Adform OpenRTB integration

Adform OpenRTB integration (adform/adx-openrtb)

operated by: Adform A/S (get company information on datarequests.org, go to tracker entry in the Exodus database)

Endpoint URLs

These are URLs or regexes of endpoints the tracker sends data to. We use these to determine which adapter to apply to a request. Some trackers use the same endpoint for several formats. In this case we use additional logic to match the adapter to the request, refer to the code for more information.
  • https://adx.adform.net/adx/openrtb
  • https://adx2.adform.net/adx/openrtb

Decoding steps

Every tracking library has its own way of transmitting tracking data, often even several. They are regularly pretty convoluted, nested encoding schemes. Because of that, the adapter needs to decode the request information into a consistent format. We try to keep keys and paths intact, but the structure results from our decoding. All steps used in the decoding for this adapter are documented here.
  1. Parse the request body as JSON. Store that in the result for the request body.
  2. Get the property at JSONPath $ in the request headers. Store that in the result for the request headers.
  3. Get the cookie $. Store that in the result for the cookies.
1res.body = parseJson(body)
2res.header = header.$
3res.cookie = cookie.$

Observed data transmissions

This is data that we observed being transmitted by this tracker. Not every request contains all of this data. The context of the data describes where we found the data in the request, the path describes the location of the data in the decoded request. The examples are a selection of observed values.
PropertyContextPathExamples of observed values
Device advertising ID (GAID/IDFA)bodydevice.ifa Tracker documentation on this property
App IDbodyapp.bundle Tracker documentation on this property
bodyapp.storeurl Tracker documentation on this property
headerx-requested-withcom.motorsportmagazin
com.kubu.mangafire
App namebodyapp.name Tracker documentation on this property
App versionbodyapp.ver Tracker documentation on this property
Browser window heightbodyuser.ext.data.windowInnerHeight
bodyviewport.height
bodydevice.ext.vph Tracker documentation on this property
bodysite.ext.data.adg_rtd.features.viewport_dimensions1280x720
Browser window widthbodyuser.ext.data.windowInnerWidth
bodyviewport.width
bodydevice.ext.vpw Tracker documentation on this property
bodysite.ext.data.adg_rtd.features.viewport_dimensions1280x720
Carrierbodydevice.carrier Tracker documentation on this property
bodydevice.mccmnc Tracker documentation on this property
Consent statebodyuser.consent Tracker documentation on this property
bodyregs.gpp Tracker documentation on this property
bodyuser.ext.consent Tracker documentation on this propertyCQFZtsAQFZtsAAKA1AENBIFsAP_gAEPgAB5QKdNV_G__bWlr8X73aftkeY1P9_h77sQxBhfJE-4FzLvW_JwXx2ExNA36tqIKmRIAu3bBIQNlGJDUTVCgaogVryDMaE2coTNKJ6BkiFMRM2dYCF5vm4tj-QKY5vr991dx2B-t7dr83dzyz4VHn3a5_2a0WJCdA5-tDfv9bROb-9IOd_x8v4v8_F_rE2_eT1l_tWvp7D9-cts7_XW89_fff_9Ln_-uB_-_3wU1AJMNCogDLIkJCDQMIIEAKgrCAigQAAAAkDRAQAmDAp2BgEusJEAIAUAAwQAgABRkACAAASABCIAIACgQAAQCBQABgAQDAQAMDAAGACwEAgABAdAxTAggUCwASMyIhTAhCASCAlsqEEgCBBXCEIs8CiAREwUAAAJABWAAICwWBxJICViQQJcQbQAAEACAQQAFCKTswBBAGbLUXiybRlaYFo-YLntMAyQAAAAA.YAAAAAAAAAAA
CQFZcHAQFZcHAAfYuBDEBIFsAP_gAEPgAAigIstR_G9dbWFDOXp3YPtkeIUX19hp5kQAAhaBE6AFyDOAcIQG02AyIEyoJCACABAAoDZBIQAMGAhAAECAQIgRADDoYACEAAAKIABEABMRAUAAAAoKAAAAEAAIhEBxIhAAmArgQFpmQMBAQIAAAgABgAAAAIABAoMABAEIABAAAAAAwQAAAAAAAIAAAAACCGYAJhoVEABQAhIQSBhBAgBEFYQAUAAAAAEgQIAAEgQAGAEAlFgIgBACAAAAAAAAKAgAQAACAAIQABAAECAAAAQKAAAAAAACAAAQAAQAQAAAAAICgAAAAAAAAAAQCAAAIAIQAAQAkBAAEAAAAIAAAAAAACAAAAAAAAACAAAAAAAAIAAAAAAAACAA
CQFcvDAQFcvDAAfVYBDEBIFsAP_AAEPAAAYgI5gR5CZMTWFBcXh3QMskeQQX0cARYkAAAgCBAaABABIAcIQAkmESIAyAIAACAQAAIBYBAAAACABAAEAAQIAAABDgAAAEgAAKIABEABEQAkIAAAgKAAAAAAAIAAARIAQAkADAAYLmREAAgIAgAAAAAAAAAIABAhMAAAAIAAACAAIAAAAAAAAAAAAAAAACAQAAgeOACAIERAAUBASEEAQQQIABBQABFAAAAAAIEAAAAAEABgBAAQYQIAAAAAAAABAAAgAAEAAAAAAEAAQABAgAAAECAAAAAAAAgAAEAAEAAAAAAACAoAAAAAAAAAAAAgBACAAEAAAAJAQAAAACAAAAAAAAAAgAAAAAAAAAgAA
CQFZtsAQFZtsAEsACBDEBIFoAP_gAEPgAAYgJspB7C7FbSFCwX5zaLsAMAxHRsABQoQAAASBAmABQAKQIAQCgkAQFASgBAACAAAAICZBIQIECAAACUAAQIAAAAAEAAAAAAAIIAAAgAEAAAAIAAAKAIAAEAAIAAAAEAAAmAiAAIIACAAAhAAAAAAAAAAAAAAAAgCAAAAAAAAAAAAAAAAAAQAAAAAAAAACAAAAAAAAAAAAAAAAAAAAAgiykHsLsVtIULIeFNguwAwDFdGwAFChAAABIECYAFAApAgBAKSQBAEQKAAAAAAAAAgJEEgAAgACAAIQAFAgAAAAAQAAAAAAAggAACAAQAAAAAAAAoAgAAQAAgAAAAQAACJCMAAggAIAAAAAAAgAAAAAAAAAAACAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAIAA.b4AAAAAAAAA
CQFZtsAQFZtsAGNAFBDEA7EsAP_gAEPgAAAAKRhRpGbdTWFBcHp36KsAOIQX9xhBpsQhBgCAk6AAyBMAYAwGkGAwAASAJAACABAAABABIAAECAAAAAAAQIABAADMAAAAgAIIICBAAEEAQQIIAAgKAAggAAAIAEBFEFAAmAiAAALgwdgAAIAACQAQAAAAAIABAgIBAAAQQAIAAAAAAAAAAQIAAAAAAAAAAAAAAAAAQAEAIAAQAAAAAAAAAAAABAAAAIKEQQ4AFAAXABQAFQAOAAeABAACQAGQANAAeABEACOAEyAKQApgBVAC6AGIAN4AfgBCACGgEQARIAjgBNACjAGGAMsAaIA5ABzgDugH4AfsBBwEIAIiARaAjgCOgElAMUAZ8A6gB2wD7AH_AReAj0BIgCZAFDgKPAUiAp8BUoC1AFsALkAXmAv8BkMDIwMkAZUAywBlwDVwHFgO5AhCBOsChAAwSBEAAsACoAHAAPAAggBeAGgAPAAiABMACqAG8APwAhIBDAESAI4ATQAwwBlgDnAHcAPaAfgB-gElASIAocBR4CkQFsALkAZIAzMBq4EIQKEDoFAACwAKgAcABBAC8ANAAeABEACYAFMAKoAXQAxABvAD9AIYAiQBNACjAGGANEAc4A7gB7QD8AP0AiwBHQCSgHUAReAkQBMgChwFHgLYAXIAyQBlQDLAGZgNXAcWQgFgALACYAFUAMQAbwBHADnAHcASkA6gC5CUBIABYAHAAeABEACYAFUAMUAhgCJAEcAKMAfgB1AEXgJEAUeAtgBkgEISkB0ABYAFQAOAAggBkAGgAPAAiABMACkAFUAMQAfoBDAESAKMAaIA54B-AH6ARYAjoBJQDqAIvASIAocBbAC5AGSAMsAhCWgBgCOAHcAzMAAA.YAAAAAAAA4CA
bodygdprConsent.consentData Tracker documentation on this property
Countrybodydevice.geo.country Tracker documentation on this property
Unique device IDcookieuid Tracker documentation on this property3181399343076441742
8892763496257743855
6830044023325649404
4189248276892440285
7273125170806151963
Is device/browser controlled automatically?bodydevice.ext.webdriver Tracker documentation on this property
Is “Do Not Track” enabled?bodydevice.dnt Tracker documentation on this property0
Is JavaScript enabled?bodydevice.js Tracker documentation on this property1
Is device a mobile device?bodydevice.sua.mobile Tracker documentation on this property
bodyuser.ext.sua.mobile
Languagebodydevice.language Tracker documentation on this propertyen-US
de-DE
bodyuser.ext.data.navigatorLanguage
Time of last activity by the userbodysite.ext.data.adg_rtd.session.lastActivityTime1.727127838899e+12
1.727025053554e+12
1.727196703517e+12
Latitudebodydevice.geo.lat Tracker documentation on this property
Longitudebodydevice.geo.lon Tracker documentation on this property
Manufacturerbodydevice.make Tracker documentation on this property
Modelbodydevice.model Tracker documentation on this property
Network connection typebodydevice.connectiontype Tracker documentation on this property
Orientationbodyuser.ext.data.orientation
OS namebodydevice.os Tracker documentation on this property
OS versionbodydevice.osv Tracker documentation on this property
Page heightbodyuser.ext.data.pageHeight
bodysite.ext.data.adg_rtd.features.page_dimensions1280x10044
1280x22471
1280x3154
1280x3345
1280x22811
Page widthbodyuser.ext.data.pageWidth
bodysite.ext.data.adg_rtd.features.page_dimensions1280x10044
1280x22471
1280x3154
1280x3345
1280x22811
ID for the property (website/app)bodyapp.publisher.id Tracker documentation on this property
bodysite.publisher.id Tracker documentation on this property
bodypublisher.networkid
Public IP addressbodydevice.ip Tracker documentation on this property93.233.176.229
51.159.145.227
Refererbodysite.ref Tracker documentation on this propertyhttps://eat.de/
https://eat.de/rezepte/pasta/
https://eat.de/rezepte/backen/herzhaft/herzhafte-muffins/
https://fcbinside.de/
https://fcbinside.de/author/nicolas/
headerrefererhttps://msm-app/index/https:%2F%2Fmsmraw.motorsport-magazin.com
https://mangafire.to/manga/kaiju-no-8.yqqv0
https://fcbinside.de/
https://asuracomic.net/
https://bnn.de/
headerRefererhttps://msm-app/index/https:%2F%2Fmsmraw.motorsport-magazin.com
https://mangafire.to/manga/kaiju-no-8.yqqv0
https://fcbinside.de/
https://asuracomic.net/
https://bnn.de/
Screen heightbodydevice.h Tracker documentation on this property150
647
751
720
250
bodyuser.ext.device.h
Screen widthbodydevice.w Tracker documentation on this property336
375
393
1280
300
bodyuser.ext.device.w
Scroll position Xbodyviewport.scrollTop
Scroll position Ybodyviewport.scrollLeft
Session durationbodyuser.ext.data.sessionDuration
Unique session IDbodysite.ext.data.adg_rtd.session.id Tracker documentation on this property0c5255e8-72d0-49bd-a9ea-4a0db689125e
a4b67549-3e4d-4830-9b68-bdd432a06e69
67788926-689c-4045-aa57-1b1922ddb184
348b1648-9260-4a72-8938-fec8ddb548a3
3ae7007b-2fbc-464d-87d6-9d87374c25a2
Time zonebodydevice.geo.utcoffset Tracker documentation on this property
User agentbodydevice.sua.browsers Tracker documentation on this property
bodydevice.ua Tracker documentation on this propertyMozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36
Mozilla/5.0 (iPhone; CPU iPhone OS 14_8 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148
Mozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64 Build/RSR1.210722.013.A2; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/129.0.6668.29 Safari/537.36
bodyuser.ext.sua.browsers Tracker documentation on this property
headeruser-agent Tracker documentation on this propertyMozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36
Mozilla/5.0 (iPhone; CPU iPhone OS 14_8 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148
Mozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64 Build/RSR1.210722.013.A2; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/129.0.6668.29 Safari/537.36
headerUser-Agent Tracker documentation on this propertyMozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64_arm64 Build/RSR1.201211.001.A1; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36
Mozilla/5.0 (iPhone; CPU iPhone OS 14_8 like Mac OS X) AppleWebKit/605.1.15 (KHTML, like Gecko) Mobile/15E148
Mozilla/5.0 (Linux; Android 11; sdk_gphone_x86_64 Build/RSR1.210722.013.A2; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/83.0.4103.106 Mobile Safari/537.36
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/129.0.6668.29 Safari/537.36
headersec-ch-ua Tracker documentation on this property"HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129"
Gender of the userbodyuser.gender Tracker documentation on this property
Unique user IDbodyeids.*.uids.*.id Tracker documentation on this property
bodyuser.eids.*.uids.*.id Tracker documentation on this property
bodyuser.ext.eids.*.uids.*.idab280428-606a-4487-bdb5-84e6ff5ce698
-JHIP19IdmM5V1F3ZUlRNyUyQnBTazh1YTVDYjV3Q3piRmZUMVVtNzIyQlFzY2RObVFhMktVNURLUGxOZkN1UjFKcklZNzVhQThIS2VheFZNdkdVZHN5TGRkT1h3JTNEJTNE
985f62d19ebc6e7733888ad6766e185ca02c6f49ba46882ec8a6a9e2156ab900
TwfFTV9ZQmRwdCUyQk9XdkxhbmpJJTJCcmJzYVV0UElXOGx3QjNHN2ElMkZHbDFpSDdBbFJtSiUyQmhlbzVndWRwZXFXNm42cllWaHpIZWtubGpXdEZUTUNQcU9UdWNjMWx2Q2k4clJNU2tSRDJPbDZZSVhSRVRWR3hOTDg0SEo1QzZ0Y1lubnpDMUE1
VgRLWV9ZQmRwdCUyQk9XdkxhbmpJJTJCcmJzYVV0UElXOGx3QjNHN2ElMkZHbDFpSDdBbFJtSiUyQmhlbzVndWRwZXFXNm42cllWaHpIZWtubGpXdEZUTUNQcU9UdWNjMWxnOCUyQnFjUmQwU3ZqSXV3WDJCTFMwMU85d2FGY3NWN2lyWmllOUdPS0tGQ0E
User interestsbodyuser.keywords Tracker documentation on this property
Viewed pagebodysite.page Tracker documentation on this propertyhttps://msm-app/index/https:%2F%2Fmsmraw.motorsport-magazin.com
httpsionic://app.transfermarkt.de/app/home
https://fcbinside.de/
https://bnn.de/
https://eat.de/
bodysite.content.title Tracker documentation on this property60 Sekunden Wirtschaft am 24.09.2024
Gartenarbeit im April: Das braucht Ihr Garten jetzt
bodysite.content.url Tracker documentation on this propertyhttps://www.onetz.de/deutschland-welt/dhl-will-wesentlich-mehr-geschaeft-id4927282.html
https://www.wa.de/hamm/
bodypublisher.ext.page
bodysite.ext.page
Category of the viewed pagebodysite.cat Tracker documentation on this property
bodysite.sectioncat Tracker documentation on this property
bodysite.content.genre Tracker documentation on this propertyNews
Entertainment
bodypublisher.ext.cat
bodypublisher.ext.sectioncat
bodysite.ext.cat
bodysite.ext.sectioncat
Keywords related to the viewed pagebodysite.keywords Tracker documentation on this propertymonster,manga,read,online,free
asura,scans
extra,strong,asura,scans
series,asura,scans
revenge,iron,blooded,sword,hound,asura,scans
bodypublisher.ext.keywords
bodysite.ext.keywords
bodysite.ext.data.cnt_tags
Language of the viewed pagebodysite.content.language Tracker documentation on this propertyde
bodyuser.ext.data.contentLanguage
Website namebodysite.name Tracker documentation on this propertyeat.de
fanfiktion.de
fupa.net
kicker.de
mytischtennis.de
bodysite.domain Tracker documentation on this propertyr2b2.cz
fcbinside.de
bnn.de
eat.de
hsv24.mopo.de
bodypublisher.ext.name
bodysite.ext.name
Website URLbodysite.publisher.domain Tracker documentation on this propertyfcbinside.de
bnn.de
eat.de
mopo.de
osthessen-news.de
bodypublisher.url
References