Smart AdServer Prebid v1

Smart AdServer Prebid v1 (equativ/smartadserver-prebid-v1)

operated by: Equativ (formerly Smart AdServer) (get company information on datarequests.org, go to tracker entry in the Exodus database)

Endpoint URLs

These are URLs or regexes of endpoints the tracker sends data to. We use these to determine which adapter to apply to a request. Some trackers use the same endpoint for several formats. In this case we use additional logic to match the adapter to the request, refer to the code for more information.
  • https://prg.smartadserver.com/prebid/v1

Decoding steps

Every tracking library has its own way of transmitting tracking data, often even several. They are regularly pretty convoluted, nested encoding schemes. Because of that, the adapter needs to decode the request information into a consistent format. We try to keep keys and paths intact, but the structure results from our decoding. All steps used in the decoding for this adapter are documented here.
  1. Parse the request body as JSON. Store that in the result for the request body.
  2. Get the property at JSONPath $ in the request headers. Store that in the result for the request headers.
  3. Get the cookie $. Store that in the result for the cookies.
1res.body = parseJson(body)
2res.header = header.$
3res.cookie = cookie.$

Observed data transmissions

This is data that we observed being transmitted by this tracker. Not every request contains all of this data. The context of the data describes where we found the data in the request, the path describes the location of the data in the decoded request. The examples are a selection of observed values.
PropertyContextPathExamples of observed values
Unique ID for the browsercookiepbw Tracker documentation on this property%24b%3d16999%3b%24o%3d99999
Consent statebodygdpr_consent Tracker documentation on this propertyCQFcvDAQFcvDAAfVYBDEBIFsAP_AAEPAAAYgI5gR5CZMTWFBcXh3QMskeQQX0cARYkAAAgCBAaABABIAcIQAkmESIAyAIAACAQAAIBYBAAAACABAAEAAQIAAABDgAAAEgAAKIABEABEQAkIAAAgKAAAAAAAIAAARIAQAkADAAYLmREAAgIAgAAAAAAAAAIABAhMAAAAIAAACAAIAAAAAAAAAAAAAAAACAQAAgeOACAIERAAUBASEEAQQQIABBQABFAAAAAAIEAAAAAEABgBAAQYQIAAAAAAAABAAAgAAEAAAAAAEAAQABAgAAAECAAAAAAAAgAAEAAEAAAAAAACAoAAAAAAAAAAAAgBACAAEAAAAJAQAAAACAAAAAAAAAAgAAAAAAAAAgAA
CQFZtsAQFZtsAEsACBDEBIFoAP_gAEPgAAYgJspB7C7FbSFCwX5zaLsAMAxHRsABQoQAAASBAmABQAKQIAQCgkAQFASgBAACAAAAICZBIQIECAAACUAAQIAAAAAEAAAAAAAIIAAAgAEAAAAIAAAKAIAAEAAIAAAAEAAAmAiAAIIACAAAhAAAAAAAAAAAAAAAAgCAAAAAAAAAAAAAAAAAAQAAAAAAAAACAAAAAAAAAAAAAAAAAAAAAgiykHsLsVtIULIeFNguwAwDFdGwAFChAAABIECYAFAApAgBAKSQBAEQKAAAAAAAAAgJEEgAAgACAAIQAFAgAAAAAQAAAAAAAggAACAAQAAAAAAAAoAgAAQAAgAAAAQAACJCMAAggAIAAAAAAAgAAAAAAAAAAACAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAIAA.b4AAAAAAAAA
CQFWJLAQFWJLAAcABBENBIFwAP_AAEAAACiQKVsB_CJ8BSFDYWZ1IIskaAUXwRABxkQhAgLBAwABiBKAOIQAkCAAAAFANCAAAAIAMHJAAAFACIAAAAAAIAgAIAAMIAAQAABKAABAAAAAAAAQCAgAAABAAQAQgmAEAAcAgAAlgAIoAFAAAAFCAACBAAAAEAAFAgkAAAAAAAAIAAAIICwABQAAjAAAAAAAABgQAAAAAAAEAAAAAAAAAAAAAAAAAAAAAP-CksC0ABYADgAKgAcAA8ACAAGQANAAeABEACYAFIAKoAbwA9AB-AEIAI4ATQAnABhgDKAGiAOcAdwA_QB_gEIAI6AX0A9oCRAE7AKHAVkAtgBdAC8wGXANjAfuBBgCFYEL4KSApKAQOgQAALAAqABwAEEAMgA0AB4AEQAJgAVQAxABvAD0AH4ATQAnABhgDKAGiAOcAdwA_QB_gEWAI6Ai8BIgCdgFDgLYAXnAywDLgIMDgBMADgAPAB-AGgARwBCAF0AMEAfuBCshAKAAWAFUAMQAbwA9ACOAHOAO4Af4EGCAAUAB4AaAC-gMEAhWSgGgALAA4ADwAIgATAAqgBiAEcAi8BIgC2AF5gQYJAAwB3AMsAfuUgNgALAAqABwAEEAMgA0AB4AEQAJgAUgAqgBiAD8AMoAaIA5wB-gEWAI6Ae0BF4CRAE7AKHAWwAvOBlgGXAQYKACgBHACcAHcAXUA_4CpAF0AMEAfuBCsAAA.f_gACAAAAAAA
CQFZcHAQFZcHAAfHmCDEBIFsAP_gAEPgAAYgI5gBpCpMTWFAMHBxAMMAKIAU18ATIAAAABABASABQBMAsAQE0AEgIASAAAACAQIAoBYBAABAAAAAAAAAQAAEIAAkAAAAgAAIIABAAAEBQABAAAAAAAAAAAAAAAAIAAQAkACAQQKAREAAiIAgAEAAAAAAAIABAgIAAAAAQAAAAAIEAAAAAAIAAIABAAECARAAghnAwAAWABUAC4AHAAQAAkABoAEQAJgAUgAuABiADeAH4AQgAhoBEAESAJYATQAygByADuAH2AP0AhABFACLAEiAJKAWIAuYBdQDFAHUAPaAf0BF4CRAExAJkAXQAvMBkgDLAGmgOLAhCBDMAMJABABkOgAgAyKQAQAZAA
CQFZtsAQFZtsAAFADCDEBIFsAP_gAAAAAAYgKGhV5CpcTWlAMHp3QJskWYEW19AxIEQgABCBAyAFAAMA4IQC0WEiMAQABAACAAAAo1IBAABEEABEAECAQAAEAQBEAAQQgBAIIABAAAEQQgBAAAgIAAAAEAAIgAAhAQAAkAiAIUKEBEAgRIAgCgAAgIABAACBAAMADEA4QBAAAAIAAIBAgAIEEAIBAAEAAQAAAAAAAAAAAAAAAAAAoAAEAAAAACB20AAAsJABgACChoaADAAEFDREAGAAIKGioAMAAQUNGQAYAAgoaOgAwABBQ0lABgACChpSADAAEFDSEAGAAIKGloAMAAQUNBQAYAAgoaAA.YAAAAAAAAAAA
bodygpp Tracker documentation on this propertyDBABM~CQFZcHAQFZcHAAfHmCDEBIFsAP_gAEPgAAYgI5gBpCpMTWFAMHBxAMMAKIAU18ATIAAAABABASABQBMAsAQE0AEgIASAAAACAQIAoBYBAABAAAAAAAAAQAAEIAAkAAAAgAAIIABAAAEBQABAAAAAAAAAAAAAAAAIAAQAkACAQQKAREAAiIAgAEAAAAAAAIABAgIAAAAAQAAAAAIEAAAAAAIAAIABAAECARAAghnAwAAWABUAC4AHAAQAAkABoAEQAJgAUgAuABiADeAH4AQgAhoBEAESAJYATQAygByADuAH2AP0AhABFACLAEiAJKAWIAuYBdQDFAHUAPaAf0BF4CRAExAJkAXQAvMBkgDLAGmgOLAhCBDMAMJABABkOgAgAyKQAQAZAA
DBABM~CQFZcHAQFZcHAAfCuFDEBIFwAP_AAEPAAAYgI5gBpCpMTWFAMHBxAMMAKIAU18ATIAAAABABASABQBMAsAQE0AEgIASAAAACAQIAoBYBAABAAAAAAAAAQAAEIAAkAAAAAAAIIABAAAEBQAAAAAAAAAAAAAAAAAAIAAQAkACAQQKAREBAiIAgAEAAAAAAAIABAgIAAAAAQAAAAAIEAAAAAAIAAIABAAECARAAghnAxAAWABUAC4AHAAQAAkABkADQAIgATAApABcADEAG8APwAhABDQCIAIkASwAmgBlADkAHcAPsAfoBCACKAEWAJEASUAsQBcwC6gGKAOoAe0A_oCLwEiAJiATIAugBeYDJAGWANNAcWBCECGYAAA
DBABM~CQFcvDAQFcvDAAfCuDDEBIFwAP_AAEPAAAYgI5gBpCpMTWFAMHBxAMMAKIAU18ATIAAAABABASABQBMAsAQE0AEgIASAAAACAQIAoBYBAABAAAAAAAAAQAAEIAAkAAAAAAAIIABAAAEBQAAAAAAAAAAAAAAAAAAIAAQAkACAQQKAREBAiIAgAEAAAAAAAIABAgIAAAAAQAAAAAIEAAAAAAIAAIABAAECARAAghnAxAAWABUAC4AHAAQAAkABkADQAIgATAApABcADEAG8APwAhABDQCIAIkASwAmgBlADkAHcAPsAfoBCACKAEWAJEASUAsQBcwC6gGKAOoAe0A_oCLwEiAJiATIAugBeYDJAGWANNAcWBCECGYAAA
ID for the property (website/app)bodysiteid Tracker documentation on this property328763
289943
673675
566062
672290
RefererheaderRefererhttps://msm-app/index/https:%2F%2Fmsmraw.motorsport-magazin.com
https://9gag.com/
https://fcbinside.de/
https://coinmarketcap.com/
https://eat.de/
User agentheaderUser-Agent Tracker documentation on this propertyMozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36
Mozilla/5.0 (iPhone; CPU iPhone OS 14_8 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148
Mozilla/5.0 (iPhone; CPU iPhone OS 14_5_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/129.0.6668.29 Safari/537.36
headersec-ch-ua Tracker documentation on this property"HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129"
Unique user IDbodyckid Tracker documentation on this property
bodyeids.*.uids.*.id Tracker documentation on this property060nie77g6i7jhju6a65kihgfc676faj6hb4um22q0u2wswi0e0yyusqoi020oew0
m1GXWl9jQWE0ekJ6eExha1d3UGhGbTIwN1oweTRISm1hbzAlMkZLYXJXdmNBdmdOMlBocTlCQk9hcDYwV2clMkJZU0RvRHpWWTFuRDhBYmVGYkFYQmh2RUE5anp5M2clM0QlM0Q
ab280428-606a-4487-bdb5-84e6ff5ce698
-JHIP19IdmM5V1F3ZUlRNyUyQnBTazh1YTVDYjV3Q3piRmZUMVVtNzIyQlFzY2RObVFhMktVNURLUGxOZkN1UjFKcklZNzVhQThIS2VheFZNdkdVZHN5TGRkT1h3JTNEJTNE
d3b87236-7b85-4aac-a402-ad95e26cade1
cookiepid Tracker documentation on this property4995803047633116363
4370606631407048855
6912298501140676818
5404097486493231357
27503674119438974
cookiecsync Tracker documentation on this property124:15dbc854-2ba4-44bd-815b-9d4e6d78c46f|155:AQAJpUxoKPhSoQIBy5D8AQEBAQEBAQCTJdh2XQEBAJMl2HZd
127:AAHZW07N4zoAABXfCA8r1w
127:AAE9Gk7N4OsAABRgK7739A
76:CAESEEsuCbN0IEAwm0fmBzuPVeo|139:0
22:5663693770810710041|127:AABvFE7N42MAABU6YHOSng
Viewed pagebodypageid Tracker documentation on this property1159104
1057553
2.011413e+06
1.718222e+06
2014861
Website URLbodypageDomainhttps://msm-app/index/https:%2F%2Fmsmraw.motorsport-magazin.com
httpsionic://app.transfermarkt.de/app/home
https://9gag.com/interest/random
https://fcbinside.de/
https://coinmarketcap.com/
References