INFOnline GmbH

INFOnline GmbH

INFOnline provides digital audience measurement for websites and apps. Source

They offer two separate measurement systems: Census Measurement (IOMb Source ) and INFOnline Measurement pseudonymous (IOMp Source , formerly SZMnG Source ). Census Measurement can be recognized by the URL path fragment “”, whereas INFOnline Measurement pseudonymous uses “”. Source

INFOnline boasts with constantly adapting their technology in order to circumvent browser restrictions, ad and tracking blockers, and privacy-preserving changes by operating systems. Source

Tracker adapters

Tracking companies often use serveral endpoints and data formats for the transmitted data. For each combination of endpoints and data formats, we create a distinct adapter which decodes the request and maps it to the data types. For this tracking company, we have the following adapters: