://www.optimizesmart.com/what-is-measurement-protocol-in-google-analytics-4-ga4/#37-19-session-engaged
Documentation for seg: https://www.optimizesmart.com/what-is-measurement-protocol-in-google-analytics-4-ga4/#37-19-session-engaged
Documentation for ni: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#ni
Documentation for ni: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#ni
Documentation for ul: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#ul
Documentation for ul: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#ul
Documentation for uam: https://www.thyngster.com/ga4-measurement-protocol-cheatsheet/
Documentation for uap: https://www.thyngster.com/ga4-measurement-protocol-cheatsheet/
Documentation for uapv: https://www.thyngster.com/ga4-measurement-protocol-cheatsheet/
Documentation for tid: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#tid
Documentation for tid: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#tid
Documentation for dr: https://www.thyngster.com/ga4-measurement-protocol-cheatsheet/
Documentation for dr: https://www.thyngster.com/ga4-measurement-protocol-cheatsheet/
Documentation for tr: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#tr
Documentation for sd: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#sd
Documentation for sd: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#sd
Documentation for sr: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#sr
Documentation for vp: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#vp
Documentation for sr: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#sr
Documentation for vp: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#vp
Documentation for sr: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#sr
Documentation for vp: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#vp
Documentation for sr: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#sr
Documentation for vp: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#vp
Documentation for sct: https://www.thyngster.com/ga4-measurement-protocol-cheatsheet/
Documentation for sid: https://www.thyngster.com/ga4-measurement-protocol-cheatsheet/
Documentation for _v: https://cheatography.com/dmpg-tom/cheat-sheets/google-universal-analytics-url-collect-parameters/
Documentation for _v: https://cheatography.com/dmpg-tom/cheat-sheets/google-universal-analytics-url-collect-parameters/
Documentation for pa: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#pa
Documentation for pa: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#pa
Documentation for ea: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#ea
Documentation for ea: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#ea
Documentation for pal: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#pal
Documentation for pal: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#pal
Documentation for _et: https://www.optimizesmart.com/what-is-measurement-protocol-in-google-analytics-4-ga4/#42-24-engagement-time
Documentation for ua: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#ua
Documentation for ua: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#ua
Documentation for uafvl: https://www.thyngster.com/ga4-measurement-protocol-cheatsheet/
Documentation for uid: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#uid
Documentation for uid: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#uid
Documentation for _utma: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?csw=1#gajs_-_cookie_usage
Documentation for _gid: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?csw=1#gtagjs_and_analyticsjs_universal_analytics_-_cookie_usage
Documentation for _gid: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?csw=1#gtagjs_and_analyticsjs_universal_analytics_-_cookie_usage
Documentation for dl: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#dl
Documentation for dt: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#dt
Documentation for dl: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#dl
Documentation for dt: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#dt
Documentation for dp: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#dp
Documentation for dp: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#dp

Google Analytics (google/google-analytics)

Endpoint URLs

Decoding steps

Observed data transmissions

Google Analytics (`google/google-analytics`)