Adform cookie match

Adform cookie match (adform/cookie-match)

operated by: Adform A/S (get company information on datarequests.org, go to tracker entry in the Exodus database)

Endpoint URLs

These are URLs or regexes of endpoints the tracker sends data to. We use these to determine which adapter to apply to a request. Some trackers use the same endpoint for several formats. In this case we use additional logic to match the adapter to the request, refer to the code for more information.
  • https://c1.adform.net/serving/cookie/match
  • https://track.adform.net/serving/cookie/match
  • https://dmp.adform.net/serving/cookie/match

Decoding steps

Every tracking library has its own way of transmitting tracking data, often even several. They are regularly pretty convoluted, nested encoding schemes. Because of that, the adapter needs to decode the request information into a consistent format. We try to keep keys and paths intact, but the structure results from our decoding. All steps used in the decoding for this adapter are documented here.
  1. Parse the query string in the request path as a query string. Store that in the result for the query string.
  2. Get the property at JSONPath $ in the request headers. Store that in the result for the request headers.
  3. Get the cookie $. Store that in the result for the cookies.
1res.query = parseQueryString(query)
2res.header = header.$
3res.cookie = cookie.$

Observed data transmissions

This is data that we observed being transmitted by this tracker. Not every request contains all of this data. The context of the data describes where we found the data in the request, the path describes the location of the data in the decoded request. The examples are a selection of observed values.
PropertyContextPathExamples of observed values
Consent statequerygppDBABM~CQFZcHAQFZcHAAfCuFDEBIFwAP_AAEPAAAYgI5gBpCpMTWFAMHBxAMMAKIAU18ATIAAAABABASABQBMAsAQE0AEgIASAAAACAQIAoBYBAABAAAAAAAAAQAAEIAAkAAAAAAAIIABAAAEBQAAAAAAAAAAAAAAAAAAIAAQAkACAQQKAREBAiIAgAEAAAAAAAIABAgIAAAAAQAAAAAIEAAAAAAIAAIABAAECARAAghnAxAAWABUAC4AHAAQAAkABkADQAIgATAApABcADEAG8APwAhABDQCIAIkASwAmgBlADkAHcAPsAfoBCACKAEWAJEASUAsQBcwC6gGKAOoAe0A_oCLwEiAJiATIAugBeYDJAGWANNAcWBCECGYAAA
DBABM~CQFcvDAQFcvDAAfCuDDEBIFwAP_AAEPAAAYgI5gBpCpMTWFAMHBxAMMAKIAU18ATIAAAABABASABQBMAsAQE0AEgIASAAAACAQIAoBYBAABAAAAAAAAAQAAEIAAkAAAAAAAIIABAAAEBQAAAAAAAAAAAAAAAAAAIAAQAkACAQQKAREBAiIAgAEAAAAAAAIABAgIAAAAAQAAAAAIEAAAAAAIAAIABAAECARAAghnAxAAWABUAC4AHAAQAAkABkADQAIgATAApABcADEAG8APwAhABDQCIAIkASwAmgBlADkAHcAPsAfoBCACKAEWAJEASUAsQBcwC6gGKAOoAe0A_oCLwEiAJiATIAugBeYDJAGWANNAcWBCECGYAAA
Unique device IDcookieuid Tracker documentation on this property8747288044741931996
3181399343076441742
8892763496257743855
5726368624991031049
8177663040454409017
Refererheaderrefererhttps://www.zeit.de/index
https://ad.yieldlab.net/
https://ih.adscale.de/
https://spl.zeotap.com/
https://hb.360yield.com/
headerRefererhttps://www.zeit.de/index
https://ad.yieldlab.net/
https://ih.adscale.de/
https://spl.zeotap.com/
https://hb.360yield.com/
User agentheaderuser-agent Tracker documentation on this propertyMozilla/5.0 (iPhone; CPU iPhone OS 14_8 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148
Mozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36 ZONApp/Android/2.1.4
Mozilla/5.0 (iPhone; CPU iPhone OS 14_8 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) sternapp_ios_hybrid/8.2.0
Mozilla/5.0 (iPhone; CPU iPhone OS 14_5_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/129.0.6668.29 Safari/537.36
headerUser-Agent Tracker documentation on this propertyMozilla/5.0 (iPhone; CPU iPhone OS 14_8 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148
Mozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36 ZONApp/Android/2.1.4
Mozilla/5.0 (iPhone; CPU iPhone OS 14_8 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) sternapp_ios_hybrid/8.2.0
Mozilla/5.0 (iPhone; CPU iPhone OS 14_5_1 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/129.0.6668.29 Safari/537.36
headersec-ch-ua Tracker documentation on this property"HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129"
References